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Rachel Pedersen

Rachel Pedersen

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HOW TO BE A FREELANCER

By Rachel Pedersen

Are you a working parent (or stay at home parent) who is interested in starting your own side gig that could become a full-time business? Then don’t wait any longer and take the first steps towards financial freedom by becoming a freelancer! 

In this blog post, I’ll teach you how to be a freelancer – including the first couple of steps and what you need to have. We’ll discuss what it takes to become one, how much money can be made and some other things that are important for success. Let’s get started! 

What is a Freelancer?

A freelancer is someone who works for themselves, a person that can take on any job they want. A freelance worker does not have one employer and instead has many different employers throughout their career.

This means they can choose their own hours and projects to complete in different fields which may include web design or writing.

Freelance workers often enjoy the freedom that comes with working independently but there is also a downside like not having benefits such as healthcare coverage or paid time off that come from being employed by someone else.

A freelancer is an independent contractor with no fixed employment contract or remuneration schedule; the work doesn’t run out when you finish projects or clients either because there are always more jobs and more clients that need to be done!

How to be a Freelancer : Choose your skillset/specialty

Freelancing is a booming industry, largely because of the skillsets freelancers can have. 

The first step before you go freelance is choosing your desired skill set – this will determine what type of work you’ll be doing for companies that need talent in those specific fields. 

Here are some examples of specialties/skillsets that freelancers can tap into:

  • Virtual assisting
  • Social Media Management
  • Graphic Design
  • Copywriting
  • Outbound Engagement 

We also put together 67 amazing job titles in total that you can do from home as a Freelancer and/or parent:

Here are 67 ways to work from home!

Decide what services you’re going to offer

The best way to stand out in the crowd is by being clear on what you offer. One of the most important things a company can do before hiring new employees or signing an agreement with another business, is to take some time and get really familiar with all that they have going for them from their service offerings down below. It’s worth taking this step because when people are deciding where to spend their money, it will be much easier for your customers if they know exactly who you are and why you’re there!

We put together a free pricing guide to help you with your pricing as a social media manager, you can grab it now:

FREE Social Media Manager Pricing Guide!

Get clear on who your ideal client is

Who is your ideal client? This question gets at the heart of what you want to do with your business. If you are a funnel builder, for example, then this answer will be different than if you were a graphic designer or social media manager. 

I like to get clear on the type/size of businesses I want to serve. I also know that I like to work with people who care more about their mission than making money.

Figure out what’s most important to you as you pick what kind of clients you want to work with.

Feel free to start freelancing as a side gig before you go full time

Many people believe that you should start freelancing only after quitting your day job. You could be creating a false sense of security by waiting until the last moment to take on any risks, or there may not be time at all for managing two careers simultaneously. Don’t let this advice stop you from taking control and figuring out how well freelance work would suit your lifestyle before it’s too late!

Determine your pricing

A freelancing career often starts with pricing your work. What are you worth as a professional? 

To figure this out, consider the following: 

1) How much time will it take to complete the project; 

2) Your level of expertise and experience in that field; or 3) The complexity of what is being requested for completion. For example, if someone wants you to create 200 flyers within 2 days then they may not be willing to offer more than $50 per flyer because their expectations exceed anything else possible under those circumstances in such short notice–unless there’s some other factor (such as personal connection). 

I do not recommend pricing yourself hourly. I recommend checking out our free pricing guide for social media managers to get an idea of where to start.

Start prospecting for clients

Prospecting means to search for – or look intensely for. Prospecting for clients means that you’re searching with intensity and intention to find clients you can work with.

If you’re in business, this is a must-have skill. It can be difficult to find enough clients for your company if all of the work isn’t coming from referrals or word of mouth status updates on Facebook and Twitter. Start with social media events like happy hours, networking meetups, trade shows related to your industry’s niche (if applicable). Don’t forget about LinkedIn – it has tons of people looking for companies exactly like yours!

We teach a free challenge on prospecting called 10 Days to $1k. It’s available for free inside of Social Media United :

Join SMU Now FREE!

To grow as a freelancer, you need to continually uplevel your skillset

You can make money freelancing, but it takes more than a little know-how to go from ordinary success stories to the top of your profession.

Freelancers are in charge of their own destiny and reap all rewards if they do well enough for themselves. If you’re looking for some new tips on how find work or hone skills so that you have an edge over other competitors out there, this article is going explore both beginner’s advice as well as more advanced ways to uplevel yourself:

  • Find a mentor that you trust (I personally hire mentors when they have a track record of success)
  • Invest time and/or money into trainings (both free and paid)
  • Try new things with clients to test and learn in a hands on manner. 
  • Surround yourself with other successful freelancers who are looking to grow!

I hope you found this blog post helpful and that it inspires you to take the first steps towards becoming a freelancer. If so, join our free program Social Media United where we’ll teach you how to be successful in your freelancing journey! We want all of us at SMU to succeed together 🙂

Join SMU Now FREE!

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author

My dear clients, students, and friends. They say My dear clients, students, and friends. 

They say the average person knows 300 people by name. 

I swear I might know 13,000 of you by name, story, and personal relationship. 

We’ve all grown together from across the globe amidst wars and worldwide strife as a community obsessed with learning how to bring GOOD through marketing. 

We’ve learned…
grieved…
thrived...
cried... 
laughed... 
pulled all nighters of strategy and stories…

And so much more ❤️

It has been a wild, beautiful, and brilliant past 12 years serving you with marketing value and teachings, helping you achieve your goals, and hopefully inspiring you to pursue happiness and fulfillment. 

In the pursuit of happiness and fulfillment (amongst other reasons), I am closing down my businesses and retiring from being “Rachel Pedersen”. 

My heart has been craving time, space, and privacy… Long-term. Especially as I don’t know how my personal life will play out. 

So much of me has been healing THROUGH this - and I have perfect clarity on what I want. 

I’m ready to live a life NOT being a public figure on social media. 

I’m ready to be a #2 marketing lead in someone else’s vision and company.

I’m ready for simple and happy for me and the kids… Focusing more on their time in the spotlight as they become incredible humans. 

And today is the day 🫶

I will still write books (and share them) and occasionally pop in to share a new insight or value (plus we’ll do one final retirement sale - none of these programs will be sold again). 

I am better because of the beauty from each of you. I am better because I have known you. 

You have truly all made EVERY day an adventure. I am so grateful for each one of you.

Thank you for being you - please only change for the better of your lives and development ❤️‍🩹

Love you. Signing off, officially ✌️
Rachel
Dolly Parton once said in an interview that she wr Dolly Parton once said in an interview that she wrote Jolene and I Will Always Love You on the same day. ✨

I have thought about that contrast more than I care to admit. It says a lot about who she was and how she lived.

Because those two songs are opposites… and they both are her reclaiming her beautiful power (in different ways). 

She wrote one of them from the top. 

Leaving Porter Wagoner’s show. Walking away from the man who put her on television. Choosing to say goodbye kindly when she did not have to be kind about it at all.

She wrote the other one from the floor. No power. No plan. A woman asking another woman for mercy about her own husband.

Same day. All the power in one hand and none of it in the other.

But my favorite thing is that she didn’t just write them…

She released both. 🎀

She could have kept the vulnerable, scary one in a drawer. Nobody would have known. 

She put it out anyway, and it became one of the most covered songs anybody has ever written.

That is how she lived the whole sixty years. 

Heart on her sleeve. Song on her lips. 

Never a version of herself she was too proud to let us see.

My people hide the ugly parts and messy bits away. 

She didn’t. 🤍

So much love,
Rachel

#DollyParton #DollyForever #WomenInBusiness
Rest in Peace Dolly. You truly made the world a mo Rest in Peace Dolly. You truly made the world a more beautiful place. 

She meant so much to so many of us. And man, she practiced what she preached ❤️🫶

I don’t have words to express how impactful her words, songs, and outlook on life have been for me over my life. 

So I’ll allow your own words to reflect back to us the impact of your life. 

#dollyparton #iwillalwaysloveyou #jolene
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
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