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Rachel Pedersen

Rachel Pedersen

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How I Made $10K from One Instagram Reel: My Exact Strategy (Step by Step)

By Rachel Pedersen

One Reel. $10K. Zero cringe tactics. 

No, I’m not about to tell you to do some weird trending dance (I’ll leave that to my 12-year-old niece). 

This was all about a real system – one that turned a tiny burst of visibility into actual money in the bank.

If you’ve ever wondered if one Reel can do more than just snag you some algorithm points, stick around. 

Here’s the step-by-step of how I did it – no fluff, no sugarcoating, just the juicy stuff.

Step 1: Nail the Hook – No Filler Allowed

I didn’t ramble. I didn’t preamble. I came in hot.
“I grew 90,000+ followers in 6 months.”
No half-hearted intros, no “Hey guys!”
Just: here’s what I did, here’s why you should care.

And yeah, I’m a talker (you know this), but here’s the real talk:
If your first 3 seconds are fluff, your Reel’s dead in the water.
So I treated that Reel like a shot of espresso – short, punchy, gets you out of your seat.

Step 2: Clear (Not Cute) Call to Action

You wanna see people do something, not just watch.
So I paired the Reel with a micro-CTA:
“Comment ‘GROW’ and I’ll send you my free 0-100K Instagram Growth Blueprint.”

Simple.
No “maybe kinda if you’re interested.”
Just a direct line: you want this? Here’s how.

Grab the same freebie that did the heavy lifting
Get the 0-100K Instagram Growth Blueprint 👉 https://rachelpedersen.clickfunnels.com/optin1700155068740

Step 3: Let Automation Handle the First Connection

Look – I’m all about the personal touch, but I’m not about to manually DM 300 people at 2 a.m.

That’s where ManyChat comes in. It handled every “GROW” comment, sending them the free guide while I slept like a baby.

I don’t care if you’re a one-person show or a team of 10 – save your energy for the big stuff. Let the robots handle the first “Hey, here’s the link.”

Step 4: Don’t Phone It In with Your Freebie

Let’s get one thing straight:
A freebie isn’t a brochure. It’s the first proof you can actually help.
So I made sure my 0-100K Blueprint didn’t feel like a half-baked appetizer. It was a real, meaty roadmap of how I got that growth – the same way I would share it with a client paying me 4 figures.

If you’re gonna give something away for free, make it good enough they’d pay for it.
(And if you’re thinking, “Wait… but it’s free!” Yeah. That’s why it works.)

Step 5: Keep the Conversation Going – Not the Pitch

I didn’t stop at sending the freebie and calling it a day.
I sent five emails (through automation) – no spammy stuff, no manipulative scarcity.

These emails were more like coffee chats:

  • Email 1: “Here’s how to use this freebie to get results – fast.”
  • Email 2: “Here’s where I used to spin my wheels, and how I fixed it.”
  • Email 3: “You don’t need to post every day or go viral.”
  • Email 4: “Here’s how my system works so you’re not guessing anymore.”
  • Email 5: “Ready to actually do this? Here’s how to get my help.”

They weren’t lectures. They were invitations.

Step 6: The Paid Offer – No Pressure, Just Real Value

Here’s the piece everyone wants to skip to: how the $10K came in.
The paid offer was the IG Beta Program – $98.
I didn’t mention it in the Reel.
I didn’t even mention it in the first email.

I let the freebie and the emails do the warming up, so by the time I mentioned the IG Beta Program, it felt like a natural next step – not a leap.

If you’re wondering how to get people to say yes to your paid offer, here’s the truth:
They have to feel like they already trust you before you mention the price.
That trust doesn’t come from “high-energy” sales tactics – it comes from delivering real help, early and often.

Step 7: One Reel is Just the Spark

Let’s be real: that Reel didn’t do everything.
It got people in the door.
The freebie kept them around.
The emails built the trust.
The paid offer was the no-brainer next move.

That’s the part people miss.
They see a Reel get views and think, “Okay, where’s my payday?”
But the real money? That’s in the system that follows.

Grab the Copy + Paste Hooks to Go Viral With Video: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522

What Actually Mattered (and What Didn’t)

Here’s what didn’t matter:

  • Fancy transitions in the Reel
  • Spending hours editing
  • Posting every single day

Here’s what did:

  • Saying something people cared about
  • Making the next step dead simple
  • Keeping it honest and useful

And because I know you’re wondering:

No, I didn’t run ads.
No, I didn’t “boost” the post.
This was pure organic traffic – because it was built on solving a real problem in a way that actually felt helpful.

What I’d Tell You If We Were Talking Over Coffee

If you’re thinking, “Could I really do this?” – let me tell you what I wish someone had told me when I was stuck in content-creation purgatory:

  • Don’t overthink your first Reel.
  • Stop treating it like your only chance to go viral.
  • Start thinking of it as the start of a conversation.
  • Keep the next step so clear that no one’s confused about what to do next.

And if you mess up your first few Reels? Good. Now you know what not to do next time.

The Social Clique – Where I Take This Deeper

Want to know the difference between people who get 10K from a Reel and those who… don’t?

They’ve got a system, but also a community that helps them tweak it, test it, and keep moving forward when they feel stuck.

That’s why I created The Social Clique – so you’re not just guessing what works.
You’re in a room with people who are doing the work – and doing it well.

No hype. No gatekeeping.
Just real strategies that have worked for me and 1,000s of other freelancers and business owners.

Learn more here if you’re ready to see how I’m doing this in real time 👉 www.cliqueforlife.com

Your Cheat Sheet for Turning Reels into Revenue

  • Figure out what real problem you can solve.
  • Record a short Reel that cuts to the point.
  • Use a micro-CTA – clear, direct, obvious.
  • Automate that first DM so you’re not stuck in your inbox.
  • Make sure your freebie’s actually worth their time.
  • Use your emails to connect, not just sell.
  • Let the paid offer feel like the next natural step, not a sales trap.

This all started with one freebie: my 0-100K Instagram Growth Blueprint.
Grab it here 👉 https://rachelpedersen.clickfunnels.com/optin1700155068740

One Last Thing (and the IG Beta Program)

This wasn’t about luck. It wasn’t about the algorithm blessing me. It was about having a plan – and showing up consistently enough to let it work.

And if you’re ready to put that plan into play for yourself, my IG Beta Program is where I’m showing it all in real time.

No fluff. No “just go viral” nonsense.
Just the frameworks, the content strategy, and the mindset shifts that took me from “hope this works” to $10K in a single Reel.

Check it out here 👉 https://www.gogramgrow.com/order-now 

Related posts:

How to Choose Graphics for Facebook Ads

If I Had to Make an Extra $2500 This Month from Home, Here’s What I’d Do

How to Get Verified on Instagram for Free: AKA How To Get A Blue Check On Instagram (Updated)

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

“No one is coming to save you.” This can be extr “No one is coming to save you.” 

This can be extremely triggering for those of us who experienced that feeling in childhood. 

When the system failed us... 

When police showed up with bad intentions. 
When CPS never showed.
When people you begged to help betrayed you. 

“No one is coming to save you” can feel like a death sentence... One child trauma survivors know all too well. 

It feels a lot like life promised us one thing and SWITCHED UP. “You’re on your own kid.” 

^^^^ If that resonates with you, hear me now, please.

There is a stirring happening. 

A future of giants and titans who have saved themselves. They heard that line and got to work. 

If any tiny portion of you has felt a desire to change the systems of government, leadership, service, religion, community, let that be a call to rise. 

When I say “No one’s coming to save you” please hear this 👇

“No one is coming to save you - this is the generational cycle we can break by being brave. We can be the first generation to save ourselves and lay the map for the next generations. Give them a hand up. It’s time to step up and be the leader you needed. It’s not fair and it will continue to not be fair until many leaders say ‘the buck stops with me’.” 

❤️

With that, I will be unavailable for the next 48 hours as I need sleep and rest. 

I’m so behind on comments and texts and responses. I’ll catch up soon 🙏

But we’ve got work to do, and we’ve all got to take care of ourselves before we can help others.
I will remember this week for the rest of my life. I will remember this week for the rest of my life. On so many new levels 🥺

So many things have been changing in my life… and in me. It’s been gentle like a supernova. Old things made new. 

@mrdavegonzalez THANK YOU for being the architect of connections for so many people in many industries!! 

The rooms I spoke to were so vulnerable, authentic, kind, generous, and SAFE. Just wow… 

The types of people that inspire anyone to greatness. Really incredible people doing good things in this world!! 

I did new things this week that I’ve never done before in this way… 

My wise therapist once said “you should standup comedy, you make me laugh.” 

It’s always been one of my biggest fears!! 

But I made a commitment to take good advice from wise people. 

So I did a standup routine for the first part of a talk. It felt so new and free. 

And it didn’t totally bomb 😂😂😂😂

And something happened for the first time in my life. I think the best way to explain it is… 

Some call it channeling or embodying. 
Some call it prophesying or being a mouthpiece. 

All I know is truth and wisdom came out of my mouth in a way I’ve never done in business before. 

If I met you at either event this past week - thank you for being YOU. 

As my life changes before my eyes (good changes - growth and opportunity), I have to say, it’s a constant reminder of how fortunate and favored I have been throughout my journey as an internet marketer. 

Love you all ❤️
“No one is coming to save me…” This picture was t “No one is coming to save me…”

This picture was taken right as that truth hit me like a 2x4. It stung.

We were rebuilding my business after 2022 and I was full of hope. I’d learned a lot and was ready to build right.

But the hits didn’t stop…

Surprise tax bill we weren’t prepared for…

Court case where I was intensely cross examined…

Kids with dreams, activities, uniforms, fees…

Then my dad died suddenly before I could ask important questions.

He hadn’t planned for a funeral - so we stepped up. $25k for his end of life. Our “rebuild” safety net, depleted.

Then I broke my hand racing and couldn’t type fast. How was I supposed to catch up?!

We still had full payroll and family on our team. If I didn’t work, nothing moved. I had to generate $80k a month to keep the lights on. With a dead dad and a broken hand.

So I worked through mourning.

And yet I was still angry at my parents - a dark, growing sliver of my heart embittered.

I couldn’t breathe - panic attacks hit daily. “Is this how being an adult goes? Is this the rest of my life?”

Looking around at leaders of industries, begging for a way free… only to realize the truth was obvious.

They too were on a conveyor belt of “keep the lights on” and “do more.”

WHERE WAS THE FREEDOM ENTREPRENEURSHIP PROMISED ME?

Entrepreneurship is incredible - I love business and marketing.

But we missed things along the way (like building security, becoming your own safety net - not just making more money to fix each crisis).

No one is coming to save me… or you. People don’t hand out parachutes for emergencies.

Depressing but I can handle truth. I prefer it.

So I did the internal work. Saving yourself is a long haul and I needed to be ready.

I forgave my parents (and today I’m so grateful for the relationships I have with my family and mom).

And I stopped believing entrepreneurship alone was enough. We need real battle plans for real life.

I found a way to build forever-security from a mentor I’d trade lives with. I’d love to share it once I’m off the belt fully.

Because…

No one is coming to save us - it feels unfair.

Yet it’s the truth.

Before you save the world, save you and yours ❤️
I wish I had seen bodies like mine when I was a yo I wish I had seen bodies like mine when I was a young mother. So I’m sharing it now!!!!!

Absolutely obsessed. And my book Unfiltered is a USA-Today best-selling book - thanks to all of youuuuuu 🫶

#mamabody
#normalizebodies
#momtummy
#mombods
#mombelly
$60 in the account. I had to choose between cupc $60 in the account. 

I had to choose between cupcakes for my kid’s birthday and food for the family.

That was the number I looked at a few years ago. AFTER I had achieved success.

I had made millions before that low moment... 

And was sitting there staring at a balance that didn’t work.

But honestly that wasn’t even the worst part.

The worst part was waking up and not recognizing my own life.

Bitter at the business.

Hollow in the relationships.

Even the thought of a regular job felt soul-sucking.

I just kept thinking… I need to change something.
(Anything. Please.)

And then I remembered.

I had forgotten the most important thing.

I was allowed to make a new choice.

You know that feeling? When your life looks nothing like what you thought it would, and somehow you’ve convinced yourself you’re stuck with it?

That was me. On the floor of my life, sobbing. 

Until I remembered I could become my own role model. The person I admired was able to be BUILT.

I had built it before. I just had to go back and pick up what I learned on the way up… and bring it with me on the way back.

People like us, we build things. We rebuild things.

Here are the things I focused on:

✨ Faith and imagination and delusion are closer relatives than you think (in business vision).
You need both to see something new where the old thing broke.

✨ You’re allowed to change your mind.
Try new things. Pick a new direction for a project.

✨ Take ownership for the things that aren’t your fault.
Especially those. That’s where your power lives. I’m not talking about childhood trauma... I’m talking about who you choose to be after it. 

✨ Lean on your creative imagination. It’s been waiting for you.
Work like hell on yourself. Not on the optics. On YOU.

✨ And do not have a single minute unaccounted for. I had become irresponsible with my time. I was calling self-pity “healing.”
When you’re stuck… serve. Help one person today before you close the laptop.

They will tell you it’s too late...
That THIS is just who you are now.

They are entirely, completely wrong (if you decide so).

You don’t need to burn down your life. 

You just forgot you’re allowed to build one you like.
:]
no explanation needed siblings taught me communic no explanation needed

siblings taught me communication without words…

shoutout to @bitchyquotes for this one 😂

#funny #relatable #childhood #chaos
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