Finding clients is one of the biggest challenges for a new social media manager. Knowing where to look for the right clients is key. Today, I’m going to introduce you to one of my secret weapons to finding a steady stream of leads ready to work with you- LinkedIn.
How To Find Clients On LinkedIn
People ask me this all the time, and this might surprise you, but LinkedIn has actually been one of my biggest sources of clients from cold lead generation. It’s incredible especially for social media managers!
I’m going to show you three ways I find clients on LinkedIn but before we get started- I want to share with you a free training where I show you not only how to find clients using LinkedIn but my full 10 step process.
The first step I highly recommend in generating clients using LinkedIn is kind of surprising. It’s actually taking a step back and focusing on you.
Step 1: Optimize Your Profile
I know, I know, it’s kind of confusing but I highly recommend is going through your profile.line by line as if it’s a valued resume. In every single line, you want to make sure it’s packed full of keywords, skills and things that differentiate you from the competition.
[clickToTweet tweet=”Every single line on your Linked Profile is essential! #rachelsgold” quote=”Every single line on your profile is essential!”]
The second step I recommend to find is actually to use connections!
Step 2: Connections
I know it sounds kind of crazy but LinkedIn is actually like a networking party. It’s not somewhere that you go just to continue networking with your existing network. It’s a place to generate new connections, build an entirely new digital cold network and it’s so powerful!
You need to connect with people outside of your existing circles.
Now it’s time for step 3- If you haven’t already started getting people asking you what you can do for them. it’s time for you to start reaching out to prospects.
Step 3: Reach Out To Prospects
I’m going to give you a little bit of a hint- anyone who’s in marketing (or creative spaces) is not likely to need the services you provide for them. Instead, you might want to work on people like presidents, founders, owners and CEOs. Those are the decision makers you want to work with.
Once you seek them out, you are going to send them a message and actually get them on to a phone call. Sounds kind of hard but I promise you, it’s really, really easy.
But Wait, There’s More?
As I mentioned earlier, I have a free training on how to use my entire LinkedIn system and land your first client. To check it out, click here and you can go right into the training now.
Tell me in the comments- have you used LinkedIn to connect with new clients? What’s been your experience?
