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Rachel Pedersen

Rachel Pedersen

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Position Yourself as an Expert for Success

By Rachel Pedersen

Picture it. You’ve introduced your product or service, led people to a leadpage, and in return, your customers have taken their first step and given you their email addresses. The ball is now in your court! Your customers’ interest is an opportunity for you to build a relationship with them and earn their devotion. 

The time has come to put everything that I’ve told you about email nurturing sequences into action. But in the meantime, I want you to think: What should your attitude be as you close the deal? 

I’ve got a great resource that’ll help you to construct your communication–but before I get to it, let’s review 3 things to keep in mind when constructing your communication:

Rock what you’ve got! A well-worded email message is a great way to exclusively share your knowledge with potential clients from all over the world. But what good is it if you don’t have confidence in your area of expertise?

“But Rachel,” I hear you say, “I’m not an expert!”

Oh, really?

Everyone knows something that someone else doesn’t: You’ve been making your own clothes since you were in junior high. Meanwhile your best friend doesn’t know a thimble from a piece of thread. Your sister couldn’t change a tire if someone paid her a million dollars, but you can! And while those skills haven’t put you in the the six-figure club–yet–they could easily get you paid.  

So it goes with everything. And as you market yourself, keep in mind that one person’s area of ignorance, is another’s field of genius.

There are people out there who will go out of their way to know what you know. To them, you’re the Queen–or King–Bee. Believe in your power as an expert, and get ready to strut your stuff! 

Dare to distribute. In business, customers respect owners’ kindness and willingness to share information. And real experts aren’t afraid to give folks the inside scoop on some of their skills. When you know something, there’s no sense in being stingy. Don’t be afraid to educate or inform your customers. 

Now, you don’t have to tell everyone everything–it’s important to keep some trade secrets to yourself. But people appreciate experts who are authentic, and able to offer them genuinely useful information. Doing this shows that you care. And caring helps to establish you credibility.

As you compose the messages for your sequence, remember: Consistency is critical. How would you feel if you met someone who claimed to be the best in their field, but the quality of their communication just wasn’t here? Whether your tone is casual or formal, whimsical or wise, be sure to offer your email subscribers a consistent level of quality in every message.  Does the tone of your messages reflect your brand’s voice? Do you regularly provide information that’s helpful or at least interesting? 

Keep it up!

Getting comfortable with your role as an expert can take time, but it’s a journey worth starting.
Now, as promised, I’ve got an amazing resource to share with you. Are you ready to set your email sequences on fire?! I can’t recommend Expert Secrets by Russell Brunson enough! Click here to get your copy!

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free social media resources 👇

I’m about to let you in on a secret most “expe I’m about to let you in on a secret most “experts” would never admit…

I gained 249,000 followers on Instagram -
👉 without spending a dime
👉 without using professional cameras or tools
👉 and definitely without posting thirst traps

(Although, for a second, you thought I did... didn’t you? 😏)

Truth is - I used to believe the same bad advice floating around the internet:
"Only post business content." 
“Post 30x a day.”
“Use 30 hashtags.”
“Pick a tight niche.”

That advice killed my growth.

So I stopped listening.
I created a brand-new strategy that’s so simple, it feels like cheating.

And the results? 93k to 343k… just like that.

Here’s what I stopped doing 👇
❌ Posting random business content and hoping it lands
❌ Wasting time on outdated hashtag hacks
❌ Ignoring the key engagement triggers the algorithm craves

Here’s what I started doing 👇
✅ Optimizing for Instagram’s built-in SEO (yes, that’s a thing)
✅ Using content layering to trigger saves, shares, and serious reach
✅ Posting strategically — not constantly

This strategy is what changed everything for me... and I’m giving it away for FREE.

Want my full IG Growth Blueprint?
Comment “100k” and I’ll DM it to you (yep, totally free - no catch, no bikini required 😉)

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I followed all the “tricks” in the book. Follo I followed all the “tricks” in the book.
Follow-for-follow. Shoutout swaps. Hashtag spam.
I was frustrated for myself... and for the creators still stuck on outdated advice.

So I wrote my own growth guide.
It’s free. It works. And it’s everything I wish I’d known sooner.

Comment SECRETS and I’ll send you the whole thing.

Here’s what’s inside: 

✅ The content types that actually trigger growth in 2025
✅ Hashtag systems that haven’t aged like milk
✅ The no-BS breakdown of what to stop doing

I don’t gatekeep - but I do expose broken systems and build better ones.
Want in?!

👇 Comment SECRETS and I’ll send it to your DMs.
Stitch this if you have a famous relative!!! #sti Stitch this if you have a famous relative!!!

#stitchthisvideo #famousrelative #famousparent #famousfamily #relatedtoacelebrity #famousrelativecheck
87 million+ impressions from content made in Googl 87 million+ impressions
from content made in Google Docs + Canva.

Want the exact strategy?
Comment “MAP” and I’ll send it.
Comment “67” below and I’ll DM you the full Comment “67” below and I’ll DM you the full list of 67 ways to work from home for FREE.
Did this go the way you thought it would? 🤣💙 Did this go the way you thought it would? 🤣💙
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