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Rachel Pedersen

Rachel Pedersen

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Shiny Object Syndrome is BS

By Rachel Pedersen

Have you ever woken up in the middle of the night with a burning desire to create something new and you even think that this will be the best idea you have had to date?

And it becomes fun and exciting to daydream about your greatest idea ever. 

You get pumped and start imagining how this new dream will play out. 

You even think that this idea will be the greatest breakthrough of all time and will solve all of your problems. 

For me it is a yoga pants line and I get so excited for these yoga pants. It is so fun thinking about how I am going to create and design them. 

This is totally random, right? 

But there is a problem. 

Is this new idea really inline with my current goals?

Does this new idea fit where I am in life?  

Because if not, this is just shiny object syndrome. 

It looks pretty, it is exciting, it is fun, and extremely desirable. 

But really, it is all just a big distraction from our goals and from the reality right in front of us.  

So let me put this bluntly. 

Everytime you consider a new possibility instead of staying with the exact plan you have in place in front of you, you are actually saying no to the possibility of success.

You are actually saying no to your dreams. 

It is a distraction and ability to never have to give your all because we are all afraid of failing. 

You are letting your fears, inner demons and insecurities overcome you. 

In order to move forward, to be successful, and to reach our goals we need to work through our own personal crap and shortcomings. 

That is why it is so tempting to jump on a new idea.

And that is why shiny object syndrome is so dangerous and let me explain why. 

It is keeping you from pushing through to a new level of breakthrough, development, and progress. 

It can become a pattern in your life that you start to discover that all of these shiny objects are stopping you from reaching your fullest potential. 

Because what we really want is stable, long term and empires! 

We want to be successful, we want to change the world but we can’t do that when we keep saying yes to all of the shiny objects in front of us. 

And the biggest way to get rid of them, is simply by saying no, and stop saying yes to all the things. 

Because there is nothing more satisfying than hunkering down and honoring a commitment we made to ourselves and to stay on the path that we have in front of us. 

And if we stay the course and work through our limiting beliefs, our own personal crap, our own failures, and our shortcomings, we will reach the next level in our business and our own lives. 

So stay the course, trudge through the hard stuff because you are right there. 
If you need a little extra support on the journey, you’re invited to apply for my coaching and mentorship: www.cliqueforlife.com

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
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me: this is catastrophic this is deeply personal i me: this is catastrophic
this is deeply personal
i will never be the same

life: okay dramatic little cupcake everything worked out

me: …huh.

shoutout to @netflixnmovies for nailing this one

#funnymemes #relatable #stress #overthinking
people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
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