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Rachel Pedersen

Rachel Pedersen

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The Simple Content System That 10xed My Monthly Reach

By Rachel Pedersen

You’re staring at a blank screen, wondering how the heck you’re supposed to post again today when you’ve already said everything.

And somehow… it still didn’t move the needle.

Meanwhile, people with half your skillset are blowing up for lip-syncing to “Girl on Fire” while pointing at floating text.

Here’s the truth most people won’t tell you:

Going viral isn’t about luck. It’s about systems.

And in this post, I’m breaking down the exact content strategy that took my reach on a SMALL platform from 42,311 to 502,008 in 7 days – without burning out, dancing, or posting manually 8 times a day.

WHY YOU’RE STUCK IN THE CONTENT CYCLE OF DEATH

Before I found my system, I was always in scramble mode.

I’d be in the middle of making dinner, hear a trending audio, and feel a surge of panic like, “Ugh I should record this now… but my hair’s in a bun, the lighting’s bad, and I have sauce on my shirt.”

Sound familiar?

Most people are stuck because they’re:

  • Creating content from scratch every day
  • Guessing what to post instead of following a strategy
  • Posting based on vibes, not data
  • Wasting time making things that won’t convert

The worst part? They’re working harder than I am… and getting way less traction.

Want to skip the guesswork and get 90 days of content done in one day?

Grab my 24 Hour Content Machine – it’s the exact system that helped me scale while spending less time creating: https://rachelpedersen.clickfunnels.com/24-hour-content-machine 

THE SIMPLE CONTENT SYSTEM (A.K.A. MY 24 HOUR CONTENT MACHINE)

This isn’t about “batching 5 Reels” and calling it a day. This is a real system built on:

  • Data-backed frameworks
  • Value-forward positioning
  • Automated nurture sequences
  • Strategic opt-ins and CTAs

Here’s what I do every quarter:

1. Choose ONE clear focus

Each 90-day cycle, I pick one core theme. Not five. Not seven. One.

For example:

  • “Scaling with content batching”
  • “Get clients from short-form video”
  • “How to grow your IG to 100K organically”

This gives your entire content calendar direction. You’re not just posting to post – you’re building momentum toward conversions.

2. Build my Content Blocks

I divide content into 3 categories:

  • Visibility (Reels, carousels, viral trends)
  • Trust (behind the scenes, stories, case studies)
  • Conversion (clear CTAs, lead magnet promos, soft pitches)

Then I brainstorm 10 ideas for each. That’s 30 pieces of content – done in under an hour.

3. Record in one afternoon

Yep. I record everything in one go. No outfit changes. No ring light drama. Just me, my phone, and a shot list.

This alone saves me 20+ hours a month.

4. Systematize the post-and-nurture

Each post includes:

  • A magnetic hook (tested + high-performing)
  • A real story or value piece
  • A call to action that moves them somewhere (DMs, email, comment)

I tie my best-performing freebie (like the 0–100K Blueprint) to posts that are built for volume – then nurture them with 5 emails that pitch one of my low-ticket or mid-ticket offers.

Want my viral hooks, scripts, and nurture sequences?

You can literally swipe the exact tools I use inside the 24 Hour Content Machine: https://rachelpedersen.clickfunnels.com/24-hour-content-machine

STUDENT SPOTLIGHT – WHAT HAPPENED WHEN THEY USED IT

Let me give you some real numbers.

  • Emiliana had 1,300 followers and had never made a Reel before. She batched her first set using my framework – and one video hit 178K views, brought in 114 leads, and closed 3 new clients.
  • Jake, a wedding videographer turned content strategist, used the batching strategy for his ghost clients. His agency hit $17K months within 6 weeks of switching to this system.
  • Amanda used the freebie-to-nurture flow and hit $2K in digital product sales without ever “launching.”

These aren’t unicorns. They’re regular people with good offers who stopped winging it.

Want to grow your Instagram to 100K without paying for ads?

Grab my 0–100K Instagram Growth Blueprint. It’s free. It works. And it’s yours: https://rachelpedersen.clickfunnels.com/optin1700155068740 

3 MISTAKES THAT KILL YOUR CONTENT ROI

Let’s talk about what not to do – because most people are still doing these:

Mistake #1: “Just post more.”

More content isn’t better. Better content is better.

If you’re pumping out 3 Reels a day with no strategy, you’re basically feeding the algorithm junk food.

Mistake #2: No CTAs

You could go viral and still have nothing to show for it if you’re not telling people what to do next.

“Like and follow” is not a CTA.

Mistake #3: Saving value for later

Most people are scared to give away too much. But value-first content builds trust faster than any funnel ever could.

Building trust with your audience starts with how you show up.

The Social Clique is where I teach my exact client systems, offers, and content conversion methods that built my biz from $0 to multi-7 figures: www.cliqueforlife.com 

THE BIG SHIFT (AND WHY THIS STILL WORKS IN 2025)

You might be thinking, “But is this still working now?”

Yes. And here’s why:

This strategy isn’t built on hacks. It’s built on psychology.

  • It meets people where they are
  • It provides solutions before selling
  • It gives clear next steps
  • It builds equity over time

Every single day, I still get leads and sales from content I made months ago. That’s the magic of strategic batching.

This isn’t about “going viral” once. It’s about building a machine that works while you’re off living your life.

Want to finally feel ahead on content?

Grab the 24 Hour Content Machine. Build it once… benefit for months: https://rachelpedersen.clickfunnels.com/24-hour-content-machine 

Final Thoughts

You don’t need to be everywhere. You don’t need to post every day. You don’t need to hire a team or spend hours editing videos.

What you do need… is a system.

And the one that 10xed my reach, helped me grow by over 90,000 followers, and booked clients and sales while I was offline?

It’s simple. Repeatable. And already working for hundreds of others.

So if you’re tired of throwing spaghetti at the algorithm – this is your sign to shift.

You don’t need more time. You need a smarter system.

Now go build your machine.

Related posts:

How to Use Content Hacking to Create Quality New Content That Performs

What Does a Social Media Manager Do?

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Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

If you have 900 saved posts and the same problems, If you have 900 saved posts and the same problems, we should probably stop pretending the saves are helping.

Because saving something is not the same as using it.

But it feels weirdly productive for a second, doesn’t it?

You see a good tip.
You hit save.
Your brain goes, nice, we’re growing.

No you’re not.

You’re collecting.

And collecting is sneaky because it can look a lot like momentum when it’s really just a prettier version of procrastinating.

Learning feels safe.

Doing does not.

Doing is where you might do it wrong.
Doing is where it might flop.
Doing is where you find out whether you actually want the result badly enough to be a little uncomfortable.

That’s why people keep saving and not changing.

Not because they’re lazy.

Because saving lets you stay smart without having to be visible.

That’s the trap.

At some point, more information stops helping and starts making you weirdly dependent on everyone else’s brain.

You trust the saved post.
You trust the guru.
You trust the carousel.
Meanwhile, your own follow through is sitting in the corner like hello???

If you’re “trying to learn,” great.

What are you implementing this week?

Not what are you reading.
Not what are you researching.
Not what are you almost ready to maybe test soon.

What are you doing.

Pick one saved post.

One.

Then decide what done looks like.

Write the script and send it.
Make the template and post it.
Do one rep and track what happened.

That counts.

And if you “don’t have time,” then we’re not doing the full version. We’re doing the 20 minute version.

Timer on.
Messy counts.
Done is better than admired.

I don’t want a library of good advice I never used.

I want proof.

Because one action will teach you more than 900 saved posts ever will. #socialmedia #contentmarketing #entrepreneur #productivity #marketing
me: this is catastrophic this is deeply personal i me: this is catastrophic
this is deeply personal
i will never be the same

life: okay dramatic little cupcake everything worked out

me: …huh.

shoutout to @netflixnmovies for nailing this one

#funnymemes #relatable #stress #overthinking
people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
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