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Rachel Pedersen

Rachel Pedersen

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The Proven 5-Step System to Start and Grow a Six-Figure Freelance Career

By Rachel Pedersen

The idea of ditching a 9-to-5 sounds magical… until you realize most people talking about it either 1) already had a giant head start or 2) skipped the messy middle parts.

This is the version I wish someone had handed me back when I was a broke mom, googling “how to make money from home” at 2AM while my babies slept.

Here’s what actually worked – and how you can do it too.

My Start Was… Not Cute (And That’s Okay)

No savings account.
No backup plan.
No degree to flex on a resume.

Just a secondhand laptop, a wobbly Wi-Fi connection, and an unreasonable amount of stubbornness.

I was freshly off of welfare. I had two kids under five. And I was cutting hair on aching feet, wondering if life was supposed to feel this stuck forever.

Spoiler: It wasn’t.

Because once I realized I could use the skills I already had to help real businesses grow – without clocking in, selling my soul, or begging friends to buy supplements – everything changed.

The System That Took Me from Welfare to $117K My First Year

Ready for the real breakdown?
Here’s the framework I used – and teach – because it actually works:

1. Generate More Than a Job – Without Acting Like a Walking Billboard

I didn’t join an MLM. I didn’t harass my friends and family.
I learned how to get freelance clients – and deliver value.

Simple math made it click:

  • 1 client at $1,000/month = solid side hustle
  • 5 clients at $1,000/month = quit your job
  • 10 clients at $1,000/month = six-figure business, baby

Fun fact: After stacking a few clients, I had my first $22,000 month – solo. No team. No fancy funnels. Just service, strategy, and guts.

Want a shortcut to calculating your freelance income potential?
Grab my Freelancer Calculator – it’ll blow your mind (in a good way).

2. Reframe the Skills You Already Have

I thought I didn’t have “marketable skills” because my resume was unimpressive.

Wrong.

  • “Handled client scheduling” = expert in time management and client relations
  • “Cooked dinner every night for picky toddlers” = fast, customized service under pressure
  • “Organized school events” = event coordination and leadership

Success isn’t about reinventing yourself. It’s about stacking your wins – and seeing them for what they actually are.

Pro Tip:
Study people in your niche. Look at how they describe themselves.
Then reframe your real experiences in the same elevated (but honest) way.

3. Build with What You Have (Not What You Wish You Had)

Here’s everything I started with:

  • An old laptop that crashed constantly
  • Borrowed Wi-Fi from my neighbor (don’t judge me)
  • A free Gmail account

You don’t need fancy software. You don’t need $5K websites.
You need:

  • A way to communicate
  • A way to deliver your work
  • A way to invoice and get paid

💡 Fun fact: I built my first $10K month from a combination of my phone and McDonald’s free Wi-Fi. If I can start there, you can start wherever you are too.

Who This Works For (Hint: It’s Not About Age, Credentials, or Your Instagram Aesthetic)

I’ve helped:

  • Stay-at-home moms
  • College students
  • Laid-off corporate employees
  • Grandparents
  • Creators with ADHD
  • Burnt-out retail workers

turn their messy, beautiful, imperfect lives into thriving businesses.

If you’ve got grit, curiosity, and the willingness to be bad at something long enough to get good? You’re already halfway there.

Your Quick-Start Freelance Starter Pack

Feeling overwhelmed? Here’s your bite-sized game plan:

  1. Pick a niche: Focus on industries you like (because you’ll be talking to these people a lot)
  2. Skill up selectively: Pick 1–2 services and get obsessed with getting good at them
  3. (Optional) Create a simple, scrappy portfolio or examples of what you can do: Even 2–3 mock projects is enough to start
  4. Set a “stretchy” price: If it makes you slightly uncomfortable, you’re probably charging correctly
  5. Tell everyone: Announce your services like you’re announcing a pregnancy – big energy only

Need templates, scripts, and a plan you can follow without overthinking?
Inside my Top 1% Freelancer Bundle, I hand you everything I wish I’d had at the start.

The Mindset Shift That Took Me from “Maybe Someday” to “Booked Out and Thriving”

Every successful freelancer I know has this one thing in common:

They move before they feel ready.

They act without guarantees.
They pitch even when they’re scared.
They post even when it feels like no one’s watching.

If you’re waiting to be “qualified enough” or “ready enough,” you’ll wait forever.
Your clients don’t need perfect. They need present.

Your Next Steps (The Fast-Track Version)

Here’s what I’d do if I were starting today:

✅ Get inside The Social Clique: www.cliqueforlife.com 

The biggest myth is that you need a perfect plan.
You don’t. You need imperfect action – over and over – until your “small wins” stack so high they turn into a new life.

Final Word: Your Dream Career Isn’t Waiting. It’s Already Calling.

You don’t need a permission slip to build a life on your terms.

You need to believe you’re allowed to start today – even if it’s messy, even if it’s slow, even if no one claps for you yet.

Start anyway.

Your future self (the one who’s booked out, working from wherever she wants, picking her kids up from school in the middle of the day) is already rooting for you.

Related posts:

The Salt Cave Interrupter

Changes To Your Facebook Newsfeed, Optimizing YouTube For Success

FREELANCE CLIENT RED FLAGS: 10 SIGNS TO WALK AWAY (AND WHEN TO STAY)

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

Holy moly I can’t believe I’m doing this… I’m ta Holy moly I can’t believe I’m doing this… 

I’m taking a few people behind the scenes FULLY as I build the next chapter for my kids and I.

🤟 Every month I’ll be releasing a Wealth Report (starting with this week’s ’founding edition’). 

In each and every edition I will share: 

- what moves went right 
- what moves went wrong (and how I’m pivoting) 
- goals and strategies to build wealth 
- the progress of my wealth building journey (real numbers ☺️🤓) 

And it’s 100% free for the early members 🙌🤩

Who wants in while it’s free - comment ‘SHOW ME’ 🤗
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
There is just something about Women Helping Women. There is just something about Women Helping Women. 

The movement and the women. 1,000,000 female business owners united by a woman whose bravery and heart amaze me. @christinarowe1 ❤️ 

@kacibrownhq and I are pictured here as we laughed and poured our hearts out because of the community it brings together). 

And there is something so amazing about Kaci and how her community unites women and gives them skills!!! 

And how @rachelmillermarketing has changed the way people post and think about building things that last and make impact. 

How @mollymahoneyofficial inspires and brings out the awesome in each of us so we can perform at our best. 

How @keenyakelly is so REAL - you feel like you’ve known her your whole life… and then she teaches you everything she knows. 

@maria.wendt for absolutely being the kindest soul (thanks for our chats and giving life - I am always in your corner!!!) 🫶

And @milamarksonofficial for breaking (smashing) the ceilings I once thought were unbreakable. 

And @sheriotto @annelisesongwriter @angeladivinephoto you all know what the past year and a half have meant. I love you all so much, truly. 

Cheers to women who help women. Women who love others enough to tell the truth. Women who are struggling and need a reminder to try again. 

You ladies (and many more that I couldn’t possibly tag or this post would never end). 

Tag a woman whose leadership has impacted you. Let’s see the love and shoutouts these women deserve!!!

📷 IC: @alessandromichelazzi (thank you Christina for the photos!!! Your heart is incredible!)

#womenhelpingwomen #mywholeheart #wealthywomen #WomenWhoLead #femaleentrepreneurs
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