Let’s skip the pep talk and get to the real stuff.
If you’ve been stuck in a cycle of posting into the void, pitching people who ghost, or wondering where the actual paying clients are hiding – you’re not alone.
I’ve been in that place. In the early days, I did everything from posting on Craigslist to manually messaging local salons, gyms, and restaurants with zero budget. I worked from my kitchen table, late at night, chasing opportunities and hoping something would land.
And now? I’ve helped over 79,437 freelancers grow their income, build systems that get results, and attract high-ticket clients without selling their souls.
This isn’t theory. These are three proven strategies I’ve used (and teach daily) to build a multiple 7-figure business.
Let’s dive in.
1. Facebook Groups (The Most Overlooked Lead Goldmine)
I know, I know – it sounds basic. But most people are doing it wrong. If you treat Facebook groups like a place to drop “I can help!” comments and hope for miracles, you’ll burn out fast.
Instead, here’s what actually works:
- Find the right groups – Look for large, active groups filled with your ideal clients (not just other freelancers).
- Use the search bar – Type “looking for” or “hiring” and sort by ‘most recent’. It’s a client treasure map.
- Lead with results, not desperation – Instead of commenting “I’m interested!”, share 2–3 short case studies or examples of client wins. Think: “I helped an interior designer go from 1 inquiry/month to 12/month in 90 days.”
- Call them in – End your comment with: “Happy to share more – feel free to DM me.”
Here’s the kicker: it’s often not the original poster who hires you. It’s someone quietly watching the thread, clicking your name, stalking your profile, and thinking, “They sound legit.”
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2. LinkedIn Jobs (Your Quiet Secret Weapon)
Most freelancers think LinkedIn is just for resumes or full-time roles. But if you know how to filter right, it’s a nonstop pipeline of freelance-friendly gigs.
Here’s how to play it smart:
- Use specific keywords like: “contract,” “remote,” “freelance,” “part-time”
- Filter by remote – This opens up global opportunity
- Check job titles beyond your skill – A company hiring a “content strategist” might actually need a copywriter, social media manager, or VA
- Pitch like a partner, not a beggar – Most freelancers just apply. The ones who win connect. They ask a question, offer a result, or break down how they’d approach the problem.
Pro Insight: I landed my first four-figure contract by applying to a “remote coordinator” role and reframing it into a freelance offer. They didn’t even know that’s what they needed – but I did.
Want to shortcut the learning curve?
Snag the Top 1% Freelancer Bundle – it’s the exact training and tools my students use to land $4K–$12K/month retainers: https://rachelpedersen.clickfunnels.com/opt-in1646925736690
3. Create Magnetic Content (The “Invisible Funnel”)
Let’s talk content – but not the “post and pray” kind.
If you want high-quality, high-paying clients, you need to be visible and valuable. This doesn’t mean becoming a TikTok influencer. It means creating content that attracts, qualifies, and nurtures clients – all while you sleep.
Here’s the content path I teach:
- Pick your platform – TikTok, YouTube Shorts, LinkedIn, even IG Reels. Choose 1 to start.
- Use micro-case studies + how-to content – Think: “Here’s how I helped a business owner go viral with a 12-second video” or “3 mistakes coaches make when launching”
- Build a bridge – Your content should guide viewers somewhere (DMs, opt-in, discovery call)
- Show your face – People buy from people. Video builds trust 10x faster.
Nerdy Psychology Fact: Watching someone’s video lights up the same parts of the brain as having coffee with them. That’s why content builds parasocial relationships – they already feel like they know you.
And by the time they reach out?
They’re pre-sold.
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A Quick Note About Pricing (Don’t Skip This)
Let’s address the real elephant in the room: undercharging.
BTW – my freelancing calculator helps you determine what to charge to hit your goals: https://rachelpedersen.clickfunnels.com/free-calculator
Most freelancers start at $300/month and wonder why they’re stuck in burnout. Let’s break this down:
- $300/month → you’d need 334 clients to hit $100k/year. That’s chaos.
- $1,000/month → better, but still 100 clients. Still chaotic.
- $4,000/month → just 25 clients a year. That’s doable.
- $8,500/month → 12 clients. Game-changer.
The truth? Clients don’t pay for hours. They pay for certainty.
When you walk into a call with confidence and clarity, your pricing becomes a reflection of your positioning – not your feelings.
Want to work with fewer clients and make more money doing what you love?
The 10 Commandments of High-Ticket Freelancers will shift how you think, sell, and deliver. It’s inside the Top 1% Freelancer Bundle: https://rachelpedersen.clickfunnels.com/opt-in1646925736690
The Big Mistake Most Freelancers Make…
They keep waiting to feel ready.
They keep tweaking their portfolio.
Or planning the perfect post.
Or waiting for the stars to align.
But real momentum? Comes from movement.
And small, strategic action – done consistently – creates big wins.
So if you’re serious about finding clients this week?
Do this now:
- Join 3 active Facebook groups – search, comment, connect
- Set up job alerts on LinkedIn
- Record 1 short-form video sharing a client win or niche insight
- Reach out to 3 past clients or leads
Bonus Resource!!
Need flexible options? Want to test what works? Download 67 Ways to Work From Home – real jobs, real opportunities, no spam: https://rachelpedersen.clickfunnels.com/67-work-from-home-jobs
Final Word
If you’re still reading this, here’s the truth: you already have what it takes.
You don’t need more credentials.
You don’t need to lower your rates.
You just need to get in front of the right people – and show them why you’re the obvious choice.
The path isn’t easy, but it’s simple. And with the right strategies, you’ll never have to chase clients again.✨ Which strategy are you trying first? DM me on Instagram or tag me when you implement – I love seeing your wins.
