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Rachel Pedersen

Rachel Pedersen

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Best Business Books for Female Entrepreneurs in 2025

By Rachel Pedersen

If you’re looking for a cute Pinterest list of books that sound good but gather dust? This isn’t it.

This is the list I WISH I had when I was crawling my way from rock bottom to a 7-figure business. 

These books cracked me open. 

Rewired how I think. 

Helped me become the kind of woman who builds empires with babies in the room, bad days in her heart, and a vision too big to quit on.

Most are by women. Many are by BIPOC authors. All of them are like sitting down with the mentor you needed 3 years ago.

I don’t recommend books lightly. These ones? They changed the game.

AND – want the behind-the-scenes of growing a multi-million dollar business without pretending it was easy? You’ll want to read Unfiltered – my rawest, realest book yet: https://hayhs.com/u_pp_hc_az

Year of Yes – Shonda Rhimes

This book? It’s like a personal permission slip.

Saying “yes” when I wanted to disappear… Showing up when I felt invisible… Letting myself take up space in boardrooms AND on Instagram. Shonda didn’t just change her life – she gave me the guts to stop hiding behind the business and start owning it.

The Game of Life and How to Play It – Florence Scovel Shinn

This one is WEIRD. It’s spiritual. It’s old. It talks about vibration and energy like your aunt who’s a little too into crystals.

But hear me out: I was broke, scared, and on the verge of quitting when I read it. And something clicked. Not in a fluffy “manifest it” way, but in a “my words have power and I need to stop affirming my failure” way.

I changed how I spoke. I changed what I believed. And everything around me shifted.

Notes from the Universe – Mike Dooley

This one’s more of a vibe than a strategy. I kept it on my desk during one of the hardest years of my business.

Open any page and it’s like the Universe is speaking directly to you. Encouragement. Humor. Perspective. It pulled me out of spirals I didn’t even realize I was in.

You Can Heal Your Life – Louise Hay

You don’t realize how much your thoughts are sabotaging you… until you do.

This book isn’t just about healing. It’s about unlearning. About releasing the guilt, fear, resentment, and self-doubt that keeps so many women small. I was building a big business on a foundation of burnout and fear. This book helped me rebuild.

Read it slow. Journal every page. Let it work you.

Unfiltered – Rachel Pedersen

Yep. My book. And here’s why it’s on the list:

Because it’s the rawest thing I’ve ever written. I almost didn’t publish it.

It’s the stories I didn’t think I was allowed to share. The moments I was embarrassed by. The lessons I learned the hard way. It’s the truth of what it takes to grow a business when you’re broke, invisible, and starting from scratch.

Unfiltered is the book I needed when I was navigating imposter syndrome, poverty, and all the moments no one talks about. If you’re in the messy middle? This one’s for you: https://hayhs.com/u_pp_hc_az

The Courage to Be Disliked – Ichiro Kishimi & Fumitake Koga

This book taught me how to release control, let people misunderstand me, and still sleep at night.

When you grow, you will lose people. Period.

Clients, friends, team members. Some won’t get it. This book will help you stop explaining yourself and start living in alignment with your values.

Growth requires discomfort. This book is a map for navigating it.

Made to Stick – Chip Heath & Dan Heath

If you ever write content, make offers, or teach anything online – read this twice.

I learned how to make ideas BITE. How to turn forgettable content into sticky, memorable, profitable content. This book sharpened every piece of marketing I touched.

If you’ve ever wondered why your content isn’t converting, start here.

And grab my Copy + Paste Hooks for Reels, TikTok + Shorts while you’re at it. These babies work.

What Happened to You? – Dr. Bruce Perry + Oprah Winfrey

This one hit like a freight train.

Entrepreneurship is a trauma rollercoaster. Old wounds come up when you’re scaling, selling, or simply surviving. This book didn’t just help me understand others – it helped me understand myself.

Why I shut down. Why I freeze. Why “just do it” didn’t work for me.

It changed how I lead. How I parent. How I breathe.

Radical Candor – Kim Scott

I used to avoid hard convos. I’d let clients cross boundaries. I’d sugarcoat feedback. I’d tiptoe around conflict.

This book rewired my leadership.

Now I say the hard thing with love. I’ve built a team that trusts me. Clients that respect me. And a business that doesn’t drain me.

Clockwork – Mike Michalowicz

You are not your business.

I repeat: You are not your business.

If it all depends on you, you don’t have a business – you have a job. Clockwork helped me create systems, delegate, and finally breathe. Now? I take weekends. I take naps. I take up space outside of work.

If you loved this list, start with Unfiltered. It’s not just a book – it’s proof that you don’t need a trust fund or a perfect plan to build something extraordinary. You just need to begin: https://hayhs.com/u_pp_hc_az

Want to build content systems that free up your time and explode your reach? The Content Syndicate is where I show you how.

If you’re building a business in 2025? Read one of these. Then read another.

Not to just learn. But to remember who the heck you are.

Your next season? Requires a new level of self-trust. These books will help you get there.

Related posts:

How I Hit a $56k Month With Just a Team of 3

The Best Way to Land Dream 1:1 Clients

The Hidden Truths About Trauma

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

“No one is coming to save you.” This can be extr “No one is coming to save you.” 

This can be extremely triggering for those of us who experienced that feeling in childhood. 

When the system failed us... 

When police showed up with bad intentions. 
When CPS never showed.
When people you begged to help betrayed you. 

“No one is coming to save you” can feel like a death sentence... One child trauma survivors know all too well. 

It feels a lot like life promised us one thing and SWITCHED UP. “You’re on your own kid.” 

^^^^ If that resonates with you, hear me now, please.

There is a stirring happening. 

A future of giants and titans who have saved themselves. They heard that line and got to work. 

If any tiny portion of you has felt a desire to change the systems of government, leadership, service, religion, community, let that be a call to rise. 

When I say “No one’s coming to save you” please hear this 👇

“No one is coming to save you - this is the generational cycle we can break by being brave. We can be the first generation to save ourselves and lay the map for the next generations. Give them a hand up. It’s time to step up and be the leader you needed. It’s not fair and it will continue to not be fair until many leaders say ‘the buck stops with me’.” 

❤️

With that, I will be unavailable for the next 48 hours as I need sleep and rest. 

I’m so behind on comments and texts and responses. I’ll catch up soon 🙏

But we’ve got work to do, and we’ve all got to take care of ourselves before we can help others.
I will remember this week for the rest of my life. I will remember this week for the rest of my life. On so many new levels 🥺

So many things have been changing in my life… and in me. It’s been gentle like a supernova. Old things made new. 

@mrdavegonzalez THANK YOU for being the architect of connections for so many people in many industries!! 

The rooms I spoke to were so vulnerable, authentic, kind, generous, and SAFE. Just wow… 

The types of people that inspire anyone to greatness. Really incredible people doing good things in this world!! 

I did new things this week that I’ve never done before in this way… 

My wise therapist once said “you should standup comedy, you make me laugh.” 

It’s always been one of my biggest fears!! 

But I made a commitment to take good advice from wise people. 

So I did a standup routine for the first part of a talk. It felt so new and free. 

And it didn’t totally bomb 😂😂😂😂

And something happened for the first time in my life. I think the best way to explain it is… 

Some call it channeling or embodying. 
Some call it prophesying or being a mouthpiece. 

All I know is truth and wisdom came out of my mouth in a way I’ve never done in business before. 

If I met you at either event this past week - thank you for being YOU. 

As my life changes before my eyes (good changes - growth and opportunity), I have to say, it’s a constant reminder of how fortunate and favored I have been throughout my journey as an internet marketer. 

Love you all ❤️
“No one is coming to save me…” This picture was t “No one is coming to save me…”

This picture was taken right as that truth hit me like a 2x4. It stung.

We were rebuilding my business after 2022 and I was full of hope. I’d learned a lot and was ready to build right.

But the hits didn’t stop…

Surprise tax bill we weren’t prepared for…

Court case where I was intensely cross examined…

Kids with dreams, activities, uniforms, fees…

Then my dad died suddenly before I could ask important questions.

He hadn’t planned for a funeral - so we stepped up. $25k for his end of life. Our “rebuild” safety net, depleted.

Then I broke my hand racing and couldn’t type fast. How was I supposed to catch up?!

We still had full payroll and family on our team. If I didn’t work, nothing moved. I had to generate $80k a month to keep the lights on. With a dead dad and a broken hand.

So I worked through mourning.

And yet I was still angry at my parents - a dark, growing sliver of my heart embittered.

I couldn’t breathe - panic attacks hit daily. “Is this how being an adult goes? Is this the rest of my life?”

Looking around at leaders of industries, begging for a way free… only to realize the truth was obvious.

They too were on a conveyor belt of “keep the lights on” and “do more.”

WHERE WAS THE FREEDOM ENTREPRENEURSHIP PROMISED ME?

Entrepreneurship is incredible - I love business and marketing.

But we missed things along the way (like building security, becoming your own safety net - not just making more money to fix each crisis).

No one is coming to save me… or you. People don’t hand out parachutes for emergencies.

Depressing but I can handle truth. I prefer it.

So I did the internal work. Saving yourself is a long haul and I needed to be ready.

I forgave my parents (and today I’m so grateful for the relationships I have with my family and mom).

And I stopped believing entrepreneurship alone was enough. We need real battle plans for real life.

I found a way to build forever-security from a mentor I’d trade lives with. I’d love to share it once I’m off the belt fully.

Because…

No one is coming to save us - it feels unfair.

Yet it’s the truth.

Before you save the world, save you and yours ❤️
I wish I had seen bodies like mine when I was a yo I wish I had seen bodies like mine when I was a young mother. So I’m sharing it now!!!!!

Absolutely obsessed. And my book Unfiltered is a USA-Today best-selling book - thanks to all of youuuuuu 🫶

#mamabody
#normalizebodies
#momtummy
#mombods
#mombelly
$60 in the account. I had to choose between cupc $60 in the account. 

I had to choose between cupcakes for my kid’s birthday and food for the family.

That was the number I looked at a few years ago. AFTER I had achieved success.

I had made millions before that low moment... 

And was sitting there staring at a balance that didn’t work.

But honestly that wasn’t even the worst part.

The worst part was waking up and not recognizing my own life.

Bitter at the business.

Hollow in the relationships.

Even the thought of a regular job felt soul-sucking.

I just kept thinking… I need to change something.
(Anything. Please.)

And then I remembered.

I had forgotten the most important thing.

I was allowed to make a new choice.

You know that feeling? When your life looks nothing like what you thought it would, and somehow you’ve convinced yourself you’re stuck with it?

That was me. On the floor of my life, sobbing. 

Until I remembered I could become my own role model. The person I admired was able to be BUILT.

I had built it before. I just had to go back and pick up what I learned on the way up… and bring it with me on the way back.

People like us, we build things. We rebuild things.

Here are the things I focused on:

✨ Faith and imagination and delusion are closer relatives than you think (in business vision).
You need both to see something new where the old thing broke.

✨ You’re allowed to change your mind.
Try new things. Pick a new direction for a project.

✨ Take ownership for the things that aren’t your fault.
Especially those. That’s where your power lives. I’m not talking about childhood trauma... I’m talking about who you choose to be after it. 

✨ Lean on your creative imagination. It’s been waiting for you.
Work like hell on yourself. Not on the optics. On YOU.

✨ And do not have a single minute unaccounted for. I had become irresponsible with my time. I was calling self-pity “healing.”
When you’re stuck… serve. Help one person today before you close the laptop.

They will tell you it’s too late...
That THIS is just who you are now.

They are entirely, completely wrong (if you decide so).

You don’t need to burn down your life. 

You just forgot you’re allowed to build one you like.
:]
no explanation needed siblings taught me communic no explanation needed

siblings taught me communication without words…

shoutout to @bitchyquotes for this one 😂

#funny #relatable #childhood #chaos
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