What are lead magnets and how can they help grow my business?
Lead magnets – a phrase you’ve probably heard but a phrase you might not understand completely.
So let’s start with the basics: What is a lead magnet? Why do I need one? Where do I even start?
I recently told a close friend I wanted to quit my corporate job and take a stab at having my own business, my own clients and more importantly, become my own boss. When we started talking about the process of becoming my own boss we got on the topic of lead magnets, which led to her bombarding me with all of these questions while simultaneously telling me I’m crazy for venturing out into the unknown. (But that’s a story for another time..)
While I still haven’t quit the corporate world, I have taken steps to educate myself and learn what it takes to run my own business, have my own clients and be my own boss. One of the first things I focused on was growing my email list and using LEAD MAGNETS to do that.
So let’s dive in….
If you ask any marketing person what it takes to succeed in such a competitive and fast-paced industry, they’ll tell you that you need to continually grow your client list and to do this you need lead magnets.
Lead magnets are incentives that marketers offer to potential clients in exchange for their email address. People aren’t just going to give out their email address for free, not unless you’re a household name or top-tier publication. It just won’t happen.
So you have to offer them something in exchange, especially because people LOVE free stuff.
People love free stuff that will immediately help them.
It could be a PDF checklist that they can fill out, a discount code or free trial of a service you frequently use, a free guide on how to do something specific or even a video tutorial that walks you through a specific topic. It can be almost anything as long as it is valuable.
You want your lead magnet to attract your ideal customer because the end goal after acquiring the lead is to make them an offer to join your business and ascend them up the value ladder. It sounds simple and it can be!
Once you have what you want your lead magnet to be, you then have to create it and to do this you have a few options: you can use Google docs and type or use the voice to text app on your phone.
Using voice to text can generate around 130 words per minute and creating between 100-1000 words can take less than 10 minutes. If you aren’t comfortable doing voice-to-text then typing works too.
Next steps are typing out what you want your headlines for your lead magnets to be. You can take a look at other examples that marketers have used and “hack” them to create your own using your notes. Then write a paragraph or a few bullet points for each headline you create.
The most important thing to remember in this whole process is that most people like reading words on a lead magnet. They don’t want complicated charts or graphs.
They want to read and be able to easily digest the information you’re providing.
Make your lead magnet specific, useful and easy to follow. Straight away you need to be clear on what the magnet is and how the client can use it. Otherwise they’ll be immediately lost and lose interest.
Creating lead magnets is a lengthy process but once you have it down you’ll love doing it! Just remember, at the end of the day more leads = more clients = more $$$.
They’re important and they are worth learning. So, if you want to learn more about building your list, check out the List Building Party: https://www.listbuildingparty.com/join-now
