Real estate auctioneers are known for wearing huge cowboy hats, pitching a tent on Saturday mornings, putting out 100’s lawn chairs, then selling grandma’s house and contents while feeding the crowd a hot dog.
As an online only real estate auctioneer, I don’t have to use that old, tired pony show so many auctioneers across the country use every weekend. Late in 2015, the Internet changed my whole perspective on how I should be attracting new leads. So, how do I bring in the big clients and make more per auction than the other 3,500 auctioneers in Tennessee?
1- Webinars. Raise your hand if you have ever attended someone else’s webinar? Are you hosting them yourself? You have a story. You have a sales pitch. You possess the guts to stand up in front of multiple clients at a time and pitch your services. Do it!! I virtually mold potential sellers via weekly webinars. I give away tons of free information so that people are comfortable with me. It’s much more effective than one hundred cold calls.
2- E-mail lists. “Houston, we have landed.” I have signed up for too many “free eBook” lists than I care to admit. Then I am bombarded with slimy sales pitches for the next two weeks. And I eventually buy many of the products because I see the value. Wake up! You have products too! Other people are offering the same thing you have but without your pizzazz. Therefore, they are getting YOUR money. Figure out how to start, grow, and keep an e-mail list. It’s the golden ticket. Many of my real estate auctions come to me after months of introductions. It is not a one-and-done type of advertisement. I build a trust factor through e-mail lists. Persistence is the name of the game if you really want to land the big sale and stay connected to your core audience.
3- eBooks. If you find yourself repeating the same story, experience, or goal over and over again, write an eBook about the experience! People are coming to you for a specific reason. Give the people what they want in mass quantities. Sell it. Give it away for free. Use it to build your e-mail list. It is not a silly idea. People want to know what goes on inside your brain that makes you successful. Write the eBook. Save it as a .pdf. Upload it to your website. Offer it on your social media sites. BOOM. Clients have another attachment to you.
You have a unique perspective to offer the world. Offer it in as many ways as possible.
As always, happy investing! Keep going!
Whitney Nicely is a real estate auctioneer currently seeking million dollar + lake houses, horse farms, timber land and vacant warehouses. Browse current auctions on Acre.Bid. As a real estate investor, Whitney has turned a $1,500 piece of land into a $250 monthly return.
Find out more WhitneyNicely.com.
Whitney loves a lazy day on Norris lake and eating ice cream sandwiches. She is a self professed weirdo and real estate nerd. Follow @WhitneyBuysHouses on Instagram for daily real estate humor and horror stories.