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Rachel Pedersen

Rachel Pedersen

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My 2020 Marketing Strategy Update

By Rachel Pedersen

At the beginning of 2020 we created a new social media strategy…

We decided to go all in on a few platforms. Here’s the pecking order:

  1. Email
  2. TikTok
  3. YouTube
  4. Podcast

And the rest? 

 Left it to chance – mostly.

How has this strategy been working out? 

Well….

We’re 5.5 months in. Here are the official reports!!!

My email list has grown by 24.57%!!!

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My TikTok SOARED – from 98,000 followers to 233,000 (now reaching 10-20 million views per month)

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My YouTube has grown by 14,000 subscribers and gained 817,000 views (ummm, pinch me please?!).

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My podcast has been growing consistently with more engaged fans and listeners.

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I’m blown away by how much growth can happen over 5.5 months.

It’s been intense, but I’ll share with you the main levers we’ve been pulling. 

  1. Email: more lead magnets and offering them consistently – PACKED with value.
  2. TikTok: creating 3-7 TikToks per day (not what I recommend for everyone).
  3. YouTube: producing 3-5 videos per week, with tons of value.
  4. Podcast: consistently sharing 3-5 podcasts per week.

Notice the key theme around these?

Consistency.

None of this growth happens on accident.

I chose to consistently show up in these areas every single day and week – and the results are snowballing. 

I wouldn’t have it any other way. 

If today you don’t have the results you’re craving, ask yourself if you’re showing up consistently and confidently. 

It’s been a game changer for me.

OH, and here are a few resources that can help you out with this growth for you!

  1. List Building Party – the exact process I used to build my list: https://www.listbuildingparty.com/join-now
  2. YouTube Case Study – how I went from 20-30 subscribers per day to 200-300 per day: https://rachelpedersen.clickfunnels.com/youtube
  3. TikTok free starter pack – grow your following and get your first 1000 followers: https://www.tiktokstarterpack.com/free
  4. FB Ad freebie bundle – a pack of resources to help you with Facebook Ads: https://rachelpedersen.clickfunnels.com/ad-bundle

Related posts:

Case Studies and Testimonials Are Helpful - Kinda

This Week In Social Media: Exciting New Instagram Changes For 2018

How to Edit a TikTok Video in 2020

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
Before I had kids, I had a lot of very confident p Before I had kids, I had a lot of very confident parenting theories. 😂

You know the kind.

My kids will never eat processed food.
They’ll always sleep on schedule.
They’ll always behave in public.
I’ll always be calm, patient, and prepared.

And then… I actually had kids.

And what I realized pretty quickly is that parenting isn’t about perfectly executing a set of ideals. It’s about learning the actual humans in front of you.

Some days we eat really well.
Some days dinner is whatever gets everyone fed and back to peaceful again.
Some days routines work beautifully.
Some days everyone is tired and we give each other a little grace.

My goal now isn’t perfection.

My goal is balance.

To love my kids well. ❤️
To understand who they are.
To equip them with what they need to grow into strong, kind, capable humans.

That means teaching them.
Listening to them.
Protecting them.
And sometimes letting the standards breathe a little when life calls for it.

Turns out the most important part of parenting wasn’t the rules I imagined beforehand.

It was the relationship.

And that part matters a whole lot more than perfect everyhing.

#momlife #parentingjourney #raisingkids #motherhoodmoments #parentingrealities
If you think the algorithm is personally attacking If you think the algorithm is personally attacking you… we need to talk.

Because that story is comforting.

If it’s the algorithm’s fault, you’re helpless.
Nothing to fix.
Nothing to change.

Just bad luck.

But platforms are not emotional.
They’re not petty.
They’re not sitting there going “hmm yes let’s suppress Rachel today.”

They want one thing.

People staying longer.

That’s it.

Which means every post is being judged on one brutal metric:

Did people stop… or did they scroll.

That’s the whole game.

Not follower count.
Not hashtags.
Not the moon phase or whatever theory people are testing this week.

Attention.

Here’s the uncomfortable diagnostic question I ask when someone says “the algorithm hates me.”

Does your content make people stop
or does it make them keep scrolling

Be honest.

Because most of the time the issue isn’t reach.

It’s the first two seconds.

Attention fatigue is real.
Everyone has seen the same advice a thousand times.

Which means if the topic is basic, the angle can’t be.

This is where people get lazy.

They say “my niche is boring.”

No.

Your framing is boring.

Three levers fix most attention problems:

A visual pattern interrupt
An unexpected angle on a common topic
Or a promise that opens a curiosity loop

That’s it.

Stop chasing algorithm tricks.

Win the first impression.
Hold attention.

The platform will do what it always does…

push what people refuse to skip.

#socialmedia #contentmarketing #instagramtips #creatorbusiness #marketingstrategy
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