CREATING CONTENT FOR YOUR BOUTIQUE IN TIKTOK
I know, I’ve been talking a lot about TikTok lately! While I may be slightly addicted to the platform and how fun it is to create these videos…
I’ve also discovered how valuable this platform is to business owners!
Knowing how to utilize TikTok effectively can be a game changer for your boutique. Whether you are B2B or e-commerce, one thing is certain, you need traffic to and eyes on your boutique.
Tik Tok is similar to other platforms in that any piece of content has the ability to go viral.
Now you don’t actually have to go viral to increase sales significantly in your boutique with this platform, but clearly, it’s super cool to go viral so why not play around with it and have some fun!
With approximately 800 million active users worldwide, TikTok is growing fast. So if you’ve been watching but haven’t dipped your creative toes in yet, there’s no time like the present!
Here’s some super easy ways to help get you started on creating content for TikTok if you are a boutique owner!
INFLUENCER & USER GENERATED CONTENT
Having an influencer to promote your boutique & products can draw a lot of eyes to your page quickly!
Their accounts typically have mass followers and their posts have tons of hearts (TikTok’s version of likes) which equals more eyes and more exposure for YOUR boutique!
It’s an awesome feeling when clients share their love and appreciation for your company & products and even more rewarding when they share their positive experience with others.
When they share their latest purchase with their audience online, your boutique can reach a lot of people very quickly.
Influencer and user generated content is a simple and effective way to create some major social cred for your business and grow your following and clientele.
Existing and new clients are also a great source of content for your biz! Don’t be afraid to ask your clients to tag you in their post wearing their new outfit, shoes or carrying their latest handbag purchase. Let’s face it, we all love to share our favourite products with our friends and referrals are four times more likely to become customers.
Checkout this user generated content by @kendallbmayes. Here she mentions the names of her favourite boutiques and brands for cute clothes using text prompts in her TikTok video!
I love that she even drops a coupon code in the description, giving people yet another reason to check out your boutique!
There are lots of advantages to influencer and user generated content.
✨ When they tag your business in their posts, it easily & quickly creates an entire library of content for you to use for your brand
✨ Clients are more likely to buy when someone they know, like and trust refers them
✨ Higher engagement and reach
✨ Your content could go viral
✨ It’s free advertising for your boutique
With approximately 800 million active users worldwide, you are bound to find the right audience, users and influencers to connect with and promote your boutique!
DIY CONTENT
You and your staff or team can create content & videos by yourself anywhere anytime anyplace!
Whether you are in your actual boutique, behind the scenes going about your day, there’s always an opportunity to create something fun, new and effective for your audience.
Showcase your space, your products and your promotions. Videos that showcase your brands’ identity are often more engaging than the more formal sales tactics.
Get creative, give your audience a behind the scenes tour, show them what’s on sale, show them the latest trends, there’s no limits to what you can share with your audience!
Here’s a fun example of how one boutique owner @blushingbrunetteboutique got eyes on multiple outfits in one short video and gained a whole lotta hearts!
She uses a coupon code for her boutique as well in the comments. Who doesn’t love a deal am I right?
Generally speaking, most people are visual, so show them why they absolutely need to shop with you and what makes your boutique and products unique!
REPURPOSED CONTENT
You’ve likely already created a ton of valuable content for your boutique on other platforms.
Often this content can be repurposed into new content on TikTok.
Perhaps you’ve already written a blog post about one of your favourite designers, just grab the main points from that post and turn it into a video for the TikTok platform!
Have a YouTube channel? You can upload snippets of those videos and create something entirely new in TikTok!
My bets are you have a ton of existing content that can be repurposed here where you can reach an entirely new audience and be omnipresent with your existing audience.
So don’t wait to get started, if you need content ideas fast, start with your existing work and go from there!
All in all, there’s no shortage of content or inspiration to get started on TikTok!
One of the coolest things I like about the TikTok app is that you don’t have to be perfect and you don’t have to be good at singing or dancing to get eyes on your videos and products. Literally anyone can do this!
People want to see real people, so just be you!
So be an early adopter, show up, get creative and have fun with it!
As with any platform, if you stay true to your brand and your mission statement while sharing the lighter side of what you do, you can’t go wrong.
Boutiques have some really great potential in TikTok!
Want to learn more ways to generate creative content and monetize this new platform?
Check out my free TikTok Starter Pack: https://www.tiktokstarterpack.com/free
There’s more available in my free TikTok Facebook group…. Request to join here: https://www.facebook.com/groups/tiktokgrowthhacks
