Picture it. You’ve introduced your product or service, led people to a leadpage, and in return, your customers have taken their first step and given you their email addresses. The ball is now in your court! Your customers’ interest is an opportunity for you to build a relationship with them and earn their devotion.
The time has come to put everything that I’ve told you about email nurturing sequences into action. But in the meantime, I want you to think: What should your attitude be as you close the deal?
I’ve got a great resource that’ll help you to construct your communication–but before I get to it, let’s review 3 things to keep in mind when constructing your communication:
Rock what you’ve got! A well-worded email message is a great way to exclusively share your knowledge with potential clients from all over the world. But what good is it if you don’t have confidence in your area of expertise?
“But Rachel,” I hear you say, “I’m not an expert!”
Oh, really?
Everyone knows something that someone else doesn’t: You’ve been making your own clothes since you were in junior high. Meanwhile your best friend doesn’t know a thimble from a piece of thread. Your sister couldn’t change a tire if someone paid her a million dollars, but you can! And while those skills haven’t put you in the the six-figure club–yet–they could easily get you paid.
So it goes with everything. And as you market yourself, keep in mind that one person’s area of ignorance, is another’s field of genius.
There are people out there who will go out of their way to know what you know. To them, you’re the Queen–or King–Bee. Believe in your power as an expert, and get ready to strut your stuff!
Dare to distribute. In business, customers respect owners’ kindness and willingness to share information. And real experts aren’t afraid to give folks the inside scoop on some of their skills. When you know something, there’s no sense in being stingy. Don’t be afraid to educate or inform your customers.
Now, you don’t have to tell everyone everything–it’s important to keep some trade secrets to yourself. But people appreciate experts who are authentic, and able to offer them genuinely useful information. Doing this shows that you care. And caring helps to establish you credibility.
As you compose the messages for your sequence, remember: Consistency is critical. How would you feel if you met someone who claimed to be the best in their field, but the quality of their communication just wasn’t here? Whether your tone is casual or formal, whimsical or wise, be sure to offer your email subscribers a consistent level of quality in every message. Does the tone of your messages reflect your brand’s voice? Do you regularly provide information that’s helpful or at least interesting?
Keep it up!
Getting comfortable with your role as an expert can take time, but it’s a journey worth starting.
Now, as promised, I’ve got an amazing resource to share with you. Are you ready to set your email sequences on fire?! I can’t recommend Expert Secrets by Russell Brunson enough! Click here to get your copy!
