Are you having difficulty being consistent on social media? Maybe you have the best of intentions. But after a few days, you forget to post and then weeks go by without any content on your social media, right? Not to mention it is so much work to be on so many platforms all at once…
Social Media Marketing
How to Get Verified on Instagram for Free: AKA How To Get A Blue Check On Instagram (Updated)
My name is Rachel Pedersen and I’m verified on Instagram… I’m about to rock your world by showing you how to get verified on Instagram for free, but most importantly how to get a blue check on your instagram profile! I tried to make things as simple as possible so i added a step by…
Stop Struggling to Get Social Media Clients
Are you looking to become a social media manager, but don’t know how to find that first client or more clients? You’re not alone, as I see this question constantly come up in social media manager circles. Your very first social media client is easily the hardest one to find. In fact, once you secure…
The Biggest Mistake I’ve Made on LinkedIn
I must confess, this mistake is difficult to post publicly. My goal, however, is to help you to avoid making this same mistake, because there is a good chance you have made the same mistake! Nearly 1 year ago I began actively using LinkedIn, and allowed a third party service to “target” and message on…
Social Media Marketing Isn’t Magic
Yes, I know that isn’t what you want to hear. Despite what many marketing professionals will have you believe, creating a Facebook account and Pinterest platform isn’t a magic bullet that will create instant success for your brand/business. It is with complete transparency that I write this post, though it likely isn’t what you want…
Leading a Social Media Community
“Start a social media community” they said. “It will be fun” they said. The craziest part about this whole adventure? They were right. But it’s not just fun… I’ve learned so much through the process. Beautiful graphics. I can’t stress this enough. People love to be asked questions that hit on their pain points and…
5 Easy Steps to Building a Hashtag Strategy
Let’s talk about the strategy BEHIND the hashtag, how to use them, and I’m going to give you an INSTANT hashtag action challenge at the very end, so don’t stop reading:] The hashtag (# followed by a word or words) is a popular trend used on multiple social media platforms. What is important to understand…
Let’s Go Back to the Basics.
Social media is like the Wild West; it’s lawlessness! Only, instead of cowboys and cactuses, it’s full of advertisements, naïve judgments about presidential candidates and awkward family photos. In this cyberspace free-for-all, how does anyone reach his or her customers with the information that truly matters? Through conversations with my clients, I have realized that…
Surviving a Social Media Crisis.
It all begins with one bad review. No, not bad. Catastrophic. Your phone goes off, and you see a Facebook comment from a customer that that could destroy your brand’s reputation. Your heart begins to race, and you check Twitter. It’s there too. You are now in crisis mode. This customer is quite upset and…
How Often Should a Business Post to Social Media?
Today I get to talk about a topic that I really feel passionate about! The topic is frequency! Questions come to me ALL the time from small business owners regarding frequency. The question has many forms, such as “is it really necessary to post every day?” “What times should we post to social media?” Let’s dive into…