• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Rachel Pedersen

Rachel Pedersen

Your Content Wishes - Strategically Granted

  • Home
  • About Rachel
  • Book
  • THE SHOP
  • Blog
  • Podcast
  • Collab

What is TikTok? Can I Use TikTok For Business?

By Rachel Pedersen

TikTok is not just your ordinary social media platform.

Originally launched under a different name – “Musical.ly”, TikTok is a great venue for showing off your creativity and wit.

It’s an amazing platform for engaging with your customers – learning more about what they want, don’t want and having fun with them.

Chipotle. Guess. Redbull.
NBA. The San Diego Zoo. MTV.
The Washington Post. NBC’s Stay Tuned. BBC.

All these brands have active presences on TikTok, winning over consumers and gaining traffic.

TikTok IS POWERFUL FOR ANYONE AND ANYONE BUSINESS

Whether you’re a consumer, B2B, or B2C business….
A small startup or even if you own a Fortune 500 company.

What’s amazing about Tiktok is that it evens the playing field and gives everyone the
opportunity to become an overnight success.

Just like I have experienced, as well as a ton of other people who are using this social
Platform.

(For context, I’ve grown by 220,000 followers in 10 months on TikTok)

I know what you’re thinking… You’re thinking that this app is only popular with kids and millennials.

The app is becoming more appealing to a growing number of older demographic and
influencers.

Adding more coal to the fire of thought – TikTok is quickly coming close to overtaking Instagram.
Why?

Because although it has a limited format and you have to adhere to the unique quirky nature of
the platform, it has some crazy organic reach that no sane marketing strategist will want to miss.

And if you’re the type of person who loves being creative, you’re going to enjoy breaking
through personal barriers and sharing short but highly engaging content about you and your
business.

TikTok IS CRAZY!

You heard it right!

TikTok is crazy!

You’re going to find some things from this platform that will make you think twice about
considering it for your business.

And that’s totally fine!

You just have to remember this…

You are in full control of the content you want to present to your target audience.

You don’t have to try anything if it doesn’t feel the right fit for you and your brand.

When something doesn’t feel comfortable, STOP.

Sit back and observe what is it that makes you feel uncomfortable.

Ask yourself if what you’re doing could be actually a great fit for how you or your brand should
be seen by your target audience?

Reflect if contents that are trending or engaging is something that maybe you should actually
consider doing.

In TikTok, you can be creative…
You can be jolly…
You can also choose to be crazy at times…

But ultimately, you just have to be YOU!

TikTok IS FUN

The beautiful thing about TiktTok is that you will be able to reimagine your brand, your business,
your customers, and your relationship with your customers in a totally new way.

It is amazing how you can be creative in presenting yourself as a person or as a business to
your customers.
You can explore a lot of stuff, learn more about yourself and your business.

And you will also have the opportunity to know more about your customers and build a better
relationship with them.

Eventually, you’ll find fulfillment in having fun and being original.

And did I mention the insane organic reach?

I know. I just want to remind you.

TikTok also recently launched an advertising process and hyperlinking capabilities for brands.
Does that sound enticing to you?

If you want to know more about the crazy, crazy world of TikTok, I’ve put together several resources to support you:

???? Learn more about TikTok with this free resource:  https://www.tiktokstarterpack.com/free
???? Join my FREE TikTok training community: www.tiktokgrowthhacks.com 
???? Follow me on TikTok: https://vm.tiktok.com/XkDhUL/

Related posts:

What to do When a Client Ghosts You

8 Ways to Get Stuff Done When You're Not Motivated

What You Need To Know About Social Media In 2018

Filed Under: General Social Media

← Previous Post
Why is TikTok so Popular?
Next Post →
WHAT IS TIKTOK AND DO I NEED TO BE ON IT?

You may also like

Why I’ll Never Pretend to Have It All Together (Especially With My Kids Watching)
How to Write Like You Talk (Without Sounding Like a Robot)
How I Grew an 8-Figure Business With Kids Crawling on My Laptop

Primary Sidebar

The Latest Blogs

  • Why I’ll Never Pretend to Have It All Together (Especially With My Kids Watching)
  • How to Write Like You Talk (Without Sounding Like a Robot)
  • How I Grew an 8-Figure Business With Kids Crawling on My Laptop
  • How One Automation Gave Me My Weekends Back
  • When Synchronicity Smacked Me in the Face (and Changed My Business)
  • The Real Reason You Procrastinate on Content
  • The Psychology ‘Trick’ That Closed More Sales Than Scripts Ever Did
  • 100 Content Ideas in 60 Minutes (Yes, Really)
  • Why You Feel Like a Failure… Even When You’re Crushing It

Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

Holy moly I can’t believe I’m doing this… I’m ta Holy moly I can’t believe I’m doing this… 

I’m taking a few people behind the scenes FULLY as I build the next chapter for my kids and I.

🤟 Every month I’ll be releasing a Wealth Report (starting with this week’s ’founding edition’). 

In each and every edition I will share: 

- what moves went right 
- what moves went wrong (and how I’m pivoting) 
- goals and strategies to build wealth 
- the progress of my wealth building journey (real numbers ☺️🤓) 

And it’s 100% free for the early members 🙌🤩

Who wants in while it’s free - comment ‘SHOW ME’ 🤗
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
There is just something about Women Helping Women. There is just something about Women Helping Women. 

The movement and the women. 1,000,000 female business owners united by a woman whose bravery and heart amaze me. @christinarowe1 ❤️ 

@kacibrownhq and I are pictured here as we laughed and poured our hearts out because of the community it brings together). 

And there is something so amazing about Kaci and how her community unites women and gives them skills!!! 

And how @rachelmillermarketing has changed the way people post and think about building things that last and make impact. 

How @mollymahoneyofficial inspires and brings out the awesome in each of us so we can perform at our best. 

How @keenyakelly is so REAL - you feel like you’ve known her your whole life… and then she teaches you everything she knows. 

@maria.wendt for absolutely being the kindest soul (thanks for our chats and giving life - I am always in your corner!!!) 🫶

And @milamarksonofficial for breaking (smashing) the ceilings I once thought were unbreakable. 

And @sheriotto @annelisesongwriter @angeladivinephoto you all know what the past year and a half have meant. I love you all so much, truly. 

Cheers to women who help women. Women who love others enough to tell the truth. Women who are struggling and need a reminder to try again. 

You ladies (and many more that I couldn’t possibly tag or this post would never end). 

Tag a woman whose leadership has impacted you. Let’s see the love and shoutouts these women deserve!!!

📷 IC: @alessandromichelazzi (thank you Christina for the photos!!! Your heart is incredible!)

#womenhelpingwomen #mywholeheart #wealthywomen #WomenWhoLead #femaleentrepreneurs
Follow on Instagram


Lexi Theme by Code + Coconut