Rachel Pedersen

There was a time when I was charging $300/month for full-service social media management. I’d be up at 2AM designing posts in Canva, responding to DMs like my life depended on it, and trying to make it all look effortless – while wondering how I was going to pay rent. I didn’t come from a…

You’re staring at a blank screen, wondering how the heck you’re supposed to post again today when you’ve already said everything. And somehow… it still didn’t move the needle. Meanwhile, people with half your skillset are blowing up for lip-syncing to “Girl on Fire” while pointing at floating text. Here’s the truth most people won’t…

Let’s say the pressure’s on. Maybe rent’s coming. Maybe your savings are looking real thin. Maybe you’ve got a credit card balance staring at you like it wants to fight. If I needed to make $2,500 from home this month… and fast… I wouldn’t start a blog. I wouldn’t go viral. I wouldn’t wait around…

When I started freelancing, I invoiced $75-150 per month for social media management – and I felt guilty asking for that. I had no pricing strategy. No boundaries. No systems.Just this weird, silent hope that clients would feel how hard I was working… and maybe pay me more eventually. (Spoiler: They didn’t.) Fast forward: I’ve…

(Not the cutesy “drop a 💖 if you agree” kind… the kind that drive clicks, clients, and cash) Let’s cut to it:Most Instagram call-to-actions are fluffy and passive.Flirty little sentences that sound nice… but do absolutely nothing for your business. You’ve seen them:“Comment your fave!”“Save this for later 💡”“Tag someone who needs this!” And you…

Every time someone tells me they “don’t have time for Instagram,” I smile. Because this strategy I use? It takes less time than scrolling on Instagram in the bathroom.  And it works. I’m talking: No burnout. No 4-hour Reels editing sessions. No dancing in the kitchen with a ring light at 10 p.m. Just a…

If you’d told me 10 years ago that I’d be sitting in sweatpants at home making six figures a month – I would’ve said you were out of your mind. But here we are. Maybe you’re not trying to hit six figures yet. Maybe you just want to pay down a credit card, cover rent,…

One Reel. $10K. Zero cringe tactics.  No, I’m not about to tell you to do some weird trending dance (I’ll leave that to my 12-year-old niece).  This was all about a real system – one that turned a tiny burst of visibility into actual money in the bank. If you’ve ever wondered if one Reel…

Most freelancers treat negotiation like a dirty word – like they’re bothering someone by even asking to be paid what they’re worth. But the truth is?Negotiation isn’t about pushing harder or playing mind games. It’s about understanding human psychology – what people are afraid of, what they really want, and what will make them feel…

Sooooooo lemme guess…. You posted a Reel or TikTok you really believed in.You spent time editing, timing, adding subtitles, re-recording, double-checking that your hair didn’t look weird… And then? 36 views. 1 save. A pity comment from your cousin. You’re not imagining it – something is off.But it’s not the algorithm. And it’s not your…