Do you ever find yourself wondering what to offer your audience as a free lead magnet to encourage them to sign up for your email list?
Perhaps you’ve spent hours pouring over a PDF you never finished or tried to set up a complex webinar funnel.
Whatever you’ve been trying, I’m here to show you an easy and fun way to attract your ideal audience and grow your email subscriber database.
Namely – Conversion-Focused Quizzes.
Did you know that the average quiz has a 31.6% lead capture rate, and you can expect open rates as high as 150% when you capture email leads through quizzes, according to Inc.
Pretty lofty numbers!
Don’t get me wrong; the traditional methods of building an email list still work. If you’re currently giving away an eBook or a 7-day email course for free in exchange for a person’s email address, and you’re getting sign-ups, then carry on!
But why not add quizzes as part of your lead generation strategy.
High-converting quizzes can deliver excellent results. Quizzes are fun and exciting, but they’re also powerful when engaging audiences and capturing leads.
Why Quizzes Are Such A Great Way To Build An Email List
As we all know, quizzes are engaging and interactive, but also, a well-designed quiz will give you lots of insights about your subscribers, helping you overall with your content strategy. Double whammy!
Add to that, the two-way nature of a quiz drives dramatic engagement with prospects at a whole new level.
Let’s run through the five main reasons why you should start using quizzes to build and grow your email lists:
1). Quizzes add personalization to your marketing:
According to research by Instapage, 74% of customers feel frustrated when website content isn’t personalized.
You’ll have the most impact when you personalize campaigns to help consumers get a better deal, save time, provide the information they’ve never had before, or make the buying process easier.
The best way to eliminate this frustration is to leverage quizzes to add personalization to your website, content, and email campaigns.
Personalization adds a layer of self-assessment to your marketing. It gives prospects the chance to learn something new about themselves and further engage with your brand.
2). Quizzes are easy to share:
Sharing is giving!
Across the web, we’re encouraged to share information, links, data, content, etc. And quizzes fill this gap by making it easier for online users to share what they love.
A study by Buzzsumo revealed that the average quiz gets shared 1,900 times.
What does this mean? It means you can multiply your efforts and get a ton of email subscribers.
Imagine you run a Facebook ad for your quiz that reaches 1,000 people. There’s a high potential that some of this select group will share your quiz with their friends and fans, organically increasing your ad’s reach.
Due to an online quiz’s fun nature, people are quick to respond and share, meaning a simple quiz has the potential to go viral.
If you know how to reverse-engineer this virality to grow your email list, you can quickly put your business on the map.
3). Quizzes help you qualify leads:
The quality of your leads matter. You want to make sure that people signing up to your email list are interested in your niche and are looking for a solution to a problem or have their needs met by your brand somehow.
For example, if you’re a finance company, running a contest to win AirPods would be a waste of your time. A list of random emails will not improve your sales or revenue.
Provided your quiz is specific to your brand, then leads generated through quizzes are qualified. These are people who have shown interest in your content/quiz.
For example, this Trade Coffee quiz titled “How do you like your coffee to taste?” will help the company recommend the right coffee based on the quiz-takers’ responses.
When these qualified users share your quiz with family & friends on their social media profiles, you’ll amplify your reach and connect with other interested users. What a great way to multiply your list-building efforts!
4). Quizzes are focused and relevant:
Brands love using quizzes because they are focused and relevant to their audience’s particular needs or experiences. Many marketing tests are static and take time to deliver meaningful data.
Quizzes, on the other hand, are dynamic and designed for capturing customer preferences. The Airbnb Trip Matcher is an excellent example of a focused quiz that’s relevant to travelers only.
“It helps the company to understand travel personality and easily match travelers with a destination.”
Interestingly, when you create a quiz using Interact, for example, it can adapt and respond in real-time to what the user wants — it does this by filtering individual responses and adjusting accordingly.
Your quiz is then both relevant to the respondent while also collecting valuable and real-time data at the same time.
5). Quizzes offer the option of segmentation:
When creating quizzes, you can add an email option that makes it easy to segment your audience based on your quiz’s output.
For example, suppose your quiz is about pregnancy challenges and concerns. In that case, you can create different email marketing funnels to share doctor’s advice and recommend valuable resources based on the quiz results from individual respondents.
With quizzes, your business can gather meaningful information to appeal to individuals based on their specific needs. Quizzes eliminate a “one-size-fits-all” approach to traditional marketing.
5 Steps For Creating Awesome Quizzes
Now we know how powerful a quiz can be for your marketing efforts, let’s walk through how to create yours today!
Regardless of your industry or business model, here are the critical steps to creating high-converting quizzes (with examples) which will grow your email list in no time at all;
Step #1. Choose a Topic Your Audience Resonates With
The most shareable quizzes are light-hearted, fun, and easy to take. These are often quite broad, as most people can relate; however, you must create a quiz that’s relevant to your business.
You need to tap into your creativity to develop a topic that’s fun for people to share, but that also answers some of their most pressing questions about your brand, product, or service.
Dr. Tami created the Hormone Wellness Quiz. She simply asks a few questions and shares results on how quiz-takers can improve their overall health by balancing hormones. This quiz generated 34,657 leads through personalized recommendations.
If your business sells Project Management solutions, however, a pop culture quiz on your favorite TV show will likely be irrelevant and a bit odd.
Also, if your topic is too technical, the chances are you won’t get a high uptake.
Fit Father Project created a fun quiz titled “Are You A Fit Father?” It’s a diagnostic quiz that helped fathers identify their #1 health challenge. This quiz generated 15,000 leads and increased their monthly revenue by 900%.
If you run an insurance business or an accounting firm, you might be scratching your head right now, but think creatively, look at other quiz examples online and get your thinking cap on!
Hot Tip: For inspiration, see other quizzes on Facebook by searching #quiz in the search bar, or add your industry name to see quizzes specific to your niche, such as #insurancequiz;
Step #2. Design Helpful Quiz Results
You may think that questions come before results, but it’s best to start with the end in mind and work backward.
What results would your audience like to achieve? How do they tie in with your content, products, or services, and how best can you serve them?
What’s your objective running this quiz?
Is it to get people onto a newsletter, send them to a product page, find out more about their challenges, wants, and needs?
Determining the outcome first makes it far easier to craft the quiz from beginning to end.
For example, Primally Pure Skincare created a “deodorant quiz,” which sends people to a sales page at the end of their quiz, highlighting the best deodorant for you based on your quiz answers.
You have the option to shop the deodorant they recommend or keep scrolling to view the rest of their line of natural deodorants.
They have crafted the quiz in such a way that their deodorant product page makes total sense.
And by the way, it’s true! I am a relaxation junkie, and I do like all things simple and pure, so thanks for that Primally Pure!
Start with knowing where you want your customers to end up and what action you want them to take and work backward to craft your quiz questions.
Step #3. Ask The Right Questions
Your questions can be a goldmine of information about your customers.
In this quiz by Jeff Bullas, he’s gleaning lots of useful facts about his audience.
Which social media channel his audience frequents
How his audience best consumes information
How and where his audience is spending their time
Image Sources: Interact
When creating your quiz, it’s essential to ask questions that provide insights about your audience and are fun and relatable.
Your goal is to engage your audience while doing some subtle market research.
- What do you want to know about your target market?
- What information will help you to develop better products and services?
- What information will help you to craft more useful and relevant content?
Make a list of questions that gently lead your audience to the answers you want to provide based on your brand, products, and services.
Step #4. Design Your Quiz
With your quiz questions at the ready, it’s time to design your quiz.
How you go about this will depend mainly on the software you choose.
Here are some examples of the best quiz software I found (based on the usefulness of features)
Interact is an easy-to-use quiz maker. It’s my favorite as it’s just so easy to use.
It comes with plenty of pre-made templates, and you can easily integrate other marketing tools like your email provider.
You can have a quiz set up in minutes, and in the section below, I’m going to walk you through exactly how to use this platform to create your quiz.
LeadQuizzes is an online quiz maker designed for marketers. You get all the tools you need to capture qualified leads and get deep insights into your audience. You can choose a template from the library, customize, and launch your quiz.
iii). SurveyMonkey Quiz Maker
SurveyMonkey is most popularly known for its survey tools, but the SurveyMonkey Quiz Maker is another complementary tool that helps businesses create quizzes and get answers quickly. It comes with automatic scoring functionality, which allows you to qualify your quiz-takers and leads.
Other online quiz tools include;
To provide variety and create an enjoyable and engaging journey, be sure to include different image choices such as GIFs and Emojis and use a mix of question types to add flexibility and richness to your quiz.
Step #5. Connect Your Email Software and Create Your Follow Up Sequence
It won’t matter which quiz software you choose; they’ll all integrate with your email software either directly or via a Zapier connection.
Be sure to create a segment in your email platform for your quiz takers and a corresponding email campaign.
As I mentioned close to the beginning of this post, quizzes are a great way to personalize a customer’s experience with your brand. You’ll want to follow this up with your ongoing communication.
It might be as simple as sending out a specific email with their results and links to more relevant information. You may choose to do a more complex follow-up sequence guiding them to products and services that make sense to the answers they provided.
The choice is yours, and the world is your oyster with this. You can be as straightforward or as creative as you choose.
Step #6. Promote Your Quiz!
Now you have a beautifully crafted quiz; you’ll want to make sure the world knows about it.
Social media is your one-stop-shop for amplifying the reach of your marketing quiz.
Post on Facebook, share on Instagram, add to LinkedIn, create stories, and run some ads if you have the budget.
What you’re hoping to achieve is to tap into the viral and shareable nature of social media.
But don’t just share your quizzes and lead magnets to your Instagram followers and Facebook friends. Add to your website, link to it from your blog content, create an email signature. Think of every platform you publish content to and ensure you include a link to your quiz.
Remember that your quiz result is what will motivate quiz-takers to share. In general, people are more willing to share information that makes them happy and confident.
We all want to present the best version of ourselves when engaging with others on social media.
So if you create insanely valuable quizzes that delve into and identify personality traits and ideally make people feel good, you’ll inspire your audience to share with their social media followers and ignite the viral fire.
How to Set up A Quiz Using the Interact Quiz Maker
Are you ready to create your first quiz? Perhaps you want to switch to a better quiz maker. Here’s how to set up a quiz using Interact.com.
Step #1: Visit Tryinteract.com and click on the “Make Your Own Quiz For Free” button:
Fill out the signup form with your name, email address, etc. You know the drill.
Note: After filling out the form, you’ll be required to log in to your email account and confirm your registration. That’s all you need to log in.
Step #2: Choose a template from the premade collections. Or click on any category you want in the left panel to display another set of templates.
In this case, I chose the first quiz template:
Step #3: Customize your quiz template. Simply click any text area to add your preferred copy easily. Change text and background color, even font face. Click on the image to change it. It’s that simple.
To choose a different quiz type, just click the tab at the left-bottom corner.
After changing your text, images, colors, and design layouts, you can either “Save & Exit” or “Publish” your quiz. The first option assumes you’re not ready to launch the quiz yet. The second option is when everything is all set.
Step #4: Be sure to integrate with your email provider to collect leads.
And you’re all set! Even if you go ahead and publish the quiz, you’ll still be able to come back and make any edits. You’re in total control when using Interact.
While most businesses struggle to grow their email lists, you’ll be way ahead of the curve if you use quizzes to engage your audience.
As you can see from this article, there are many different types of quizzes you can create. You may decide on an educational quiz, informational, inspirational, or simply a fun way to engage your audience.
You may even decide to tie quizzes to current events such as movie premieres, world news, holidays, and pop culture.
Make sure you understand your audience before creating a quiz.
Identify what they’re interested in, their fears, their questions, and then use these insights to create irresistible quizzes that both add massive value and build a highly targeted email list.
Jo Barnes is the founder of Your Lifestyle Business, a blog & brand dedicated to empowering solopreneurs to build a business they can run from anywhere in the world. As a globe-trotting lifestyle entrepreneur, Jo has explored 30+ countries in the last ten years while building 6 & 7 figure online businesses and is currently locked down in Thailand. 😎🏝