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Rachel Pedersen

Rachel Pedersen

Your Content Wishes - Strategically Granted

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Social Media Marketing

10 Ways To Create Tiktoks Reels And Youtube Shorts For Your Clients

By Rachel Pedersen

Have you ever worked with a client that you knew should probably be creating short-form content, whether it was TikTok, IG Reels, or YouTube Shorts, but just one major problem, the client isn’t getting you the content you need in order to drive the short form video content strategy forward? Today I’m going to share…

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How to Rebrand Without Starting From Scratch

How to Rebrand Without Starting from Scratch

By Rachel Pedersen

Rebrand without Sabotaging Your Current Biz! When you start your business it’s like a wild love affair, it’s new, it’s exciting but sometimes, after a while, things change… You’re going through the motions, but the passion just isn’t there. You start seeing happy colleagues and wonder what they’ve got going on that you’re missing. You’re…

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How to Create a High Converting Quiz to Grow Your Email List

By Rachel Pedersen

Do you ever find yourself wondering what to offer your audience as a free lead magnet to encourage them to sign up for your email list? Perhaps you’ve spent hours pouring over a PDF you never finished or tried to set up a complex webinar funnel. Whatever you’ve been trying, I’m here to show you…

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Grow an Etsy Shop with Social Media

How to Grow an Etsy Shop with Social Media

By Rachel Pedersen

As an Etsy Shop owner, getting potential buyers’ eyes on your products is extremely important. Of course, buyers may find your products when searching on Etsy, but utilizing social media can bring potential customers from other platforms directly to your shop, which will help to increase sales! Social media can also help you to build…

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Personal Branding Used to Be Hard Until I Realised This…

By Rachel Pedersen

Have you ever googled your own name? Come on, you don’t have to pretend, we’ve all done it before… but if you haven’t, and building your personal brand is important to you, I recommend you do it. Go ahead, open a new tab and Google search your name, (if it’s been longer than 6 months…

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How To Organically Grow Your Instagram Account, and Create Better Content

By Rachel Pedersen

3 simple yet effective ways to organically grow your Instagram account for your business. Creating content on Instagram that engages, excites, and keeps your audience coming back for more is essential when you are trying to grow your business and increase your revenue through social media. Instagram gives you so many opportunities not only to…

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Sales Matchmaking

By Rachel Pedersen

How to Offer The Right Products and Services to The Right Prospect Successful sales are the intersection of offering the right product or service to the right person at the right time and in the right place. This is also known as the four P’s of marketing, the age-old wisdom that forces us to break…

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The Salt Cave Interrupter

By Rachel Pedersen

How Shiny Things Tell Us We’re On The Right Path I have this theory. After many years in business, not to mention the general behind-kicking doled out by life, a trend has revealed itself.  I would argue it is more ‘truism’ than a fluke. This ‘truism,’ while tantalizing most of the time is, in fact,…

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How to do Lead Generation like a Pro…Even if You Don’t Know Where to Start

By Rachel Pedersen

So you want to start capturing leads, because leads = money … right?  Wellllll, it’s almost true, but let’s dial that in a little… People that you have given value to, who have chosen to join your email list to get more value from you, can turn into paying “fans” of you and your business…

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The Golden Lead Magnet: Create a High-Converting Email List-Builder That Primes Your Audience To Buy From You.

By Rachel Pedersen

By Glenn Allen, Course Launch Strategist and host of the Unstuck and Unstoppable podcast. If you’re trying to grow your email list with a pdf checklist, ebook, cheat sheet, report, or quiz… For the love of Pam Beesly… Just. stop.  Because what I’m about to share is going to change everything you know about email…

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The Latest Blogs

  • Why I’ll Never Pretend to Have It All Together (Especially With My Kids Watching)
  • How to Write Like You Talk (Without Sounding Like a Robot)
  • How I Grew an 8-Figure Business With Kids Crawling on My Laptop
  • How One Automation Gave Me My Weekends Back
  • When Synchronicity Smacked Me in the Face (and Changed My Business)
  • The Real Reason You Procrastinate on Content
  • The Psychology ‘Trick’ That Closed More Sales Than Scripts Ever Did
  • 100 Content Ideas in 60 Minutes (Yes, Really)
  • Why You Feel Like a Failure… Even When You’re Crushing It

Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author

Dolly Parton once said in an interview that she wr Dolly Parton once said in an interview that she wrote Jolene and I Will Always Love You on the same day. ✨

I have thought about that contrast more than I care to admit. It says a lot about who she was and how she lived.

Because those two songs are opposites… and they both are her reclaiming her beautiful power (in different ways). 

She wrote one of them from the top. 

Leaving Porter Wagoner’s show. Walking away from the man who put her on television. Choosing to say goodbye kindly when she did not have to be kind about it at all.

She wrote the other one from the floor. No power. No plan. A woman asking another woman for mercy about her own husband.

Same day. All the power in one hand and none of it in the other.

But my favorite thing is that she didn’t just write them…

She released both. 🎀

She could have kept the vulnerable, scary one in a drawer. Nobody would have known. 

She put it out anyway, and it became one of the most covered songs anybody has ever written.

That is how she lived the whole sixty years. 

Heart on her sleeve. Song on her lips. 

Never a version of herself she was too proud to let us see.

My people hide the ugly parts and messy bits away. 

She didn’t. 🤍

So much love,
Rachel

#DollyParton #DollyForever #WomenInBusiness
Rest in Peace Dolly. You truly made the world a mo Rest in Peace Dolly. You truly made the world a more beautiful place. 

She meant so much to so many of us. And man, she practiced what she preached ❤️🫶

I don’t have words to express how impactful her words, songs, and outlook on life have been for me over my life. 

So I’ll allow your own words to reflect back to us the impact of your life. 

#dollyparton #iwillalwaysloveyou #jolene
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
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