{"id":1965,"date":"2018-05-17T13:01:43","date_gmt":"2018-05-17T18:01:43","guid":{"rendered":"http:\/\/rachelpedersen.com\/?p=1965"},"modified":"2018-10-06T18:11:36","modified_gmt":"2018-10-06T23:11:36","slug":"8-tips-for-writing-great-tweets","status":"publish","type":"post","link":"https:\/\/rachelpedersen.com\/8-tips-for-writing-great-tweets\/","title":{"rendered":"8 Tips for Writing Great Tweets"},"content":{"rendered":"
Guest Post<\/strong> by Dawn Mentzer<\/span><\/p>\n I\u2019ve lost count how many times business owners and other professionals have told me they \u201cdon\u2019t get\u201d Twitter. When I tell them it has been the best social media platform for my business, they\u2019re genuinely surprised \u2014 and skeptical. But it\u2019s true. <\/span><\/p>\n For example, I have had the pleasure of getting to know Brad Shorr and Kelly Quain through Twitter. Brad and Kelly are with Straight North, the Internet marketing firm for which I now write blog posts like this one. If it wouldn\u2019t have been for Twitter, I may have never crossed paths with them nor had an opportunity to build professional relationships (I consider them genuine friendships, as well) \u2014 and you wouldn\u2019t be reading this blog post right now. <\/span><\/p>\n I understand the frustration people experience with the platform. Many face a learning curve when acclimating to it. It requires some self-initiated study to watch how people are using it to successfully build connections and advance their businesses and personal brands. <\/span><\/p>\n One critical component to reaping results from Twitter is writing tweets that interest, entertain, inform, or otherwise draw and engage your audience. If you don\u2019t have that as the foundation of your Twitter strategy, all else really won\u2019t matter very much.<\/span><\/p>\n Before you can write tweets that are worthy of your audience, consider the kind of information your prospective customers, existing customers and industry colleagues will find helpful. Craft your tweets around content that your followers will care about. Share links to blog posts, articles, podcasts and videos that your business has created and those that respected professionals in your field have published. <\/span><\/p>\n Just because Twitter expanded its character limit from 140 to 280 doesn’t mean you should max out your allowed space. It’s nice to have some extra characters to get your point across, but try to be brief. Twitter is a fast and furious platform. Less is often more, so concentrate on making an impact with as few words as possible.<\/span><\/p>\n Hashtags provide a way for people looking for content on specific topics to find tweets that offer it. So, if you make essential oil blends, using the hashtag #essentialoils will help Twitter users (even those who aren’t yet following you) find your tweets. Just be sure any hashtags you use are appropriate for the individual tweets in which you include them, so you’re not misleading people. For example, it would be in bad form to use the hashtag #Trump in a tweet that has nothing at all to do with our POTUS. Sure, your tweet will get found because you’ve used a popular hashtag, but you’ll destroy your credibility in the process.<\/span><\/p>\n To zero in on hashtags that are relevant to what you tweet about and to gauge their prominence, consider using a tool such as <\/span>Hashtagify<\/span><\/a> or <\/span>Tagboard<\/span><\/a>.<\/span><\/p>\n How do you write great tweets? Consider these tips:<\/b> <\/ol>\n
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