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Rachel Pedersen

Rachel Pedersen

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How I Made $10K from One Instagram Reel: My Exact Strategy (Step by Step)

By Rachel Pedersen

One Reel. $10K. Zero cringe tactics. 

No, I’m not about to tell you to do some weird trending dance (I’ll leave that to my 12-year-old niece). 

This was all about a real system – one that turned a tiny burst of visibility into actual money in the bank.

If you’ve ever wondered if one Reel can do more than just snag you some algorithm points, stick around. 

Here’s the step-by-step of how I did it – no fluff, no sugarcoating, just the juicy stuff.

Step 1: Nail the Hook – No Filler Allowed

I didn’t ramble. I didn’t preamble. I came in hot.
“I grew 90,000+ followers in 6 months.”
No half-hearted intros, no “Hey guys!”
Just: here’s what I did, here’s why you should care.

And yeah, I’m a talker (you know this), but here’s the real talk:
If your first 3 seconds are fluff, your Reel’s dead in the water.
So I treated that Reel like a shot of espresso – short, punchy, gets you out of your seat.

Step 2: Clear (Not Cute) Call to Action

You wanna see people do something, not just watch.
So I paired the Reel with a micro-CTA:
“Comment ‘GROW’ and I’ll send you my free 0-100K Instagram Growth Blueprint.”

Simple.
No “maybe kinda if you’re interested.”
Just a direct line: you want this? Here’s how.

Grab the same freebie that did the heavy lifting
Get the 0-100K Instagram Growth Blueprint 👉 https://rachelpedersen.clickfunnels.com/optin1700155068740

Step 3: Let Automation Handle the First Connection

Look – I’m all about the personal touch, but I’m not about to manually DM 300 people at 2 a.m.

That’s where ManyChat comes in. It handled every “GROW” comment, sending them the free guide while I slept like a baby.

I don’t care if you’re a one-person show or a team of 10 – save your energy for the big stuff. Let the robots handle the first “Hey, here’s the link.”

Step 4: Don’t Phone It In with Your Freebie

Let’s get one thing straight:
A freebie isn’t a brochure. It’s the first proof you can actually help.
So I made sure my 0-100K Blueprint didn’t feel like a half-baked appetizer. It was a real, meaty roadmap of how I got that growth – the same way I would share it with a client paying me 4 figures.

If you’re gonna give something away for free, make it good enough they’d pay for it.
(And if you’re thinking, “Wait… but it’s free!” Yeah. That’s why it works.)

Step 5: Keep the Conversation Going – Not the Pitch

I didn’t stop at sending the freebie and calling it a day.
I sent five emails (through automation) – no spammy stuff, no manipulative scarcity.

These emails were more like coffee chats:

  • Email 1: “Here’s how to use this freebie to get results – fast.”
  • Email 2: “Here’s where I used to spin my wheels, and how I fixed it.”
  • Email 3: “You don’t need to post every day or go viral.”
  • Email 4: “Here’s how my system works so you’re not guessing anymore.”
  • Email 5: “Ready to actually do this? Here’s how to get my help.”

They weren’t lectures. They were invitations.

Step 6: The Paid Offer – No Pressure, Just Real Value

Here’s the piece everyone wants to skip to: how the $10K came in.
The paid offer was the IG Beta Program – $98.
I didn’t mention it in the Reel.
I didn’t even mention it in the first email.

I let the freebie and the emails do the warming up, so by the time I mentioned the IG Beta Program, it felt like a natural next step – not a leap.

If you’re wondering how to get people to say yes to your paid offer, here’s the truth:
They have to feel like they already trust you before you mention the price.
That trust doesn’t come from “high-energy” sales tactics – it comes from delivering real help, early and often.

Step 7: One Reel is Just the Spark

Let’s be real: that Reel didn’t do everything.
It got people in the door.
The freebie kept them around.
The emails built the trust.
The paid offer was the no-brainer next move.

That’s the part people miss.
They see a Reel get views and think, “Okay, where’s my payday?”
But the real money? That’s in the system that follows.

Grab the Copy + Paste Hooks to Go Viral With Video: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522

What Actually Mattered (and What Didn’t)

Here’s what didn’t matter:

  • Fancy transitions in the Reel
  • Spending hours editing
  • Posting every single day

Here’s what did:

  • Saying something people cared about
  • Making the next step dead simple
  • Keeping it honest and useful

And because I know you’re wondering:

No, I didn’t run ads.
No, I didn’t “boost” the post.
This was pure organic traffic – because it was built on solving a real problem in a way that actually felt helpful.

What I’d Tell You If We Were Talking Over Coffee

If you’re thinking, “Could I really do this?” – let me tell you what I wish someone had told me when I was stuck in content-creation purgatory:

  • Don’t overthink your first Reel.
  • Stop treating it like your only chance to go viral.
  • Start thinking of it as the start of a conversation.
  • Keep the next step so clear that no one’s confused about what to do next.

And if you mess up your first few Reels? Good. Now you know what not to do next time.

The Social Clique – Where I Take This Deeper

Want to know the difference between people who get 10K from a Reel and those who… don’t?

They’ve got a system, but also a community that helps them tweak it, test it, and keep moving forward when they feel stuck.

That’s why I created The Social Clique – so you’re not just guessing what works.
You’re in a room with people who are doing the work – and doing it well.

No hype. No gatekeeping.
Just real strategies that have worked for me and 1,000s of other freelancers and business owners.

Learn more here if you’re ready to see how I’m doing this in real time 👉 www.cliqueforlife.com

Your Cheat Sheet for Turning Reels into Revenue

  • Figure out what real problem you can solve.
  • Record a short Reel that cuts to the point.
  • Use a micro-CTA – clear, direct, obvious.
  • Automate that first DM so you’re not stuck in your inbox.
  • Make sure your freebie’s actually worth their time.
  • Use your emails to connect, not just sell.
  • Let the paid offer feel like the next natural step, not a sales trap.

This all started with one freebie: my 0-100K Instagram Growth Blueprint.
Grab it here 👉 https://rachelpedersen.clickfunnels.com/optin1700155068740

One Last Thing (and the IG Beta Program)

This wasn’t about luck. It wasn’t about the algorithm blessing me. It was about having a plan – and showing up consistently enough to let it work.

And if you’re ready to put that plan into play for yourself, my IG Beta Program is where I’m showing it all in real time.

No fluff. No “just go viral” nonsense.
Just the frameworks, the content strategy, and the mindset shifts that took me from “hope this works” to $10K in a single Reel.

Check it out here 👉 https://www.gogramgrow.com/order-now 

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Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

If I could just live in the timeline where nothing If I could just live in the timeline where nothing has happened yet and nothing is coming next

that would be ideal thank you.

#anxious #relatable #innerpeace #mindfulness #selfcare
You don’t owe your old self shame. You owe her a t You don’t owe your old self shame.
You owe her a thank you.

She got you through what you thought would break you.

#selfcompassion #innerwork #healingjourney #strength #hope
and i realize: i’m only here because she kept choo and i realize: i’m only here because she kept choosing TO LIVE.

she chose patience when she wanted to run.
she chose faith when fear was louder.
she chose “one more day” when she didn’t have a plan, only a pulse.

and i wish i could go back and tell her what i know now:

you don’t have to be okay to be brave.
you don’t have to feel hopeful to keep going.
sometimes the miracle is simply that you stayed.

so if you’re reading this and you’re tired like that… the kind of tired that doesn’t have words…

please don’t underestimate what you’re doing.

you are building the future version of you with every small choice to keep living.

#survivor #faithoverfear #keepgoing #healingjourney #proudofyou
how i be walking past people knowing my entire exi how i be walking past people knowing my entire existence pisses them off…

and the funniest part? it’s rarely about you. it’s about what you represent to them.

you represent:
the thing they’re scared to go for.
the confidence they wish they had.
the boundaries they don’t know how to set.
the freedom they don’t feel allowed to want.
the reminder that they’ve been playing small and calling it “being realistic.”

so when you show up, it activates all of that. and instead of dealing with their own discomfort, they aim it at you like a dart board.

here’s the thing though: you don’t have to shrink to make other people comfortable.
you don’t have to dim your light so someone else can avoid their shadow.

walk past them anyway. head up. soft heart. firm boundaries.
let them be mad. let them misunderstand. let them project.

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And I know you might feel useless or lost right no And I know you might feel useless or lost right now.
But that feeling is not a prophecy. It’s a season.

One day you’ll realize you crossed the hardest moment.
And you kept going anyway.
And you’ll be living again, not just enduring.

You will be okay. Not in a cliché way. In a real way.
#keepgoing #healingjourney #hope #growth #selfworth
not for the highlight reel. for the way you keep s not for the highlight reel.
for the way you keep showing up anyway.
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