My 5 Favorite Social Media Schedulers for Social Media Marketers!
Please don’t tell me you’re still manually scheduling all of your content for your clients. You are?!
Oh my gosh, don’t get me started.
Let’s dive on in because I’m going to share with you 5 massive time-saving tools.
These are the best social media schedulers for social media managers, these are going to save you so much time, energy and effort.
I cannot begin to tell you how much this is going to change your life and your business.
A lot of times you’ll hear people recommending like Buffer or Hootsuite. And I’m just going to be honest, I personally don’t care for either of those platforms, I find them to be very basic.
I think they’re great for like, one off projects, but I’m not a huge fan of them, especially because it just doesn’t do everything that you need it to do.
I’m a huge fan of these five tools, though, for anyone who’s serious about being a social media manager, running an agency etc.
So without further ado, we’re going to dive on into the pros and cons of the five best social media schedulers hands down.
These are the tools I recommend for social media managers.
1. ContentCal
Now the reason I love ContentCal (and we’ve used it many times in our agency) is because it has several different uses.
Not only can you schedule all of your content for your clients within ContentCal, but ContentCal also actually has a visual calendar and an approval process.
This is great for any of us who work with clients that like to approve your content ahead of time.
I actually have a training (CLICK HERE) – how to actually make more money when clients want to go through an approval process.
When clients want an approval process, it’s a lot of extra work, especially if you don’t have a tool that setup for that.
ContentCal is especially helpful with clients that are in regulated industries, they’re having to deal with housing regulations or real estate laws or even HIPAA.
It’s a great way to get to build trust with your clients and ContentCal is amazing for this.
You can give your clients the ability to see the whole calendar, make notes on what they do or don’t like, what they approve of, and what needs to be tweaked.
I have several different best practices for how to utilize that (in my free training: https://youtu.be/fEDUT3dPfIE ). And how to actually charge for that service. So go ahead and grab the training below all about that.
ContentCal is also especially helpful for people with clients that are highly demanding in their industry (or just in their personalities).ContentCal is one of my favorites.
The only con that I personally see with ContentCal is that there isn’t the ability to push directly to Instagram, which can be a little bit of a hiccup.
But I’ll share a tool that supports this, which is actually really awesome for supplementing several of these other tools.
2. PostPlanner
PostPlanner is one that polarizes people. Some people absolutely hate it. Some people absolutely love it (like me).
This might sound obvious, but the thing about PostPlanner is that you have to learn how to use it properly.
Once you do, OHMYGOSH, it makes your job like 50,000 times easier.
If you want a free training on how to use it, click here: COMING SOON
I’m not even kidding, the ability to recycle content without paying the high prices of MeetEdgar the ability to easily view your entire calendar content and change up the times is awesome.
I’m a huge fan of their ability to actually search for content that has performed previously and use that in your content plan.
That’s something I’ve relied heavily on, especially on Twitter and Facebook, and it crushes it every single time, which is really, really awesome.
I use PostPlanner all the time.
There are a couple downsides to PostPlanner. They don’t publish on every single platform.
I predominantly use it for Facebook and Twitter, ALTHOUGH they’ve also shared with me (this is a sneak peek behind the scenes) that they have other platforms coming as well, including potentially the ability to publish to LinkedIn and potentially Instagram. I’m really excited about that.
I put together an entire training on how to use PostPlanner to save you time. Grab it here: COMING SOON It will literally save you dozens of hours every single month.
3. Later
Later is awesome, especially because it has a capability most scheduling platforms.
Later has the ability to schedule AND post to Instagram and Instagram stories directly!
I love Later. I use Later every single day for Instagram and Instagram stories.
I love that Later is approved by Facebook and is approved by Instagram.
I use Later to push all of my Instagram stories and my Instagram post to Instagram directly without waiting for a push notification.
What I love about Later is that you’re able to schedule stories and your posts, which is really powerful.
It can save a lot of time, as you can batch all of your Instagram Stories and posts for a long time. With Later you can schedule all of your Instagram Stories.
The only con to Later is that it is very Instagram centric. It doesn’t really have many other functionalities on other platforms (if any).
So even though it’s a great and powerful robust tool focused on Instagram, you do have to couple it with another scheduler.
I personally like to pair Later with PostPlanner or Later with ContentCal. I find that to be like my favorite combos in the entire world.
I put together an entire training on how to use Later to save you time. Grab it here: COMING SOON It will literally save you dozens of hours every single month.
4. Sprout Social
I love Sprout Social, for a lot of reasons. There are incredible analytics on Sprout Social. So it’s not just a scheduler, but the ‘behind the scenes’ ability to see the analytics (really in depth analytics) are incredibly powerful.
This is my favorite scheduler when I have clients that need really in depth analytics.
If you work with like Fortune 500s or massive brands, or possibly even celebrities, this is the platform you’re going to want to use.
It’s quite expensive per month, but it’s worth it for the analytics when you need that type of analytics for clients.
I don’t always recommend Sprout Social because one of the most important parts of building a successful business is making sure that you sustain profitability.
Which means you can’t always just be shelling out for all of the most expensive software year round.
But if that is something that your job description relies on for a particular client, I’m a huge fan of just having all the analytics and reports in one easy place.
The cons is that Sprout Social is pretty expensive. I’m not gonna lie, especially as you become an agency, the price goes up and that’s kind of intense.
If you’re a serious agency, can it work? Yes, absolutely.
Is it going to be expensive? Yes, absolutely.
So I recommend it only for people who work with very demanding clients.
I put together an entire training on how to use Sprout Social to save you time. Grab it here: COMING SOON It will literally save you dozens of hours every single month.
5. Agora Pulse
Agora Pulse is hands down my favorite for a very different reason.
Agora pulse can handle scheduling… But that’s actually not what I use it for.
I use Agora Pulse for my in-house team to handle comments.
What I love about Agora Pulse is that it brings all of my messages and comments from all the different platforms together.
It houses the comments and messages from LinkedIn, Instagram, Twitter, Facebook, YouTube, and more in ONE place.
I love that I’m able to bring them all in platform so that my team and I can easily respond to all comments all messages and make sure that nothing is left behind (which of course gets more and more difficult as my brand grows).
The bigger a brand gets, the more I recommend this as a staple. It’s not my favorite for scheduling. It’s not my favorite for reporting, but it is my favorite for comment management and the ability to easily handle tons of different platforms for a client.
I put together an entire training on how to use Agora Pulse to save you time. Grab it here: COMING SOON It will literally save you dozens of hours every single month.
To summarize, which of these is my absolute favorite? Well, I’m gonna have to say I use a combination.
I love ContentCal for approval processes with clients.
I love Agora Pulse for handling comments.
I’m a huge fan of PostPlanner for identifying quality content when I’m not in content creation mode.
I also love Later for pushing directly to Instagram.
Sprout Social I know I could rely on it for pulling beautiful reports for our clients.
So there you have it, my five favorite social media schedulers.
The best Social media schedulers for social media managers, the ones that I rely on every single day.
