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Rachel Pedersen

Rachel Pedersen

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My 2020 Marketing Strategy Update

By Rachel Pedersen

At the beginning of 2020 we created a new social media strategy…

We decided to go all in on a few platforms. Here’s the pecking order:

  1. Email
  2. TikTok
  3. YouTube
  4. Podcast

And the rest? 

 Left it to chance – mostly.

How has this strategy been working out? 

Well….

We’re 5.5 months in. Here are the official reports!!!

My email list has grown by 24.57%!!!

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My TikTok SOARED – from 98,000 followers to 233,000 (now reaching 10-20 million views per month)

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My YouTube has grown by 14,000 subscribers and gained 817,000 views (ummm, pinch me please?!).

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My podcast has been growing consistently with more engaged fans and listeners.

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I’m blown away by how much growth can happen over 5.5 months.

It’s been intense, but I’ll share with you the main levers we’ve been pulling. 

  1. Email: more lead magnets and offering them consistently – PACKED with value.
  2. TikTok: creating 3-7 TikToks per day (not what I recommend for everyone).
  3. YouTube: producing 3-5 videos per week, with tons of value.
  4. Podcast: consistently sharing 3-5 podcasts per week.

Notice the key theme around these?

Consistency.

None of this growth happens on accident.

I chose to consistently show up in these areas every single day and week – and the results are snowballing. 

I wouldn’t have it any other way. 

If today you don’t have the results you’re craving, ask yourself if you’re showing up consistently and confidently. 

It’s been a game changer for me.

OH, and here are a few resources that can help you out with this growth for you!

  1. List Building Party – the exact process I used to build my list: https://www.listbuildingparty.com/join-now
  2. YouTube Case Study – how I went from 20-30 subscribers per day to 200-300 per day: https://rachelpedersen.clickfunnels.com/youtube
  3. TikTok free starter pack – grow your following and get your first 1000 followers: https://www.tiktokstarterpack.com/free
  4. FB Ad freebie bundle – a pack of resources to help you with Facebook Ads: https://rachelpedersen.clickfunnels.com/ad-bundle

Related posts:

How to Rebrand Without Starting from Scratch

How to Get Comfortable on Camera

What is TikTok

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
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🤣🤣🤣 yep 🤣🤣🤣 yep
A reminder that EVERYBODY has flaws - and it’s bea A reminder that EVERYBODY has flaws - and it’s beautiful AND okay!!

#unfiltered #nofilter #zits #flaws #imperfect
📚 When I was considering writing a book, I realize 📚 When I was considering writing a book, I realized that my thinking had started to reverse: Maybe I’ll write a book when I’m super successful?!

Nope. I’m going to BE a successful person, do what a successful person would do and write the book, and experience the joy and success in having written a book.

🤔 At every crossroads I come to or with every decision I need to make, I literally close my eyes and visualize what the best version of me would do.

🌟Excerpt from my book ‘Unfiltered’🌟

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