This week in social media, it was all about the Facebook newsfeed. Everyone was buzzing about organic growth, groups and the future of Facebook pages. Everywhere you looked, top strategists were offering their take and how to beat the new algorithm.
In case you missed it- I actually went live about this in my free group, Become A Social Media Manager. If you’re not in, you can click the link and request to join.
Besides the Facebook feed changes, there is still a lot going on in the digital marketing space.
Here’s what you need to know as you head into the week.
Facebook is changing the newsfeed again- read my latest social media news recap here!Click To TweetChanges To Your Facebook Newsfeed, Optimizing YouTube For Success
Facebook Overhauls News Feed to Focus on What Friends and Family Share– Facebook is changing the newsfeed to show you more of your friends and family. What does this mean for you as a digital marketer? Continue creating content that is engaging and share-worthy and you’ll be fine.
15 Tips for Growing Your YouTube Channel– Video is a very important part of any social media strategy. This post from Social Media Examiner shares tips and best practices for growing your YouTube channel.
Instagram CTO says they do not withhold “likes” to keep users coming back for more– Is Instagram holding likes from your latest post? Instagram’s CTO speaks on a report from the Globe and Mail and says they aren’t.
Twitter and Snapchat team with Fox to show World Cup highlights– Are you a soccer fan and a cord cutter? Never fear- Twitter and Snapchat will be partnering with Fox to bring you highlights from the event.
EXCLUSIVE: Facebook Dives into Home Device Market with Video Chat Product Named “Portal”– Facebook had other news for us this week (besides the newsfeed). They are getting into the smart home market with their device Portal.
Ripple, a Tinder spin-off backed by Match, launches app for professional networking– New app fans will want to keep their eyes out for Ripple, a new way to expand your network and connect with new people.
Facebook is testing a new section of the app specifically for local news and events– In an effort to build even stronger connections on Facebook, they are introducing a new section promoting what’s going on in your neighborhood.
What is Snapchat, now that Story sharing has stopped growing?– Snapchat’s new statistics are out and they aren’t great. Still competition from Instagram stories has stifled Snapchat’s growth over the last year.
People love Google’s new feature that matches your selfie to a famous painting– Ever wondered what your self portrait would look like? Google’s new app- Google Arts & Culture App shows you exactly what painting your selfie most resembles.
Wrapping It Up
Staying on top of the latest social media changes is a HUGE part of a social media manager’s job. Knowing how to adjust your strategy is key to building your success. In Social Media United, I love showing my students exactly how to navigate algorithm changes and so much more.
So tell me in the comments- what do you think about the latest algorithm change?
