One of my favorite things to do is to flex my creative muscle and come up with new types of lead magnets and content. Creating your lead magnet and content can be time-consuming though. I’ve known some people who will spend as long as 9 months creating a lead magnet that might not even convert well.
Can you imagine!? Spending all of that time on something, just to have it fall flat.
I want you to avoid that.
So I’m going to share with you how you can quickly create content and copy so you can get your new content done in 45 minutes or less!
Now can you imagine, getting new content done that is going to pull in new customers, in the time it takes one of your babies to nap? Just think of how much testing you would be able to do if you could put out even just 1 per day. Seven new ways to bring in clients every single week.
That’s being smart with your time.
Some people think the hardest part is coming up with the content you are going to use to create the lead magnets to help build your list.
It’s not. There is a secret that I’ve been using, and I’m going to let you know exactly how I do it.
But first, there is really just one thing that you need to remember when it comes to making your content.
You are not an inventor, you’re a marketer. Don’t invent, market!”
While this may sound a bit crazy, trust me when I say that it’s not.
Unless you have a patent pending on some new service or product you need to break the mindset of having to create something totally new that hasn’t been said or done before.
This goes back to being smart with your time.
You could spend months just thinking and not actually doing anything. And that is the fastest way to get nowhere
You don’t need to reinvent the wheel. You need to be the best marketer of the wheel.
The strategy here is what I like to call Content Hacking.
While this may sound like it’s something cryptic and mysterious. Once I actually break down the process for you. You are going to realize how simple creating new content actually can be.
It’s so important that we give some clarity to the term here because we always want to be ethical with what we do and how we build our business.
This is modeling, NOT STEALING!
IMPORTANT NOTE:
While there may be some similarities in the content we want to make sure we don’t run into any issues with things like plagiarism. Do NOT copy content or any asset from another creator.
Here is my process for content hacking.
Find a top ranking piece of content, lead magnet, video, or blog.
Create notes on the general topic, structure, and why it worked.
CLOSE the original piece of content.
Write your own piece of content following your notes.
