I didn’t set out to become a content batching evangelist.
But after burning out (twice), ghosting my own Instagram, and realizing I was spending more time thinking about what to post than actually doing work that moved the needle… I hit a wall.
So I built a content schedule that freed up 20 hours a week – and it’s still the same system I use today (with tweaks, of course). It’s what helped me go from juggling 5+ freelance marketing clients to building a 7-figure business without hiring a giant team or posting daily for the algorithm gods.
And now? I teach the exact schedule inside the 24 Hour Content Machine. But I’ll walk you through the core parts here – step by step – so you can plug it into your own business today.
Why Most Content Plans Waste Your Time
Let’s be real – most of the content advice out there is a productivity trap in disguise.
You’re told to post 7 days a week… across 4 platforms… with 3 formats each… all while “engaging in the DMs” and tracking every stat like a hawk.
Meanwhile, you’re spending more time creating content than actually running your business.
Been there. Built the spreadsheets. Wanted to scream.
The turning point came when I looked at my calendar and realized I was losing 4 hours a day context-switching between tasks – and most of that was from unplanned content work.
That’s when I built the “Batch Week System” – a framework that shrinks content creation from 20+ scattered hours into one focused workday per week (or even one per month).
If you want the full step-by-step, grab the 24 Hour Content Machine – the same system I’ve used for years to batch a quarter’s worth of content in a day: https://rachelpedersen.clickfunnels.com/24-hour-content-machine
The 3-Part Content Week I Use (and Still Recommend)
Here’s the structure I started with – and what most of my students still use to this day.
Monday: Block + Plan Day
- Choose your core Content Block topic (this is one “idea hub” that fuels multiple posts)
- Outline 5–7 angles, formats, or value points
- Schedule a batching day later in the week
Wednesday: Batch Day
- Write 3–5 posts in one sitting
- Film 2–3 videos (I use my Bullet to Reels framework here)
- Store everything in one place (Notion or Google Drive works fine)
- Schedule your posts for the week (or month)
Friday: Repurpose + Repitch
- Take 1–2 old posts or stories that performed well and update them
- Create a Story or Email that links back to your current offer or lead magnet
- Track what worked that week and tweak next week’s batching plan
That’s it. No fancy apps. No endless planning cycles. Just execution and review.
Not sure what to post? Download my Copy & Paste Viral Hook Pack – use them in your next batch day and thank me later: https://rachelpedersen.clickfunnels.com/squeeze-page1649350385522
Content Blocks: The Secret to Never Running Out of Ideas
One of the biggest breakthroughs in my business was learning to think in blocks.
Instead of trying to create endless unrelated posts, I now batch content based on themes that reflect what I actually want to sell, teach, or be known for.
Example Content Blocks I’ve used:
- “How to grow from 0–100K followers” (freebie funnel)
- “Why batching saves 10+ hours a week” (to promote 24 Hour Content Machine)
- “How to price your freelance services” (lead-in to Social Clique or the Pricing Guide)
- “The systems that helped me go from burnt out freelancer to full-time CEO” (hello, automation offers)
Each block fuels:
- 1 long-form educational post
- 1–2 Reels
- 1–2 carousels or tweets
- 1 email
- 1 Story series
- 1 reminder/promo
That means every “idea” turns into 6+ content assets – all pre-aligned to my goals. This is how I stay visible without constantly brainstorming fresh content every day.
Want to grow your Instagram and build a profitable audience while batching content that converts? Grab my free 0–100K IG Growth Guide: https://rachelpedersen.clickfunnels.com/optin1700155068740
What This Looked Like in Real Life
I had a student – let’s call her Sarah – who came into my world overwhelmed, overworked, and underpaid. She was a brilliant content creator… but she hadn’t posted in 3 weeks because she felt behind on everything.
We implemented this batching schedule, built her first 3 Content Blocks, and set her up with a monthly batching day (just one!).
In 30 days:
- She created 30+ posts
- Her reach jumped from 8K to 112K
- She booked 2 new clients from one carousel post
- She finally had time to launch a small offer that had been on her list for 6 months
This isn’t a unicorn result – it’s what happens when your content has structure.
The Tools I Actually Use (No Tech Overload)
I like things simple. Here’s what I use:
- Google Docs for all content writing
- Canva for carousels, quotes, and cover graphics
- CapCut for Reels and TikTok edits
- Metricool or Later for scheduling
- ManyChat for automated DMs (especially for Reels that drive opt-ins)
- ConvertKit for emails (I know people love Flodesk, but I like power and simplicity)
That’s it. And I didn’t add all of this on day one – I started with Google Docs and Canva, and built from there.
Want to automate this whole flow and still feel human? Come check out The Social Clique – it’s where I coach high-level business owners through content, offers, and real scalability: www.cliqueforlife.com
What to Do if You Only Have 2 Hours
Here’s the mini version of the system if you’re still juggling a million things:
- Pick one content block – something you could talk about in your sleep
- Write one longer-form post or Reel script
- Break it into 2–3 shorter posts or stories
- Schedule them using the same CTA (your freebie or offer)
You don’t need to show up every day. You just need to compound the right content.
Even one well-structured post per week will outperform 7 scattered ones.
Learn how to do this in a single afternoon – the 24 Hour Content Machine teaches you my exact system, frameworks, and batching schedule: https://rachelpedersen.clickfunnels.com/24-hour-content-machine
What Happens When You Stick With It
Here’s what I can tell you:
- Batching gave me my time back
- That time turned into new offers, new energy, and new revenue
- This schedule turned one of my first launches into $100K+ with a tiny team
- I still use it today (and I’m not the only one)
If you’re tired of running your business from your phone at 11:57pm… this is your way out.
It’s not magic. But it is repeatable.
And it’ll free up more time than you think.
Let’s build it. One batch at a time.
