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Goal Setting Is For Chumps – Here’s Why

By Rachel Pedersen

By Kate Norris, habits & systems coach.

Whenever we start something new – whether it’s a new business or a new year or a new job – we’re always told that we need to set goals.

This makes sense, I mean, if you don’t know where you’re going then it doesn’t matter where you end up.

We’re told that goals help us gain control over our lives. They help us achieve more, they help improve performance, increase our self-confidence and challenge us to grow.

Goals help us measure and take pride in our achievements. If you do a Google search there are millions of resources and tools and templates and people to help us set and achieve goals.

But goal setting on its own is for chumps.

Goal setting on its own can be frustrating, demotivating and pointless.

Because goals are win or lose. You either achieve them or you don’t achieve them. Goals by their very nature are binary.

One of the most common New Year’s resolutions is to lose weight. Let’s take someone who has set a goal using the SMART framework.

“Lose 20 pounds of weight (by the scales) by June”

✅ SPECIFIC – Lose 20 pounds in weight

✅ MEASURABLE – 20 pounds

✅ ACHIEVABLE – Yes (assuming they are overweight to begin with)

✅ REALISTIC – Yes (again, assuming this is correct for this person)

✅ TIMELY – By June

In June if this person goes back to review their goal, there is a yes no answer – did they lose 20 pounds or not?

If they did, excellent! They’ve achieved their goal. If not, they failed.

The only focus becomes did they or did they not lose 20 pounds?

What if, instead, this person focused on the habits, routines and systems around weight?

The habits around weight might include eating healthily and consistently exercising. This doesn’t mean you have to go to the gym or go on a diet. The habit and the routine might start really small. It might be everyday you must eat one vegetable. Over the course of months this becomes three or four vegetables a day. Every day you just improve very slightly. In terms of exercise, it might be everyday you commit to going for a walk for five minutes. Over the months, this 5 minutes might increase to half an hour. The focus now is not on losing weight. The focus is on healthy habits.

At the end of June, because there’s more things happening with habits and routines, There’s more to take note of than simply the goal of did you or did you not lose 20 pounds. Maybe you’ve discovered that you really like vegetarian food. Maybe you’ve discovered that you’ve got more energy because you’re eating better and exercising more. Maybe you’ve discovered that junk food as a treat is more enjoyable than an everyday thing.

And after June the healthy habits, the systems that you’ve put in place continue.

The trap that we can fall into is thinking that we’ve gotta establish habits and routines and perfect systems straight up. But you don’t have to do them straight away. You can do them tiny little bits at a time rather than starting with exercising everyday for two hours. Maybe you just start with “get out of bed, put my shoes on and walk to the letterbox”

Habits that you start have to be achievable; they have to be easy. Exercising for two hours everyday when you’ve gone from basically doing nothing is not achievable. It’s not fun. It’s not easy and frankly it’s not going to happen. It might happen one or two days But it’s not going to continue.

However, putting your shoes on and walking to the letterbox – that’s achievable. It’s easy, and it’s something that I could probably do everyday. After you get used to doing that for a couple of days, then you increase it to walking around the block, or maybe walking for five minutes again. Now because you’ve got the habit of actually putting your shoes on and going outside the house, that extra tiny little bit is still easy and achievable, and you’re much more likely to do it.

It’s exactly the same inside a business. If you set yourself a goal of having 5,000 followers on Instagram. That’s a huge goal, and it’s either win or fail. What if instead we focused on the systems and on the habits of maybe everyday posting something on storeys? Committing to sitting down for five minutes everyday and thinking about your content.

When it comes time to review the goal of having 50,000 followers, maybe you only have one or two thousand. However, what sort of habits have you built? What sort of skills have you actually learned in that time? Is it how to do content better? Is it making sure that you put time aside everyday to look at your content? Have you learned how to find really good lighting for your stories? There’s so many other skills that you might recognise that you wouldn’t have noticed if you were just purely looking at the number of followers that you have. It’s the same with all social media accounts. There’s more than just followers, likes, and all of those obvious metrics.

If you want to write a book, that’s a huge goal! If you don’t achieve it, it becomes a win/lose situation. There’s no nuance there.

If you only have your goal, then not writing a whole book feels like a failure. But if your system is to write for half an hour every day, you’ll end up with SOMETHING. It might not be a whole book.

Maybe you “only” write 20 blog posts.

Heck – maybe you only write one blog post! That’s still one more blog post than you had before you decided you wanted to write a book.

When it comes to social media, we can be discouraged by the day to day monotony. The feeling of lack of progress, the grind that comes from constantly putting yourself out there. What if we focused on the skills that we’re building, the other improvements that we’re noticing?

If you’re on TikTok, maybe you’re getting better at great lighting. On Instagram, your picture editing might be improving. On LinkedIn, writing might be taking less time. One skill is never just one skill, there are always satellite skills that we’re learning at the same time.

So my question to you is, what system do you have in place to work towards your goals?

BIOGRAPHY

Hi, I’m Kate Norris!

I’m a data analyst, business owner and mum!

But I’m also a productivity nerd. Constantly driven to do more, achieve more, work on more… And that has always been an issue. I needed to get back in control of my life, purpose over busy-ness with my time and some clarity in my head.

In 2019 was inspired by a friend to start writing down all of the important parts of my life and what I wanted from them. And then to create some goals and track my progress towards them.

It changed my entire life for the better and I kept getting asked about it and helping people put together their goals. The key is that we don’t focus on those goals. Those are the outcomes of systems of building just 1% at a time on goals and building Good Little Habits!

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
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“No one is coming to save you.” This can be extr “No one is coming to save you.” 

This can be extremely triggering for those of us who experienced that feeling in childhood. 

When the system failed us... 

When police showed up with bad intentions. 
When CPS never showed.
When people you begged to help betrayed you. 

“No one is coming to save you” can feel like a death sentence... One child trauma survivors know all too well. 

It feels a lot like life promised us one thing and SWITCHED UP. “You’re on your own kid.” 

^^^^ If that resonates with you, hear me now, please.

There is a stirring happening. 

A future of giants and titans who have saved themselves. They heard that line and got to work. 

If any tiny portion of you has felt a desire to change the systems of government, leadership, service, religion, community, let that be a call to rise. 

When I say “No one’s coming to save you” please hear this 👇

“No one is coming to save you - this is the generational cycle we can break by being brave. We can be the first generation to save ourselves and lay the map for the next generations. Give them a hand up. It’s time to step up and be the leader you needed. It’s not fair and it will continue to not be fair until many leaders say ‘the buck stops with me’.” 

❤️

With that, I will be unavailable for the next 48 hours as I need sleep and rest. 

I’m so behind on comments and texts and responses. I’ll catch up soon 🙏

But we’ve got work to do, and we’ve all got to take care of ourselves before we can help others.
I will remember this week for the rest of my life. I will remember this week for the rest of my life. On so many new levels 🥺

So many things have been changing in my life… and in me. It’s been gentle like a supernova. Old things made new. 

@mrdavegonzalez THANK YOU for being the architect of connections for so many people in many industries!! 

The rooms I spoke to were so vulnerable, authentic, kind, generous, and SAFE. Just wow… 

The types of people that inspire anyone to greatness. Really incredible people doing good things in this world!! 

I did new things this week that I’ve never done before in this way… 

My wise therapist once said “you should standup comedy, you make me laugh.” 

It’s always been one of my biggest fears!! 

But I made a commitment to take good advice from wise people. 

So I did a standup routine for the first part of a talk. It felt so new and free. 

And it didn’t totally bomb 😂😂😂😂

And something happened for the first time in my life. I think the best way to explain it is… 

Some call it channeling or embodying. 
Some call it prophesying or being a mouthpiece. 

All I know is truth and wisdom came out of my mouth in a way I’ve never done in business before. 

If I met you at either event this past week - thank you for being YOU. 

As my life changes before my eyes (good changes - growth and opportunity), I have to say, it’s a constant reminder of how fortunate and favored I have been throughout my journey as an internet marketer. 

Love you all ❤️
“No one is coming to save me…” This picture was t “No one is coming to save me…”

This picture was taken right as that truth hit me like a 2x4. It stung.

We were rebuilding my business after 2022 and I was full of hope. I’d learned a lot and was ready to build right.

But the hits didn’t stop…

Surprise tax bill we weren’t prepared for…

Court case where I was intensely cross examined…

Kids with dreams, activities, uniforms, fees…

Then my dad died suddenly before I could ask important questions.

He hadn’t planned for a funeral - so we stepped up. $25k for his end of life. Our “rebuild” safety net, depleted.

Then I broke my hand racing and couldn’t type fast. How was I supposed to catch up?!

We still had full payroll and family on our team. If I didn’t work, nothing moved. I had to generate $80k a month to keep the lights on. With a dead dad and a broken hand.

So I worked through mourning.

And yet I was still angry at my parents - a dark, growing sliver of my heart embittered.

I couldn’t breathe - panic attacks hit daily. “Is this how being an adult goes? Is this the rest of my life?”

Looking around at leaders of industries, begging for a way free… only to realize the truth was obvious.

They too were on a conveyor belt of “keep the lights on” and “do more.”

WHERE WAS THE FREEDOM ENTREPRENEURSHIP PROMISED ME?

Entrepreneurship is incredible - I love business and marketing.

But we missed things along the way (like building security, becoming your own safety net - not just making more money to fix each crisis).

No one is coming to save me… or you. People don’t hand out parachutes for emergencies.

Depressing but I can handle truth. I prefer it.

So I did the internal work. Saving yourself is a long haul and I needed to be ready.

I forgave my parents (and today I’m so grateful for the relationships I have with my family and mom).

And I stopped believing entrepreneurship alone was enough. We need real battle plans for real life.

I found a way to build forever-security from a mentor I’d trade lives with. I’d love to share it once I’m off the belt fully.

Because…

No one is coming to save us - it feels unfair.

Yet it’s the truth.

Before you save the world, save you and yours ❤️
I wish I had seen bodies like mine when I was a yo I wish I had seen bodies like mine when I was a young mother. So I’m sharing it now!!!!!

Absolutely obsessed. And my book Unfiltered is a USA-Today best-selling book - thanks to all of youuuuuu 🫶

#mamabody
#normalizebodies
#momtummy
#mombods
#mombelly
$60 in the account. I had to choose between cupc $60 in the account. 

I had to choose between cupcakes for my kid’s birthday and food for the family.

That was the number I looked at a few years ago. AFTER I had achieved success.

I had made millions before that low moment... 

And was sitting there staring at a balance that didn’t work.

But honestly that wasn’t even the worst part.

The worst part was waking up and not recognizing my own life.

Bitter at the business.

Hollow in the relationships.

Even the thought of a regular job felt soul-sucking.

I just kept thinking… I need to change something.
(Anything. Please.)

And then I remembered.

I had forgotten the most important thing.

I was allowed to make a new choice.

You know that feeling? When your life looks nothing like what you thought it would, and somehow you’ve convinced yourself you’re stuck with it?

That was me. On the floor of my life, sobbing. 

Until I remembered I could become my own role model. The person I admired was able to be BUILT.

I had built it before. I just had to go back and pick up what I learned on the way up… and bring it with me on the way back.

People like us, we build things. We rebuild things.

Here are the things I focused on:

✨ Faith and imagination and delusion are closer relatives than you think (in business vision).
You need both to see something new where the old thing broke.

✨ You’re allowed to change your mind.
Try new things. Pick a new direction for a project.

✨ Take ownership for the things that aren’t your fault.
Especially those. That’s where your power lives. I’m not talking about childhood trauma... I’m talking about who you choose to be after it. 

✨ Lean on your creative imagination. It’s been waiting for you.
Work like hell on yourself. Not on the optics. On YOU.

✨ And do not have a single minute unaccounted for. I had become irresponsible with my time. I was calling self-pity “healing.”
When you’re stuck… serve. Help one person today before you close the laptop.

They will tell you it’s too late...
That THIS is just who you are now.

They are entirely, completely wrong (if you decide so).

You don’t need to burn down your life. 

You just forgot you’re allowed to build one you like.
:]
no explanation needed siblings taught me communic no explanation needed

siblings taught me communication without words…

shoutout to @bitchyquotes for this one 😂

#funny #relatable #childhood #chaos
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