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Rachel Pedersen

Rachel Pedersen

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10 THINGS THAT SOCIAL MEDIA “GURUS” TEACH THAT ARE MISTAKES

By Rachel Pedersen

We do things differently in Social Media United… 
Here’s a list of 10 ways you can avoid these major social media mistakes:

  1. We don’t get “paid on performance”.
    1. Get paid a set retainer – leave the ‘paid on performance’ for those who run that type of agency (they have TONS of experience).
  2. We don’t get paid AFTER we work.
    1. Always start work after the invoice has been paid.
  3. We don’t believe that the customer is always right.
    1. We love our clients!!! BUT – we also love them enough to tell them when their ideas of the best marketing plan aren’t in line with their actual best interests.
  4. We don’t build our businesses at the expense of our families.
    1. Family, friends, freedom ARE life – we don’t live to work… We love to work and live lives of freedom!
  5. We don’t chase shiny new tactics.
    1. PROVEN strategies only – no shiny object syndrome!!!
  6. We don’t reinvent the wheel – we use proven templates and processes.
    1. You’ve got EVERYTHING you need inside of the SMU portal – templates, worksheets, guides.
  7. We don’t FAKE some influencer lifestyle – we build a life we love.
    1. No need to pretend you’ve got a Lambo… You want to drive a minivan? GO FOR IT. I like 3 row SUVs because they’re practical with kids.
  8. We don’t give up when it’s hard.
    1. We choose to THRIVE when most people are surviving.
  9. We don’t bash people or make them feel stupid for asking questions.
    1. We respect one another – SMU CREW FO LIFE
  10. We don’t see other social media managers as competition. That’s our community.
    1. Rising tides lift all ships. YES PLEASE.

We created a MANIFESTO for social media managers inside of Social Media United, and we LIVE by it.

Does this resonate with you?

If so – you might be right to join us inside of Social Media United – those are the 10 commandments we live by…

Join us now – www.smutrial.com 

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What is TikTok? Can I Use TikTok For Business?

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
Before I had kids, I had a lot of very confident p Before I had kids, I had a lot of very confident parenting theories. 😂

You know the kind.

My kids will never eat processed food.
They’ll always sleep on schedule.
They’ll always behave in public.
I’ll always be calm, patient, and prepared.

And then… I actually had kids.

And what I realized pretty quickly is that parenting isn’t about perfectly executing a set of ideals. It’s about learning the actual humans in front of you.

Some days we eat really well.
Some days dinner is whatever gets everyone fed and back to peaceful again.
Some days routines work beautifully.
Some days everyone is tired and we give each other a little grace.

My goal now isn’t perfection.

My goal is balance.

To love my kids well. ❤️
To understand who they are.
To equip them with what they need to grow into strong, kind, capable humans.

That means teaching them.
Listening to them.
Protecting them.
And sometimes letting the standards breathe a little when life calls for it.

Turns out the most important part of parenting wasn’t the rules I imagined beforehand.

It was the relationship.

And that part matters a whole lot more than perfect everyhing.

#momlife #parentingjourney #raisingkids #motherhoodmoments #parentingrealities
If you think the algorithm is personally attacking If you think the algorithm is personally attacking you… we need to talk.

Because that story is comforting.

If it’s the algorithm’s fault, you’re helpless.
Nothing to fix.
Nothing to change.

Just bad luck.

But platforms are not emotional.
They’re not petty.
They’re not sitting there going “hmm yes let’s suppress Rachel today.”

They want one thing.

People staying longer.

That’s it.

Which means every post is being judged on one brutal metric:

Did people stop… or did they scroll.

That’s the whole game.

Not follower count.
Not hashtags.
Not the moon phase or whatever theory people are testing this week.

Attention.

Here’s the uncomfortable diagnostic question I ask when someone says “the algorithm hates me.”

Does your content make people stop
or does it make them keep scrolling

Be honest.

Because most of the time the issue isn’t reach.

It’s the first two seconds.

Attention fatigue is real.
Everyone has seen the same advice a thousand times.

Which means if the topic is basic, the angle can’t be.

This is where people get lazy.

They say “my niche is boring.”

No.

Your framing is boring.

Three levers fix most attention problems:

A visual pattern interrupt
An unexpected angle on a common topic
Or a promise that opens a curiosity loop

That’s it.

Stop chasing algorithm tricks.

Win the first impression.
Hold attention.

The platform will do what it always does…

push what people refuse to skip.

#socialmedia #contentmarketing #instagramtips #creatorbusiness #marketingstrategy
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