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Rachel Pedersen

Rachel Pedersen

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How to Edit a TikTok Video in 2020

By Rachel Pedersen

I’m going to show you how to edit a TikTok from A to Z without expensive software, without hiring video editors, without anything that makes the process complicated.

Let’s keep this simple.

I have 220,000 followers on TikTok, which does not make me TikTok famous, but rather it makes me a qualified teacher to show you some of the simplest hacks I’ve learned for growing and editing my TikToks.

Now one thing that’s really important to know is that I have a pretty busy life. I have three kids, I have a husband, and we run two busy businesses. I bet you’re not that different – I bet your life is pretty busy, too!

So to be totally honest with you, creating a ton of super produced TikTok videos is not a priority to me. You may be feeling the same way.

I want to make it happen fast. I want to be simple, I want it to be cost effective. I don’t want to use it too much time for my team.

So we’re going to show you the exact ways that we edit our TikToks inside of the app.

That’s going to make it very, very easy for you.

Here’s one of the most baffling things (unless you are trying to become a producer, an editor, a videographer) – the videos that seem to perform the best are the ones that are edited in the app.

Very simply, it doesn’t feel like it’s overdone or too polished. And that fits the landscape of TikTok.

The very first thing I’m going to do is hit the plus sign at the very bottom middle of the screen (like I’m about to create a TikTok video).

Then from there, I have the ability to record.

A couple of important notes about the sound that you’re going to use.

I generally like to use the sounds from within the app. You can find those by clicking sounds. And then you can of course, scroll through until you find the right fit.

When you’re recording a TikTok, you can either use the timer (it’s the little stopwatch icon on the recording home screen) and that’s one way to get great transitions.

So for example, I may hit that button and then drag the red line it so that after four seconds, it cuts off and I can do a hands free video transition. Then I can do that again (as many times as I want) to create multi-transition videos.

That’s how you can create the transition videos, which can be used for beauty transformations, before and afters, and more.

Otherwise, if you want, you can actually record by either tapping the button at the very bottom and just letting it record until you hit stop or until it runs out of time or you can hold down the button to record each portion for little segments.

Do it again, hold down, let go.

So there’s a bunch of different ways that you can actually record to make the editing process easier.

Now, in order to choose the right sound, like I said, I like to start with choosing the sound and just remember that you can line up the three second timer with where you want the sounds to cut off.

So if you want to have a transition right as the beat drops, you’re going to want to do exactly what I did but with a sound and it’s going to show you kind of where in the sound you can drag that red line to make it cut off at.

Okay, so one thing I want to share and this is huge, a lot of people don’t realize this is that the best effects for editing inside of TikTok are found within the effects in preproduction.

To get these, before you click record, click effects.

There are some that are kind of silly and new and trending. But I personally find there’s some that I personally prefer like the green screen.

This is awesome because you can select photos from your photo album in that effect and then record little segments with these and once again, every single time that you end a recording segment, you can switch to a different photo or a different effect.

So we might record for a couple seconds. And then now I could switch to a different photo, or I could switch to my video with the video green screen.

Once you’ve finished, hit next and you’ll be able to review your video thus far.

So you can switch up the effects that you use in pre production.

I really like the shake effect because this is a fun one to do whenever you’re showing that you’re panicking or that things are falling apart.

I also really like the face zoom. And of course, it zooms out and away from your face once your face is covered up.

The best way to know which effects you want to use comes down to some trial and error.

You’re also can add the beauty filter if you want – it smooths out all your skin – but it can look a little fake, but it’s really nice for days where you don’t feel like doing your makeup or you can add filters that adds more color.

Now let’s pretend we’re done with this video. So we’re going to go ahead and hit the red checkmark.

So there’s a couple different things we can do here.

But just remember, like I said, the best editing comes from the pre production, editing with effects.

Now once again, you can add a filter after the factor you can add voice effects, which is kind of fun.

And most of the videos I’ve done voice effects have done really well.

I’m also going to show you how in editing to add multiple text and Hearing and disappearing text. Now remember, after you record a video, you can create text.

You can create the text in video review, and add a bolded factor, so that stands out in the background with whatever color it is you want to use.

You can choose which type face you want to use whether you want center aligned, right aligned, left aligned.

So let’s just pretend we have two different pieces of text we want to use, so multiple text that disappears. Okay, so let’s pretend we wanted this one to appear partway. Select the text and click “set duration”.

Then you’ll be brought to a screen with a red line that indicates the duration the text will last for. Drag the edges of the red bar to where in the video you want the text to appear. And drag the end of the red bar to where you want the text to disappear.

And you can do as many as you want just the minimum time is one second for each piece of text.

You can also add stickers, you can add in some effects after the case, you can add in background music if you want and what’s nice is you can add those sounds and then turn your original audio down or up and then turn the volume of the music down or up.

So it could be like some light background music.

These are really fun. There are light visual effects, transitions, split time… I really recommend playing around with these and just seeing which ones you really like.

You can add the postproduction effects to the video and these all give a different feel to the overall video. But these are different than the preproduction editing effects. These are the post production editing effects. So they don’t do as much with the augmented reality or the VR feel.

So I recommend trying these out of course, then once you’re finished and happy, you can hit save, and you can hit next, add in your caption, add in your hashtags, add in the whichever cover photo it is that you want from the video.

Then simply hit POST or DRAFTS (if you want to save the video to upload later.

And that is how you edit a video. Now I have a couple more resources for you that will be super helpful.

If you want to see a visual representation of this blog, here’s the video to check it out: https://youtu.be/vI7SBGxln3g

???? Join my FREE TikTok training community: www.tiktokgrowthhacks.com
???? Learn more about TikTok with this free resource: https://www.tiktokstarterpack.com/free
???? Follow me on TikTok: https://vm.tiktok.com/XkDhUL/

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Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
If I lost it all tomorrow no followers, no list, n If I lost it all tomorrow
no followers, no list, no proof, no cute little receipts to point at

I would not waste a week trying to look established.

That is where people lose so much time.

They try to look polished first.
Professional first.
Credible first.

And meanwhile nobody knows they exist.

No thank you.

If I had to rebuild, I would get visible immediately.

Short form video.
Raw.
Hook first.
Saying something real.
Not waiting until the lighting is flattering and the brand voice is having a good hair day.

Because the invisible stage is not the stage to over-style.

It is the prove it stage.
The rocky montage stage.
The “say something useful before your fear talks you out of it” stage.

And yes, the panic would absolutely try to jump in.

It would say:
you’re behind
you’re doomed
you had your shot

Cool.
Very dramatic.
But wrong.

Because sometimes losing the old version is not doom.
It is freedom.

No stale identity to protect.
No old audience to keep happy.
No pressure to keep performing as the version of you that built the first thing.

Just data.
Movement.
Rebuild.

So week one?

I would post daily.
I would repeat the hooks that hit.
I would build a tiny freebie before it was ready and let it be a little embarrassing.
Mine have been ugly before too. Still worked.

Because followers with no list is just noise with good lighting.

I would rather have 73 people on an email list who actually care than a pile of views and no way to catch them.

And yes, I would manually DM the link if I had to.
Like it is 2016.
Like I have bills.
Like I am not above doing what works before it looks impressive.

I do not need a head start.

I need a plan.
And I would make one fast.

#socialmedia #contentcreation #emailmarketing #onlinebusiness #marketing
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