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Rachel Pedersen

Rachel Pedersen

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How to Use Content Hacking to Create Quality New Content That Performs

By Rachel Pedersen

How to quickly create new quality content!!

One of my favorite things to do is to flex my creative muscle and come up with new types of lead magnets and content. Creating your lead magnet and content can be time-consuming though. I’ve known some people who will spend as long as 9 months creating a lead magnet that might not even convert well. 

Can you imagine!? Spending all of that time on something, just to have it fall flat. 

I want you to avoid that. 

So I’m going to share with you how you can quickly create content and copy so you can get your new content done in 45 minutes or less!

Now can you imagine, getting new content done that is going to pull in new customers, in the time it takes one of your babies to nap? Just think of how much testing you would be able to do if you could put out even just 1 per day. Seven new ways to bring in clients every single week. 

That’s being smart with your time. 

Some people think the hardest part is coming up with the content you are going to use to create the lead magnets to help build your list. 

It’s not. There is a secret that I’ve been using, and I’m going to let you know exactly how I do it.

But first, there is really just one thing that you need to remember when it comes to making your content. 

You are not an inventor, you’re a marketer. Don’t invent, market!”

While this may sound a bit crazy, trust me when I say that it’s not. 

Unless you have a patent pending on some new service or product you need to break the mindset of having to create something totally new that hasn’t been said or done before. 

This goes back to being smart with your time. 

You could spend months just thinking and not actually doing anything. And that is the fastest way to get nowhere

You don’t need to reinvent the wheel. You need to be the best marketer of the wheel. 

The strategy here is what I like to call Content Hacking. 

While this may sound like it’s something cryptic and mysterious. Once I actually break down the process for you. You are going to realize how simple creating new content actually can be. 

It’s so important that we give some clarity to the term here because we always want to be ethical with what we do and how we build our business. 

This is modeling, NOT STEALING!

IMPORTANT NOTE:

While there may be some similarities in the content we want to make sure we don’t run into any issues with things like plagiarism. Do NOT copy content or any asset from another creator.

Here is my process for content hacking.

  1. Find a top ranking piece of content, lead magnet, video, or blog.
  2. Create notes on the general topic, structure, and why it worked.
  3. CLOSE the original piece of content.
  4. Write your own piece of content following your notes.
  5. Double check to make sure none of your content is accidentally plagiarized here: https://www.grammarly.com/plagiarism-checker

And then you’ve got incredibly powerful content inspired by content that’s already performing.

If you want to learn more about creating powerful content, check out this free resource: https://rachelpedersen.clickfunnels.com/optin-24707123

Related posts:

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Entrepreneurship's Emotional Rollercoaster: Self Care For Small Business Owners

How I Made $10K from One Instagram Reel: My Exact Strategy (Step by Step)

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
If I lost it all tomorrow no followers, no list, n If I lost it all tomorrow
no followers, no list, no proof, no cute little receipts to point at

I would not waste a week trying to look established.

That is where people lose so much time.

They try to look polished first.
Professional first.
Credible first.

And meanwhile nobody knows they exist.

No thank you.

If I had to rebuild, I would get visible immediately.

Short form video.
Raw.
Hook first.
Saying something real.
Not waiting until the lighting is flattering and the brand voice is having a good hair day.

Because the invisible stage is not the stage to over-style.

It is the prove it stage.
The rocky montage stage.
The “say something useful before your fear talks you out of it” stage.

And yes, the panic would absolutely try to jump in.

It would say:
you’re behind
you’re doomed
you had your shot

Cool.
Very dramatic.
But wrong.

Because sometimes losing the old version is not doom.
It is freedom.

No stale identity to protect.
No old audience to keep happy.
No pressure to keep performing as the version of you that built the first thing.

Just data.
Movement.
Rebuild.

So week one?

I would post daily.
I would repeat the hooks that hit.
I would build a tiny freebie before it was ready and let it be a little embarrassing.
Mine have been ugly before too. Still worked.

Because followers with no list is just noise with good lighting.

I would rather have 73 people on an email list who actually care than a pile of views and no way to catch them.

And yes, I would manually DM the link if I had to.
Like it is 2016.
Like I have bills.
Like I am not above doing what works before it looks impressive.

I do not need a head start.

I need a plan.
And I would make one fast.

#socialmedia #contentcreation #emailmarketing #onlinebusiness #marketing
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