Are you having trouble get results from your latest Facebook ad?
You know Facebook is one of the best places for you to promote your business but something just isn’t connecting. Before you start your next campaign, I want you to take a look at your sales funnel.
What Is A Sales Funnel?
Ryan Deiss of Digital Marketer describes a sales funnel as a “multi-step, multi-modality process that moves prospective browsers into buyers“.
Moving browsers to buyers can be done in several ways:
- Email marketing- such as nurture sequences, welcome series. The keys here are to start delivering immense value very quickly and establish rapport with your audience.
- Content marketing- such as blogs, videos or other types of content. Regular blog posts lead to more lead generation and sales. For more on the power of blogging for your business, click here.
- Paid advertising- this can help introduce your business to audiences already interested in your product or service. You can also retarget people who have previously interacted with you online.
3 Reasons You Need To Understand Sales Funnels
Sales funnels give you a picture of your whole online sales cycle. Making sure you understand and are a part of the planning process is important to every member of your team.
Your Facebook ads expert will also want to meet with you so they can understand more about your business. Having a funnel and understanding each step along the way will help you both see the results you want.
Why should you take the time to learn more about funnels? Here are a few things to consider:
You can spend $10,000’s sending traffic to a website that doesn’t convert.
Conversion is the #1 goal you should have for your Facebook ads. Getting a customer through your funnel depends however on a lot of different things. Your offer, website, email sequences, content and retargeting all have to be in place to ensure success.
Mapping out your funnel maximizes your profits.
Sales funnels can be as simple or complicated as needed. It all depends on the needs of your clients.
Mapping out a funnel can help you identify the most successful ways to attract your ideal audience and ensure that you are offering them the right solutions for their needs at the right time.
Amongst other factors, ensuring that your funnel steps are organized in the right steps is one of the most important differences between a successful and unsuccessful funnel.
Creating your offer’s funnel empowers you to understand the marketing of your offer.
Marketing is powerful. When you take time to understand your marketing strategy, you become a more informed client. You begin to understand how all the parts of your business work together.
Most importantly, by learning about marketing, you learn exactly what your audience is craving from you.
It provides invaluable insight into what aspects of your business may not be delivering as you would like.
Sales funnels are a key part of any business plan. By taking the time to develop your sales funnel, you can save yourself time and money on your next ads campaign. If you are looking for someone to personally help you with your funnels and ads, I would love to chat and see if we are a good fit.
Tell me in the comments- what’s your biggest question about creating funnels?