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Rachel Pedersen

Rachel Pedersen

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How One Automation Gave Me My Weekends Back

By Rachel Pedersen

Let me tell you what weekends used to look like in my house.

Not brunch. Not lazy mornings. Not “catching up on Netflix with popcorn.”

Nope.

It was me, laptop on the kitchen counter, flipping pancakes with one hand while sending invoices with the other. 

 Client onboarding? Manual.
Invoices? Manual.
Freebie delivery? Manual.
Follow-ups? Manual.

By Monday, I already needed another weekend. Which is… not the point of weekends.

Enter: Automation

Here’s the thing: automation isn’t about robots stealing jobs or some sci-fi takeover. It’s about training your business to stop acting like a clingy toddler who needs your attention every 4 seconds.

The one that saved me? Automating client onboarding + delivery with Zapier.

Sounds almost too simple. But that one system was the difference between:

  • Spending Saturdays chasing down payments…
    vs.
  • Spending Saturdays at the park with my kids while money + welcome emails handled themselves.

The Exact Playbook

Here’s what my automation does step by step:

  1. Trigger: Client pays invoice (Stripe, PayPal, whatever).
  2. Zap: Payment triggers the workflow.
  3. Actions:
    • Client gets a thank-you email immediately (no delay, no “oops I forgot”).
    • Resource or contract is automatically sent.
    • A project management task auto-generates for my team.
    • Client gets a “next steps” form so I’m not chasing them down for info.

That’s it. I built it once. It runs every time.

It’s the least glamorous “hack” ever – but it gave me back two full days a week.

Why It Works

Automation isn’t just about saving clicks. It’s about saving brain space.

  • Closed loops = calm brain. No more lying in bed wondering, “Did I send that invoice?”
  • Consistency = trust. Every client gets the same seamless experience, even if I’m out living life.
  • Energy conservation = more creativity. I’d rather use my brain for creating content or writing frameworks than remembering to attach a PDF.

The Big Lesson

Freedom doesn’t come from adding more hustle. It comes from removing the tasks that never should’ve been on your plate in the first place.

One automation = two days of freedom.

So, what’s your version of laptop chaos right now? And what would change if you automated it?

Resource Spotlight #1: Domino Content Blueprint

If you love the idea of one thing turning into many, start with my Domino Content Blueprint. One idea → 20 pieces of content.

Get it free:
https://rachelpedersen.clickfunnels.com/content-domino 

Resource Spotlight #2: Content Calendar

Automation is about systems, not just tech. My Content Calendar Freebie gives you a plug-and-play framework to plan 30 days of content in one sitting.

Grab it here:
https://rachelpedersen.clickfunnels.com/optin1698247253715  

Paid Resource: Content Domination Bundle

This is for the people who are like, “Rachel, I want the whole playbook.” The automations, workflows, and frameworks that turn content into leads + sales without hijacking your weekends.

That’s my Content Domination Bundle.

Find it here:
https://www.contentdominationsystem.com/squeeze-page1677190683306

Community: The Social Clique

And if you want accountability, coaching, and the reminder you don’t have to figure this out solo? That’s what The Social Clique is for. It’s where systems meet strategy – and freedom actually happens.

Apply here:
https://www.cliqueforlife.com

Final Word

The automation that gave me back my weekends wasn’t sexy. It wasn’t flashy. It was a boring little Zap that quietly took tasks off my plate.

And that’s why it worked.

Because freedom doesn’t come from doing more. It comes from automating the things you never should’ve been doing manually in the first place.

Your weekends aren’t gone forever. You just need to fire the clingy toddler in your business and let systems babysit instead.

Resource Recap

  • Domino Content Blueprint Freebie → https://rachelpedersen.clickfunnels.com/content-domino
  • Content Calendar Freebie → https://rachelpedersen.clickfunnels.com/optin1698247253715
  • Content Domination Bundle (Paid) → https://www.contentdominationsystem.com/squeeze-page1677190683306
  • The Social Clique → https://www.cliqueforlife.com

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
If I lost it all tomorrow no followers, no list, n If I lost it all tomorrow
no followers, no list, no proof, no cute little receipts to point at

I would not waste a week trying to look established.

That is where people lose so much time.

They try to look polished first.
Professional first.
Credible first.

And meanwhile nobody knows they exist.

No thank you.

If I had to rebuild, I would get visible immediately.

Short form video.
Raw.
Hook first.
Saying something real.
Not waiting until the lighting is flattering and the brand voice is having a good hair day.

Because the invisible stage is not the stage to over-style.

It is the prove it stage.
The rocky montage stage.
The “say something useful before your fear talks you out of it” stage.

And yes, the panic would absolutely try to jump in.

It would say:
you’re behind
you’re doomed
you had your shot

Cool.
Very dramatic.
But wrong.

Because sometimes losing the old version is not doom.
It is freedom.

No stale identity to protect.
No old audience to keep happy.
No pressure to keep performing as the version of you that built the first thing.

Just data.
Movement.
Rebuild.

So week one?

I would post daily.
I would repeat the hooks that hit.
I would build a tiny freebie before it was ready and let it be a little embarrassing.
Mine have been ugly before too. Still worked.

Because followers with no list is just noise with good lighting.

I would rather have 73 people on an email list who actually care than a pile of views and no way to catch them.

And yes, I would manually DM the link if I had to.
Like it is 2016.
Like I have bills.
Like I am not above doing what works before it looks impressive.

I do not need a head start.

I need a plan.
And I would make one fast.

#socialmedia #contentcreation #emailmarketing #onlinebusiness #marketing
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