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Rachel Pedersen

Rachel Pedersen

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How to Use Content Hacking to Create Quality New Content That Performs

By Rachel Pedersen

How to quickly create new quality content!!

One of my favorite things to do is to flex my creative muscle and come up with new types of lead magnets and content. Creating your lead magnet and content can be time-consuming though. I’ve known some people who will spend as long as 9 months creating a lead magnet that might not even convert well. 

Can you imagine!? Spending all of that time on something, just to have it fall flat. 

I want you to avoid that. 

So I’m going to share with you how you can quickly create content and copy so you can get your new content done in 45 minutes or less!

Now can you imagine, getting new content done that is going to pull in new customers, in the time it takes one of your babies to nap? Just think of how much testing you would be able to do if you could put out even just 1 per day. Seven new ways to bring in clients every single week. 

That’s being smart with your time. 

Some people think the hardest part is coming up with the content you are going to use to create the lead magnets to help build your list. 

It’s not. There is a secret that I’ve been using, and I’m going to let you know exactly how I do it.

But first, there is really just one thing that you need to remember when it comes to making your content. 

You are not an inventor, you’re a marketer. Don’t invent, market!”

While this may sound a bit crazy, trust me when I say that it’s not. 

Unless you have a patent pending on some new service or product you need to break the mindset of having to create something totally new that hasn’t been said or done before. 

This goes back to being smart with your time. 

You could spend months just thinking and not actually doing anything. And that is the fastest way to get nowhere

You don’t need to reinvent the wheel. You need to be the best marketer of the wheel. 

The strategy here is what I like to call Content Hacking. 

While this may sound like it’s something cryptic and mysterious. Once I actually break down the process for you. You are going to realize how simple creating new content actually can be. 

It’s so important that we give some clarity to the term here because we always want to be ethical with what we do and how we build our business. 

This is modeling, NOT STEALING!

IMPORTANT NOTE:

While there may be some similarities in the content we want to make sure we don’t run into any issues with things like plagiarism. Do NOT copy content or any asset from another creator.

Here is my process for content hacking.

  1. Find a top ranking piece of content, lead magnet, video, or blog.
  2. Create notes on the general topic, structure, and why it worked.
  3. CLOSE the original piece of content.
  4. Write your own piece of content following your notes.
  5. Double check to make sure none of your content is accidentally plagiarized here: https://www.grammarly.com/plagiarism-checker

And then you’ve got incredibly powerful content inspired by content that’s already performing.

If you want to learn more about creating powerful content, check out this free resource: https://rachelpedersen.clickfunnels.com/optin-24707123

Related posts:

How a High School Dropout Built Her Dream Business

How I Grew an 8-Figure Business With Kids Crawling on My Laptop

How to Write Instagram CTAs That Actually Convert

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

Holy moly I can’t believe I’m doing this… I’m ta Holy moly I can’t believe I’m doing this… 

I’m taking a few people behind the scenes FULLY as I build the next chapter for my kids and I.

🤟 Every month I’ll be releasing a Wealth Report (starting with this week’s ’founding edition’). 

In each and every edition I will share: 

- what moves went right 
- what moves went wrong (and how I’m pivoting) 
- goals and strategies to build wealth 
- the progress of my wealth building journey (real numbers ☺️🤓) 

And it’s 100% free for the early members 🙌🤩

Who wants in while it’s free - comment ‘SHOW ME’ 🤗
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
There is just something about Women Helping Women. There is just something about Women Helping Women. 

The movement and the women. 1,000,000 female business owners united by a woman whose bravery and heart amaze me. @christinarowe1 ❤️ 

@kacibrownhq and I are pictured here as we laughed and poured our hearts out because of the community it brings together). 

And there is something so amazing about Kaci and how her community unites women and gives them skills!!! 

And how @rachelmillermarketing has changed the way people post and think about building things that last and make impact. 

How @mollymahoneyofficial inspires and brings out the awesome in each of us so we can perform at our best. 

How @keenyakelly is so REAL - you feel like you’ve known her your whole life… and then she teaches you everything she knows. 

@maria.wendt for absolutely being the kindest soul (thanks for our chats and giving life - I am always in your corner!!!) 🫶

And @milamarksonofficial for breaking (smashing) the ceilings I once thought were unbreakable. 

And @sheriotto @annelisesongwriter @angeladivinephoto you all know what the past year and a half have meant. I love you all so much, truly. 

Cheers to women who help women. Women who love others enough to tell the truth. Women who are struggling and need a reminder to try again. 

You ladies (and many more that I couldn’t possibly tag or this post would never end). 

Tag a woman whose leadership has impacted you. Let’s see the love and shoutouts these women deserve!!!

📷 IC: @alessandromichelazzi (thank you Christina for the photos!!! Your heart is incredible!)

#womenhelpingwomen #mywholeheart #wealthywomen #WomenWhoLead #femaleentrepreneurs
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