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Rachel Pedersen

Rachel Pedersen

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Shiny Object Syndrome is BS

By Rachel Pedersen

Have you ever woken up in the middle of the night with a burning desire to create something new and you even think that this will be the best idea you have had to date?

And it becomes fun and exciting to daydream about your greatest idea ever. 

You get pumped and start imagining how this new dream will play out. 

You even think that this idea will be the greatest breakthrough of all time and will solve all of your problems. 

For me it is a yoga pants line and I get so excited for these yoga pants. It is so fun thinking about how I am going to create and design them. 

This is totally random, right? 

But there is a problem. 

Is this new idea really inline with my current goals?

Does this new idea fit where I am in life?  

Because if not, this is just shiny object syndrome. 

It looks pretty, it is exciting, it is fun, and extremely desirable. 

But really, it is all just a big distraction from our goals and from the reality right in front of us.  

So let me put this bluntly. 

Everytime you consider a new possibility instead of staying with the exact plan you have in place in front of you, you are actually saying no to the possibility of success.

You are actually saying no to your dreams. 

It is a distraction and ability to never have to give your all because we are all afraid of failing. 

You are letting your fears, inner demons and insecurities overcome you. 

In order to move forward, to be successful, and to reach our goals we need to work through our own personal crap and shortcomings. 

That is why it is so tempting to jump on a new idea.

And that is why shiny object syndrome is so dangerous and let me explain why. 

It is keeping you from pushing through to a new level of breakthrough, development, and progress. 

It can become a pattern in your life that you start to discover that all of these shiny objects are stopping you from reaching your fullest potential. 

Because what we really want is stable, long term and empires! 

We want to be successful, we want to change the world but we can’t do that when we keep saying yes to all of the shiny objects in front of us. 

And the biggest way to get rid of them, is simply by saying no, and stop saying yes to all the things. 

Because there is nothing more satisfying than hunkering down and honoring a commitment we made to ourselves and to stay on the path that we have in front of us. 

And if we stay the course and work through our limiting beliefs, our own personal crap, our own failures, and our shortcomings, we will reach the next level in our business and our own lives. 

So stay the course, trudge through the hard stuff because you are right there. 
If you need a little extra support on the journey, you’re invited to apply for my coaching and mentorship: www.cliqueforlife.com

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
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By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
There is just something about Women Helping Women. There is just something about Women Helping Women. 

The movement and the women. 1,000,000 female business owners united by a woman whose bravery and heart amaze me. @christinarowe1 ❤️ 

@kacibrownhq and I are pictured here as we laughed and poured our hearts out because of the community it brings together). 

And there is something so amazing about Kaci and how her community unites women and gives them skills!!! 

And how @rachelmillermarketing has changed the way people post and think about building things that last and make impact. 

How @mollymahoneyofficial inspires and brings out the awesome in each of us so we can perform at our best. 

How @keenyakelly is so REAL - you feel like you’ve known her your whole life… and then she teaches you everything she knows. 

@maria.wendt for absolutely being the kindest soul (thanks for our chats and giving life - I am always in your corner!!!) 🫶

And @milamarksonofficial for breaking (smashing) the ceilings I once thought were unbreakable. 

And @sheriotto @annelisesongwriter @angeladivinephoto you all know what the past year and a half have meant. I love you all so much, truly. 

Cheers to women who help women. Women who love others enough to tell the truth. Women who are struggling and need a reminder to try again. 

You ladies (and many more that I couldn’t possibly tag or this post would never end). 

Tag a woman whose leadership has impacted you. Let’s see the love and shoutouts these women deserve!!!

📷 IC: @alessandromichelazzi (thank you Christina for the photos!!! Your heart is incredible!)

#womenhelpingwomen #mywholeheart #wealthywomen #WomenWhoLead #femaleentrepreneurs
I’ve struggled a lot over the years with trying to I’ve struggled a lot over the years with trying to reconcile “I need to do everything perfectly and excellently at lightning speed” with “im a human too doing my best, too”. 

Has anyone else struggled with that too? 

Here’s what I’ve learned and how I’m finding peace. 

👉All you can do is your best. 

“How do you know if you’ve done your best?”

👉If your heart, mind, and feet are aligned in action… then you’ve done your best. 

“What if that still isn’t enough?”

👉It’s not actually, truly about being enough. It’s whether or not it’s the proper match. Some opportunities need specific matches.

“So how do I get over the pain of ‘my best wasn’t a match’?”

👉Get out there are keep shining as YOU. That is the best way to attract new opportunities that are aligned 🫶❤️

And also, never stop growing and taking on new challenges. I promise you, your capacity will grow to meet the uplevels. 

You’re amazing and incredible and I promise you, you got this!
“If people find out you went to a psych ward, they “If people find out you went to a psych ward, they won’t work with you.” 

You’d actually be surprised to know how many great leaders today have spent time inpatient... 

It’s just the secret people haven’t yet learned doesn’t need to be a secret at all ✨

Psych wards are lined with literary and creative geniuses. 

Some of the most brilliant people I’ve met were inside of ‘inpatient stays’. 

Psych ward visits make you a part of a special group of visionaries. 

100 years before I was born, Friedrich Nietzsche went inpatient. 

The man who walked on the moon, Buzz Aldrin, had a grippy sock vacation walk next. 

Mary Todd Lincoln was institutionalized - and had to fight for her own stability and independence. 

Sylvia Plath, Tesla, Newton, Nash, Woolf - all the greats of their fields struggled and/or needed intervention. 

We’re all told “if you don’t know what you’re doing, go to a professional.” When it comes to the mind/brain, most of us DON’T know what we’re doing, to be honest. 

Going to a psych ward IS getting help. 
Getting admitted IS running to professionals. 
Accepting solutions, medication, and/or management tools IS a part of healing. 

If someone tells you how they sought out help, INCREDIBLE! Good on them!

That is the WISEST thing you can do in some of those seasons. 

I’m grateful for the professionals who helped me. 

And I’ve found people who seek and accept  professional help to be more self-aware, accepting of solutions, and just overall more balanced in worldview. 

I love people who understand a bit of struggle ❤️ They make incredible leaders and team members. 

Your childhood trauma wasn’t your fault. 
Mental illness isn’t your fault. 
Personality disorders aren’t your fault. 

But they ARE your responsibility to navigate as an adult- so you don’t create more collateral damage in the world. 

So no, I’m not scared to share that I’ve gotten help ☺️

I own my story and I am proud of how I’ve taken responsibility for myself. 

If anything, I’m proud to (maybe, hopefully) help break a little bit of the stigma. 

Call me crazy but, I am grateful for my time there. That was where m
“No one is coming to save you.” This can be extr “No one is coming to save you.” 

This can be extremely triggering for those of us who experienced that feeling in childhood. 

When the system failed us... 

When police showed up with bad intentions. 
When CPS never showed.
When people you begged to help betrayed you. 

“No one is coming to save you” can feel like a death sentence... One child trauma survivors know all too well. 

It feels a lot like life promised us one thing and SWITCHED UP. “You’re on your own kid.” 

^^^^ If that resonates with you, hear me now, please.

There is a stirring happening. 

A future of giants and titans who have saved themselves. They heard that line and got to work. 

If any tiny portion of you has felt a desire to change the systems of government, leadership, service, religion, community, let that be a call to rise. 

When I say “No one’s coming to save you” please hear this 👇

“No one is coming to save you - this is the generational cycle we can break by being brave. We can be the first generation to save ourselves and lay the map for the next generations. Give them a hand up. It’s time to step up and be the leader you needed. It’s not fair and it will continue to not be fair until many leaders say ‘the buck stops with me’.” 

❤️

With that, I will be unavailable for the next 48 hours as I need sleep and rest. 

I’m so behind on comments and texts and responses. I’ll catch up soon 🙏

But we’ve got work to do, and we’ve all got to take care of ourselves before we can help others.
I will remember this week for the rest of my life. I will remember this week for the rest of my life. On so many new levels 🥺

So many things have been changing in my life… and in me. It’s been gentle like a supernova. Old things made new. 

@mrdavegonzalez THANK YOU for being the architect of connections for so many people in many industries!! 

The rooms I spoke to were so vulnerable, authentic, kind, generous, and SAFE. Just wow… 

The types of people that inspire anyone to greatness. Really incredible people doing good things in this world!! 

I did new things this week that I’ve never done before in this way… 

My wise therapist once said “you should standup comedy, you make me laugh.” 

It’s always been one of my biggest fears!! 

But I made a commitment to take good advice from wise people. 

So I did a standup routine for the first part of a talk. It felt so new and free. 

And it didn’t totally bomb 😂😂😂😂

And something happened for the first time in my life. I think the best way to explain it is… 

Some call it channeling or embodying. 
Some call it prophesying or being a mouthpiece. 

All I know is truth and wisdom came out of my mouth in a way I’ve never done in business before. 

If I met you at either event this past week - thank you for being YOU. 

As my life changes before my eyes (good changes - growth and opportunity), I have to say, it’s a constant reminder of how fortunate and favored I have been throughout my journey as an internet marketer. 

Love you all ❤️
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