Hey, I’m Rachel Pedersen!
I’m here to help you build a business and life that doesn’t burn you out (or bore you to tears).
Once upon a time, I was a college dropout, a newly single mom on welfare, and… to be honest… completely unsure of how I’d make ends meet.I didn’t have a roadmap. I didn’t have connections. What I did have was a laptop, a whole lot of curiosity, and the relentless belief that life could be different.
Fast forward to now:
– I’m a USA Today Best-Selling Author
– Founder of RBP Productions, Sontero, The Viral Touch, and Pelanora
– And creator of mentorship programs that have helped thousands grow on social and scale sustainably.
Our content and systems have reached over 100 million people per year (yep, organically), generated 8 figures in revenue, and been featured everywhere from Forbes to Cosmo to The Today Show.
But none of that matters as much as this:
I care deeply about helping small business owners, creators, and freelancers like you unlock the growth, visibility, and impact you’ve been chasing … without sacrificing your sanity!!
If you’re tired of cookie-cutter strategies… If you’ve been told to “niche down or disappear”…
If you want to create content that actually connects and converts…
You’re in the right place.
You don’t have to fit into a box to be successful. You just have to learn how to leverage what makes you different.
That’s what we do here.
Whether you’re:
1. Starting from scratch or ready to scale past your latest plateau,
2. Building a personal brand or growing as an agency,
3. Or finally ready to go viral without going offline forever…
I’ve got strategies, systems, and support to help you grow… with joy and momentum.
And no, I won’t tell you to post 50 times a day. (I love you too much for that.)
This is just the beginning. Let’s make magic.
– Rachel