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Rachel Pedersen

Rachel Pedersen

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The Proven 5-Step System to Start and Grow a Six-Figure Freelance Career

By Rachel Pedersen

The idea of ditching a 9-to-5 sounds magical… until you realize most people talking about it either 1) already had a giant head start or 2) skipped the messy middle parts.

This is the version I wish someone had handed me back when I was a broke mom, googling “how to make money from home” at 2AM while my babies slept.

Here’s what actually worked – and how you can do it too.

My Start Was… Not Cute (And That’s Okay)

No savings account.
No backup plan.
No degree to flex on a resume.

Just a secondhand laptop, a wobbly Wi-Fi connection, and an unreasonable amount of stubbornness.

I was freshly off of welfare. I had two kids under five. And I was cutting hair on aching feet, wondering if life was supposed to feel this stuck forever.

Spoiler: It wasn’t.

Because once I realized I could use the skills I already had to help real businesses grow – without clocking in, selling my soul, or begging friends to buy supplements – everything changed.

The System That Took Me from Welfare to $117K My First Year

Ready for the real breakdown?
Here’s the framework I used – and teach – because it actually works:

1. Generate More Than a Job – Without Acting Like a Walking Billboard

I didn’t join an MLM. I didn’t harass my friends and family.
I learned how to get freelance clients – and deliver value.

Simple math made it click:

  • 1 client at $1,000/month = solid side hustle
  • 5 clients at $1,000/month = quit your job
  • 10 clients at $1,000/month = six-figure business, baby

Fun fact: After stacking a few clients, I had my first $22,000 month – solo. No team. No fancy funnels. Just service, strategy, and guts.

Want a shortcut to calculating your freelance income potential?
Grab my Freelancer Calculator – it’ll blow your mind (in a good way).

2. Reframe the Skills You Already Have

I thought I didn’t have “marketable skills” because my resume was unimpressive.

Wrong.

  • “Handled client scheduling” = expert in time management and client relations
  • “Cooked dinner every night for picky toddlers” = fast, customized service under pressure
  • “Organized school events” = event coordination and leadership

Success isn’t about reinventing yourself. It’s about stacking your wins – and seeing them for what they actually are.

Pro Tip:
Study people in your niche. Look at how they describe themselves.
Then reframe your real experiences in the same elevated (but honest) way.

3. Build with What You Have (Not What You Wish You Had)

Here’s everything I started with:

  • An old laptop that crashed constantly
  • Borrowed Wi-Fi from my neighbor (don’t judge me)
  • A free Gmail account

You don’t need fancy software. You don’t need $5K websites.
You need:

  • A way to communicate
  • A way to deliver your work
  • A way to invoice and get paid

💡 Fun fact: I built my first $10K month from a combination of my phone and McDonald’s free Wi-Fi. If I can start there, you can start wherever you are too.

Who This Works For (Hint: It’s Not About Age, Credentials, or Your Instagram Aesthetic)

I’ve helped:

  • Stay-at-home moms
  • College students
  • Laid-off corporate employees
  • Grandparents
  • Creators with ADHD
  • Burnt-out retail workers

turn their messy, beautiful, imperfect lives into thriving businesses.

If you’ve got grit, curiosity, and the willingness to be bad at something long enough to get good? You’re already halfway there.

Your Quick-Start Freelance Starter Pack

Feeling overwhelmed? Here’s your bite-sized game plan:

  1. Pick a niche: Focus on industries you like (because you’ll be talking to these people a lot)
  2. Skill up selectively: Pick 1–2 services and get obsessed with getting good at them
  3. (Optional) Create a simple, scrappy portfolio or examples of what you can do: Even 2–3 mock projects is enough to start
  4. Set a “stretchy” price: If it makes you slightly uncomfortable, you’re probably charging correctly
  5. Tell everyone: Announce your services like you’re announcing a pregnancy – big energy only

Need templates, scripts, and a plan you can follow without overthinking?
Inside my Top 1% Freelancer Bundle, I hand you everything I wish I’d had at the start.

The Mindset Shift That Took Me from “Maybe Someday” to “Booked Out and Thriving”

Every successful freelancer I know has this one thing in common:

They move before they feel ready.

They act without guarantees.
They pitch even when they’re scared.
They post even when it feels like no one’s watching.

If you’re waiting to be “qualified enough” or “ready enough,” you’ll wait forever.
Your clients don’t need perfect. They need present.

Your Next Steps (The Fast-Track Version)

Here’s what I’d do if I were starting today:

✅ Get inside The Social Clique: www.cliqueforlife.com 

The biggest myth is that you need a perfect plan.
You don’t. You need imperfect action – over and over – until your “small wins” stack so high they turn into a new life.

Final Word: Your Dream Career Isn’t Waiting. It’s Already Calling.

You don’t need a permission slip to build a life on your terms.

You need to believe you’re allowed to start today – even if it’s messy, even if it’s slow, even if no one claps for you yet.

Start anyway.

Your future self (the one who’s booked out, working from wherever she wants, picking her kids up from school in the middle of the day) is already rooting for you.

Related posts:

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Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
If I lost it all tomorrow no followers, no list, n If I lost it all tomorrow
no followers, no list, no proof, no cute little receipts to point at

I would not waste a week trying to look established.

That is where people lose so much time.

They try to look polished first.
Professional first.
Credible first.

And meanwhile nobody knows they exist.

No thank you.

If I had to rebuild, I would get visible immediately.

Short form video.
Raw.
Hook first.
Saying something real.
Not waiting until the lighting is flattering and the brand voice is having a good hair day.

Because the invisible stage is not the stage to over-style.

It is the prove it stage.
The rocky montage stage.
The “say something useful before your fear talks you out of it” stage.

And yes, the panic would absolutely try to jump in.

It would say:
you’re behind
you’re doomed
you had your shot

Cool.
Very dramatic.
But wrong.

Because sometimes losing the old version is not doom.
It is freedom.

No stale identity to protect.
No old audience to keep happy.
No pressure to keep performing as the version of you that built the first thing.

Just data.
Movement.
Rebuild.

So week one?

I would post daily.
I would repeat the hooks that hit.
I would build a tiny freebie before it was ready and let it be a little embarrassing.
Mine have been ugly before too. Still worked.

Because followers with no list is just noise with good lighting.

I would rather have 73 people on an email list who actually care than a pile of views and no way to catch them.

And yes, I would manually DM the link if I had to.
Like it is 2016.
Like I have bills.
Like I am not above doing what works before it looks impressive.

I do not need a head start.

I need a plan.
And I would make one fast.

#socialmedia #contentcreation #emailmarketing #onlinebusiness #marketing
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