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Rachel Pedersen

Rachel Pedersen

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How to Crush it With Facebook Ads and Funnels

By Rachel Pedersen

Do you run ads for your business? Do you have a funnels system set up? If you answered no to one or both of those questions, then you’re definitely going to want to keep reading.

While growing a business social media presence organically has its rewards. There comes a time where you need to speed up the progress to drive more traffic to your business, get more leads and sell more products or services. I mean, who doesn’t want to earn more money faster? That’s where funnels and Facebook ads come in to play.

With Facebook ads, you will start attracting more clients that are interested in your business, your services and your brand.

Now, I know that some of you may not be familiar with both. I was in your shoes once, but after I discovered the results funnels and Facebook ads generate. It was a real game charger to my business! I now suggest it to all my clients.

When leads aren’t coming in as fast as you want them to for your business or your clients business. I highly advise presenting the opportunity of profiting more with click funnels and Facebook ads. 

Here are some reasons why you need to learn about click funnels, Facebook ads and why you should be using them. Let’s upscale your business!

When creating an ad for your business or a client’s business the presentation, content and call of action is what’s going to motivate the viewers to find out more about your product, your business and want to buy from you. 

One of my favorite things to ask is if they know their numbers that they are reaching. Facebook ads add traffic and speed up the process to grab data. For me, this is the fun part. Explaining to a client how it all comes out to play and how ads can offer more ways to profit. 

Who else felt like they had to carry the weight of their client’s success? I’m raising my hand right there with you. We’ve all been there!

I want to remind you that it is not your job to make sure their business is successful. It is only your job to provide assistance and service to the business. As well as help them upscale their products. 

Ask your clients if they need support or help with setting up a funnel. If not, find out if they have a funnel traffic that has been converting. Figure out what tools will work best for them to profit with the current funnel they are using and see if it’s converting as much as they would like it to. 

Once you have figured out all those steps. Take them through the Facebook calendar and explain to them how it all works out. Now, estimate the amount of money they could be making.

If they are skeptical about creating Facebook ads, remind them that you are already creating organic traffic for them. Then, let them know how much more traffic and sales it will bring them. That way, they will realize to trust you to provide leads through ads. 

Reassure them what they could do with funnels and how it will drive extra traffic to it with ads.

Now it’s time for you to build a visual for them explaining how they will upscale with funnels. Showing that building a funnel and running Facebook ads will make them more money down the road and more people will see their posts.

Show them how the value ladder works!

Now that we’ve gone through that. I want you to try to not sell them or add it to their business but make them realize the growth it will give them. Making them realize that they need to invest into it for their business.

When you are ready to start creating an ad. You should start with leads and reach people to click on the ad. If you can get people to click on it and get them to opt-in, then you should be able to get them to purchase. 

Let’s start scaling your business and your clients business with funnels and Facebook ads! 
If you want to learn more about Facebook Ads, check out my free resource – The Facebook Ad Bundle: https://rachelpedersen.clickfunnels.com/ad-bundle

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

Was I dramatic? yes. Am I going to backpedal now? Was I dramatic? yes. Am I going to backpedal now? absolutely not.

(this is in my personal life not business hahahaha only laughing because it's a point of awareness now)
when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
Before I had kids, I had a lot of very confident p Before I had kids, I had a lot of very confident parenting theories. 😂

You know the kind.

My kids will never eat processed food.
They’ll always sleep on schedule.
They’ll always behave in public.
I’ll always be calm, patient, and prepared.

And then… I actually had kids.

And what I realized pretty quickly is that parenting isn’t about perfectly executing a set of ideals. It’s about learning the actual humans in front of you.

Some days we eat really well.
Some days dinner is whatever gets everyone fed and back to peaceful again.
Some days routines work beautifully.
Some days everyone is tired and we give each other a little grace.

My goal now isn’t perfection.

My goal is balance.

To love my kids well. ❤️
To understand who they are.
To equip them with what they need to grow into strong, kind, capable humans.

That means teaching them.
Listening to them.
Protecting them.
And sometimes letting the standards breathe a little when life calls for it.

Turns out the most important part of parenting wasn’t the rules I imagined beforehand.

It was the relationship.

And that part matters a whole lot more than perfect everyhing.

#momlife #parentingjourney #raisingkids #motherhoodmoments #parentingrealities
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