I’m taking you through the process of how to nurture your email list. Let’s get started.
Dates, dating and marriage
I’d love to talk about the sequence of dates, dating and marriage to explain the phases of nurturing your email list. There are usually 3 steps in nurturing a relationship and so it all starts off with a date. It’s usually when we ask someone we like, to go out with us and spend some time doing something fun together. The other hopefully accepts the date request, the date actually takes place where you get to know them a little, followed by more dates if it goes well. Maybe then leads to getting engaged later on and married. Of course that last step is the ultimate commitment.
The same steps apply to your email list. It starts off with you offering them your email address, the date, the next step is you sharing more about yourself over a few days which is the dating phase, we can call this the honeymoon phase where your emails are automated. The third step or marriage is when you’re sending emails out to them on a weekly or monthly basis, or if you’re at my level of commitment, it’s almost every day.
Dating your Email List
Once someone joins your email list, you really want to nurture them, and this is part of the dating phase. It’s important that you make sure that you have all the dating emails automated.
There are a few automation tools to choose from, Active Campaign is great for this and easy to use than Mailchimp, which is a little harder to set up. Also Aweber, Actionetics and Infusionsoft are good options.
You’ll set up the automated sequence. Once someone joins your email list, they are sent a series of 5 automated emails before they’re passed onto your email list.
Your 5 Nurturing Emails
These 5 automated emails are not there to indoctrinate them on what you’re selling, but rather to help them understand how things are going to work. Here are your 5 emails:
Email 1 is all about: Here’s who I am. It’ll be long form copy sharing more on who I am, here’s my background story which helps your date read more about you.
Email 2 is about: Here’s why it matters to you. You’ll try and create a connection to your date talking about your why a little bit.
Email 3 is all about: Here’s more of the backstory. Share things that went really really wrong, and about what went really right, and also a big lesson I learned.
Email 4 is about: Here’re the options. You then share what you see at their next option.
Email 5 is all about: Here’s the next step.
Taking action
This is of course a loose type of guideline, and a great way to get started. I usually write all of my email content in Google Doc first, and when that’s finished, I transfer them to my email automation tool. There’s actually a better formula! So if you want to take that further, there is a better formula which I will show you guys in the next video, exactly how you can do it.
You have some writing to do now, so go ahead and write your emails – there are 5 days worth of emails. Just plough in, I promise you that this will be the hardest day and then it gets easier. Tomorrow is the last day and then your email list is ready to rock and roll and begin to build. Dive on in.
