TikTok is very powerful for service providers. If you are in the business of providing b2b services you should be utilizing TikTok.
Your TikTok channel can help gain trust for your brand and highlight your skills or achievements. TikTok is also incredibly effective at helping to build relationships with new networks.
We all want great results for our marketing efforts right? Sure we do, but there is one thing that makes a huge difference. Trust.
If your brand isn’t seen as trustworthy and credible your audience will go away. Potential partners and clients will look somewhere else for their needs. I know you’re wondering, how can I build trust with TikTok, Rachel?
Get in front of the camera and let your audience see and hear you. Be real and genuine, warts and all. You don’t have to perform for your TikTok videos to be successful. Be consistent, be yourself and let your audience get to know you.
TikTok content will help you build awareness and trust for your brand.
Use your TikTok content to highlight your talent, expertise, and ability. With just a little bit of creativity, you will get some great ideas on how to do that.
Try showing off examples of your work or create short on topic “tips” videos. TikTok videos allow you to bring incredible value to your viewers. Make some quick “how-to” videos to answer common questions or highlight your brand history.
It’s so easy to highlight your skills and show potential clients your value in a fun and low-pressure way.
We all know business is all about relationships, right? Spammy paid ads, fake sponsorships, and witty copy just aren’t going to cut it anymore. If you want your b2b business to grow and be sustainable, you need to build a relationship with your clients.
I’m not talking about winning popularity contests either. Did you know that relatability is twice as important as how popular your brand or profile is? As humans, we’re attracted to people we see as being like us.
When we see someone as having a similar experience, outlook or character traits as we do we relate to them. Building relationships and reaching new networks is entirely feasible with TikTok. You just have to consistently show up and be genuine.
If you are a service provider you need to be utilizing TikTok in your business. In b2b and local marketing, you don’t have to go viral to get an amazing impact for your business.
Literally, just one lead can mean the difference between opening up a whole new network for your business or just another regular year. So what are you waiting for?
Start building out TikTok for your service business and make this your year for incredible growth and momentum!
To learn more about how to use TikTok for your service business, grab my free TikTok Starter Pack: https://www.tiktokstarterpack.com/free