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Goal Setting Is For Chumps – Here’s Why

By Rachel Pedersen

By Kate Norris, habits & systems coach.

Whenever we start something new – whether it’s a new business or a new year or a new job – we’re always told that we need to set goals.

This makes sense, I mean, if you don’t know where you’re going then it doesn’t matter where you end up.

We’re told that goals help us gain control over our lives. They help us achieve more, they help improve performance, increase our self-confidence and challenge us to grow.

Goals help us measure and take pride in our achievements. If you do a Google search there are millions of resources and tools and templates and people to help us set and achieve goals.

But goal setting on its own is for chumps.

Goal setting on its own can be frustrating, demotivating and pointless.

Because goals are win or lose. You either achieve them or you don’t achieve them. Goals by their very nature are binary.

One of the most common New Year’s resolutions is to lose weight. Let’s take someone who has set a goal using the SMART framework.

“Lose 20 pounds of weight (by the scales) by June”

✅ SPECIFIC – Lose 20 pounds in weight

✅ MEASURABLE – 20 pounds

✅ ACHIEVABLE – Yes (assuming they are overweight to begin with)

✅ REALISTIC – Yes (again, assuming this is correct for this person)

✅ TIMELY – By June

In June if this person goes back to review their goal, there is a yes no answer – did they lose 20 pounds or not?

If they did, excellent! They’ve achieved their goal. If not, they failed.

The only focus becomes did they or did they not lose 20 pounds?

What if, instead, this person focused on the habits, routines and systems around weight?

The habits around weight might include eating healthily and consistently exercising. This doesn’t mean you have to go to the gym or go on a diet. The habit and the routine might start really small. It might be everyday you must eat one vegetable. Over the course of months this becomes three or four vegetables a day. Every day you just improve very slightly. In terms of exercise, it might be everyday you commit to going for a walk for five minutes. Over the months, this 5 minutes might increase to half an hour. The focus now is not on losing weight. The focus is on healthy habits.

At the end of June, because there’s more things happening with habits and routines, There’s more to take note of than simply the goal of did you or did you not lose 20 pounds. Maybe you’ve discovered that you really like vegetarian food. Maybe you’ve discovered that you’ve got more energy because you’re eating better and exercising more. Maybe you’ve discovered that junk food as a treat is more enjoyable than an everyday thing.

And after June the healthy habits, the systems that you’ve put in place continue.

The trap that we can fall into is thinking that we’ve gotta establish habits and routines and perfect systems straight up. But you don’t have to do them straight away. You can do them tiny little bits at a time rather than starting with exercising everyday for two hours. Maybe you just start with “get out of bed, put my shoes on and walk to the letterbox”

Habits that you start have to be achievable; they have to be easy. Exercising for two hours everyday when you’ve gone from basically doing nothing is not achievable. It’s not fun. It’s not easy and frankly it’s not going to happen. It might happen one or two days But it’s not going to continue.

However, putting your shoes on and walking to the letterbox – that’s achievable. It’s easy, and it’s something that I could probably do everyday. After you get used to doing that for a couple of days, then you increase it to walking around the block, or maybe walking for five minutes again. Now because you’ve got the habit of actually putting your shoes on and going outside the house, that extra tiny little bit is still easy and achievable, and you’re much more likely to do it.

It’s exactly the same inside a business. If you set yourself a goal of having 5,000 followers on Instagram. That’s a huge goal, and it’s either win or fail. What if instead we focused on the systems and on the habits of maybe everyday posting something on storeys? Committing to sitting down for five minutes everyday and thinking about your content.

When it comes time to review the goal of having 50,000 followers, maybe you only have one or two thousand. However, what sort of habits have you built? What sort of skills have you actually learned in that time? Is it how to do content better? Is it making sure that you put time aside everyday to look at your content? Have you learned how to find really good lighting for your stories? There’s so many other skills that you might recognise that you wouldn’t have noticed if you were just purely looking at the number of followers that you have. It’s the same with all social media accounts. There’s more than just followers, likes, and all of those obvious metrics.

If you want to write a book, that’s a huge goal! If you don’t achieve it, it becomes a win/lose situation. There’s no nuance there.

If you only have your goal, then not writing a whole book feels like a failure. But if your system is to write for half an hour every day, you’ll end up with SOMETHING. It might not be a whole book.

Maybe you “only” write 20 blog posts.

Heck – maybe you only write one blog post! That’s still one more blog post than you had before you decided you wanted to write a book.

When it comes to social media, we can be discouraged by the day to day monotony. The feeling of lack of progress, the grind that comes from constantly putting yourself out there. What if we focused on the skills that we’re building, the other improvements that we’re noticing?

If you’re on TikTok, maybe you’re getting better at great lighting. On Instagram, your picture editing might be improving. On LinkedIn, writing might be taking less time. One skill is never just one skill, there are always satellite skills that we’re learning at the same time.

So my question to you is, what system do you have in place to work towards your goals?

BIOGRAPHY

Hi, I’m Kate Norris!

I’m a data analyst, business owner and mum!

But I’m also a productivity nerd. Constantly driven to do more, achieve more, work on more… And that has always been an issue. I needed to get back in control of my life, purpose over busy-ness with my time and some clarity in my head.

In 2019 was inspired by a friend to start writing down all of the important parts of my life and what I wanted from them. And then to create some goals and track my progress towards them.

It changed my entire life for the better and I kept getting asked about it and helping people put together their goals. The key is that we don’t focus on those goals. Those are the outcomes of systems of building just 1% at a time on goals and building Good Little Habits!

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
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Every few weeks I see someone ask the same questio Every few weeks I see someone ask the same question.

“What’s the easiest way to make an extra $500 a month?”

And the internet responds with the same parade of nonsense.

Drop-shipping.
Crypto something.
A mysterious “passive income method.”
A course about starting a course.

(Don't get mad, I'm poking fun at myself, too. It's sardonic)

Meanwhile there are businesses everywhere quietly paying people every single month for normal work.

Not glamorous work.
Just useful work.

Here’s the mistake most people make.

They go hunting for a side hustle.

Which usually means they’re chasing ideas instead of outcomes.

Businesses don’t wake up thinking “I hope someone sells me a side hustle today.”

They wake up thinking:

I need someone to handle this thing.

Captions.
Pinterest.
DMs.
Blog posts.
Repurposing.
Community comments.

These are boring problems.
Which is exactly why they get paid.

And before someone says “but I don’t have experience” — good.

Experience is not the starting line.

Clients are.

Most people try to learn everything first.

Weeks of research.
Tutorials.
Certifications.
More tutorials.

Then they finally try to sell something… and discover nobody asked for it.

Flip that.

Pick one outcome.

One.

Something simple like:

“I turn your long videos into short content.”
“I write captions for busy creators.”
“I manage your Pinterest so you don’t have to.”

Now you’re not selling effort.

You’re selling relief.

The other shift people miss is this:

Retainers beat random tasks every time.

Hourly work keeps you busy.

Monthly outcomes build predictable income.

That’s how someone quietly turns one $500 client into three… then five… then ten.

Not by chasing new tricks.

By getting good at solving the same problem repeatedly.

Start small.

Get one client.

Get proof.

Raise your rate.

That’s it.

#sidehustle #onlinebusiness #freelance #workfromhome #contentcreation
Was I dramatic? yes. Am I going to backpedal now? Was I dramatic? yes. Am I going to backpedal now? absolutely not.

(this is in my personal life not business hahahaha only laughing because it's a point of awareness now)
when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
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