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Rachel Pedersen

Rachel Pedersen

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Designing a Life That You Absolutely Love

By Rachel Pedersen

Feeling stuck, in a life you don’t want, feeling like you can’t do what you want to do, but not exactly sure why? Tired of being unhappy? Of doing the rinse and repeat of the 9-5 life? 

What if I told you there was someone just like you who made the leap from the corporate world to a 6-figure business, and she was not the first one to ever stand up in front of the crowd and make her voice heard. 

Meet Val. As a child Val dreamed of going to college and climbing the corporate ladder, staying in the same job for 30 years and playing it safe in the 9-5 route to provide for her family. A teen mom, who had both her children at a young age, took a leap outside of her comfort zone to create a limitless life.  Val was one of the first in her family to get a college degree and although she will be the first to say you do not need a college degree to be successful, it was a personal goal of hers to finish her degree. Studying marketing, it seemed like social media and digital marketing came hand in hand; but in this digital space, you learn by doing. Val created her own online business first building websites as a side hustle through school and parenting then growing into an online store she used to sell her beloved handbag collection and others she was given on consignment. Thanks to email marketing, and digital marketing at the end of her college career she was able to sell her business, take time to truly decide what she wanted to do in life, raise her children and finally take a breather. 

During her time in the corporate world Val realized she longed for more, she didn’t want to be like her managers but rather the CEO of the company, she wanted to live life and take advantage of the income she was generating, she quickly realized that at her 9-5 that wasn’t going to happen, she needed to work from home or better yet for herself for flexibility and the life she wanted. She took the leap and got a work from home job – learning as she went and getting the first taste of the life she wanted; she can’t believe how far she’s come and she wants you all to succeed too, take examples from her growth and design your own dream. 

Val’s Growth is Amazing! 

Val’s personality is captivating, there is just something about her where you want to find out more, she is eager to learn, and never backs down from a challenge – even as an introvert. 

Fellow introverts listen up – Val has specs of glittery beauty for you 

  1. Challenge yourself/Surround yourself with people that challenge you 

She landed every job she applied for because she was so good one on one – but in front of 100’s of people – that’s a different story. Yet she is so grateful that her mentors and bosses challenged her – one instance was when she had to present to the entire company. Her boss said, “I am going to make you push yourself out of your comfort zone.” Having those people around you to help you grow is so important. 

  1. It is possible to create a successful business behind a screen – Yes… but, 
    1. Ask yourself what you want to be remembered for? 
      1. What are the steps you’re going to take to put yourself out there?

Val wants to change lives, with her business, with her gifts, and she knows isn’t going to do that by hiding behind the screen.  She was successful and is proof you can be but she wasn’t doing what she wanted to do for her business, community or life. She couldn’t hide forever, If she did the world won’t know her personality, in her words, she “is weakening her know life and trust factor by not getting in front of the camera.” “What’s the worst that can happen is no one shows up? or someone points out something embarrassing?” “I’ve been in the audience where the speakers aren’t the greatest but they inspire me because they have the courage to get up there and do it, I truly respect them.”  

  1. Done is better than perfect 

Be authentic – that’s what people want to see and they appreciate, turn off the self-talk that says, no one wants to see you, or hear you say “like” every 5 words. Abandon that mindest – What kept you saying it’s safer to not be out there online?

“A lot of it is the mindset, poor mindset took away from confidence online.” – people appreciate authenticity, people appreciate when you go up there and conquer your fears. 

Even if like Val you don’t aspire to be an extrovert, just try to become that person for the moment, for you, for your business, for your dreams. 

You do not have to be a celebrity to have a dream life, what you see in your mind is possible, you just have to take action to make it happen. Reverse engineer your life for what you want; whether it’s trips to Disney every other day, weekend road trips, Sunday’s off or whatever you want – how large of a team do you need? How many clients? Who says you can’t have the life you want? 
If you want to start your own journey as a social media manager, you’re invited to check out my free masterclass, How I Made $117,000 in my first year as a social media manager: https://www.smubonuses.com/masterclass

Related posts:

My 15-Minute-a-Day Instagram Strategy That’s STILL Bringing Me Followers and Leads

Is TikTok Good for Food Bloggers and Food Businesses?

A Warning About TikTok

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
Before I had kids, I had a lot of very confident p Before I had kids, I had a lot of very confident parenting theories. 😂

You know the kind.

My kids will never eat processed food.
They’ll always sleep on schedule.
They’ll always behave in public.
I’ll always be calm, patient, and prepared.

And then… I actually had kids.

And what I realized pretty quickly is that parenting isn’t about perfectly executing a set of ideals. It’s about learning the actual humans in front of you.

Some days we eat really well.
Some days dinner is whatever gets everyone fed and back to peaceful again.
Some days routines work beautifully.
Some days everyone is tired and we give each other a little grace.

My goal now isn’t perfection.

My goal is balance.

To love my kids well. ❤️
To understand who they are.
To equip them with what they need to grow into strong, kind, capable humans.

That means teaching them.
Listening to them.
Protecting them.
And sometimes letting the standards breathe a little when life calls for it.

Turns out the most important part of parenting wasn’t the rules I imagined beforehand.

It was the relationship.

And that part matters a whole lot more than perfect everyhing.

#momlife #parentingjourney #raisingkids #motherhoodmoments #parentingrealities
If you think the algorithm is personally attacking If you think the algorithm is personally attacking you… we need to talk.

Because that story is comforting.

If it’s the algorithm’s fault, you’re helpless.
Nothing to fix.
Nothing to change.

Just bad luck.

But platforms are not emotional.
They’re not petty.
They’re not sitting there going “hmm yes let’s suppress Rachel today.”

They want one thing.

People staying longer.

That’s it.

Which means every post is being judged on one brutal metric:

Did people stop… or did they scroll.

That’s the whole game.

Not follower count.
Not hashtags.
Not the moon phase or whatever theory people are testing this week.

Attention.

Here’s the uncomfortable diagnostic question I ask when someone says “the algorithm hates me.”

Does your content make people stop
or does it make them keep scrolling

Be honest.

Because most of the time the issue isn’t reach.

It’s the first two seconds.

Attention fatigue is real.
Everyone has seen the same advice a thousand times.

Which means if the topic is basic, the angle can’t be.

This is where people get lazy.

They say “my niche is boring.”

No.

Your framing is boring.

Three levers fix most attention problems:

A visual pattern interrupt
An unexpected angle on a common topic
Or a promise that opens a curiosity loop

That’s it.

Stop chasing algorithm tricks.

Win the first impression.
Hold attention.

The platform will do what it always does…

push what people refuse to skip.

#socialmedia #contentmarketing #instagramtips #creatorbusiness #marketingstrategy
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