{"id":8782,"date":"2021-06-28T00:08:00","date_gmt":"2021-06-28T05:08:00","guid":{"rendered":"https:\/\/rachelpedersen.com\/?p=8782"},"modified":"2022-06-02T20:52:16","modified_gmt":"2022-06-03T01:52:16","slug":"its-all-about-engagement","status":"publish","type":"post","link":"https:\/\/rachelpedersen.com\/its-all-about-engagement\/","title":{"rendered":"Its all about Engagement"},"content":{"rendered":"\n<p>E N G A G E M E N T<\/p>\n\n\n\n<p>No, not the type where you get a nice shiny diamond on your finger.&nbsp; I\u2019m talking about social media engagement.<\/p>\n\n\n\n<p>So you\u2019ve set up your business. Your branding is looking top notch, website looks amazing, Facebook, Instagram looking perfect<\/p>\n\n\n\n<p>You invite all your friends to like your shiny new business page, they invite all their friends to like your page\u2026 you\u2019ve got hundreds of followers already&#8230;brilliant right?<\/p>\n\n\n\n<p>NO. It actually kills your organic page reach.<\/p>\n\n\n\n<p>Think about it&#8230;you post on your FB page, and you don\u2019t get any engagement because all your followers have no idea who you are, what you are about and have zero interest in your business. They\u2019re only following you because they liked your page as a favour to a mate. They received an invite saying \u201csuch and such invited you to like xyz page\u201d<\/p>\n\n\n\n<p>And many will click like a robotic response because they like the friend who\u2019s asking and are helping them out!<\/p>\n\n\n\n<p>So&#8230;What happens next?<\/p>\n\n\n\n<p>Well you\u2019ve got lots of followers on your business page but no or very low engagement.<\/p>\n\n\n\n<p>So Facebook have a wonderful thing called the algorithm which makes a decision that your page is rubbish and no one is interested in the content<\/p>\n\n\n\n<p>It makes that decision that all the people who liked the page, as they don\u2019t do anything else to ENGAGE with you eg. comment, like, share etc they must not think your content is of value<\/p>\n\n\n\n<p>No value = less organic reach<\/p>\n\n\n\n<p>Think about how many pages you have liked and haven\u2019t seen stuff from for a long time&#8230;it\u2019s because you don\u2019t engage and FB have decided not to show you that stuff.<\/p>\n\n\n\n<p>So firstly do not invite all your friends to like your page unless they are your ideal customer.<\/p>\n\n\n\n<p>Also asking for \u2018like for like\u2019 or \u2018help a small business invite all your friends\u2019 is not a strategy for growth.<\/p>\n\n\n\n<p>Please, please, please only like pages you are interested in and will engage with.<\/p>\n\n\n\n<p>Dormant likes do not result in sales, they are vanity numbers and they kill the rest of your reach. Equally likes from someone who is never likely to buy from you and not your ideal customer are of no value. Real genuine engagement is what you need to be targeting, a small number of likes and real engagement is so much better than large numbers.<\/p>\n\n\n\n<p>The onus is on us the business owner to make our business page interesting and engaging to our ideal clients. Remember, FB is no longer a numbers game of vanity likes.<\/p>\n\n\n\n<p>So, now we know we need engagement to help grow your reach\u2026 how do we create content that guarantees engagement?<\/p>\n\n\n\n<p>Here are my tips\u2026<\/p>\n\n\n\n<ol type=\"1\"><li>Follow the 4:3:2 rule\u2026<\/li><\/ol>\n\n\n\n<p>It\u2019s a simple ratio for your social media posts:<\/p>\n\n\n\n<ul><li>4 posts which add value to your brand\u2026 useful tips to help your reader: Tip Tuesday, Wednesday Wisdom, how to videos etc.<\/li><li>3 posts that show your personality in your posts\u2026post content that create connections: current affairs, your thoughts, how you\u2019re feeling.<\/li><li>&nbsp;2 posts that promote or sell yourself: show your work, testimonials from clients, behind the scenes.<\/li><\/ul>\n\n\n\n<ol type=\"1\" start=\"2\"><li>Don\u2019t be Spammie Pammy! Don\u2019t be posting rubbish day after day. Take time and effort to create your posts.<\/li><\/ol>\n\n\n\n<ol type=\"1\" start=\"3\"><li>Network and create relationships.&nbsp; Don\u2019t be a \u2018lurker\u2019, if you read a post and enjoy it make sure you like, comment or share. This will help to create good online relationships.<\/li><\/ol>\n\n\n\n<ol type=\"1\" start=\"4\"><li>Take advantage of national holidays and key dates.&nbsp; It\u2019s not just about Valentines day, Christmas day etc. Don\u2019t forget about World Smile Day (2<sup>nd<\/sup> October) or World Mental Health Day (10<sup>th<\/sup> October) and of course Black Friday (27<sup>th<\/sup> November). The list goes on and on! I always make a list of those key dates that are relevant to my business and create nice posts with graphics etc. It\u2019s a great way to engage with your followers.<\/li><\/ol>\n\n\n\n<p>And there you have it&#8230;  <strong>Go forth and ENGAGE!<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"322\" src=\"https:\/\/rachelpedersen.com\/wp-content\/uploads\/2021\/06\/Kristina-Hunt-Virtual-Assistant.png\" alt=\"\" class=\"wp-image-8785\" srcset=\"https:\/\/rachelpedersen.com\/wp-content\/uploads\/2021\/06\/Kristina-Hunt-Virtual-Assistant.png 320w, https:\/\/rachelpedersen.com\/wp-content\/uploads\/2021\/06\/Kristina-Hunt-Virtual-Assistant-298x300.png 298w, https:\/\/rachelpedersen.com\/wp-content\/uploads\/2021\/06\/Kristina-Hunt-Virtual-Assistant-150x150.png 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/rachelpedersen.com\/wp-content\/uploads\/2021\/06\/kristina.png\" alt=\"\" class=\"wp-image-8787\" width=\"250\" height=\"125\"\/><figcaption>Virtual Assistant and Marketing Consultant<\/figcaption><\/figure><\/div>\n\n\n\n<p>I\u2019m Kristina, a Virtual Assistant and Marketing Consultant from Lancashire, UK.<\/p>\n\n\n\n<p>I have over 20 years of experience working in Executive Support and Marketing &amp; Design. During this time I have worked for some major brands including Kelloggs, ASICS and Phones 4u.<\/p>\n\n\n\n<p>I&#8217;m now utilising my marketing and organisational skills by helping startups and smaller businesses to get organised and noticed! I love my job, why? for me personally, it gives me the flexibility to be able to work and spend time with my family, I have two gorgeous children Theo &amp; Sadie. I also get to help new businesses grow, help entrepreneurs achieve their goals with my admin and marketing expertise.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E N G A G E M E N T No, not the type where you get a nice shiny diamond on your finger.&nbsp; I\u2019m talking about social media engagement. So you\u2019ve set up your business. Your branding is looking top notch, website looks amazing, Facebook, Instagram looking perfect You invite all your friends to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/posts\/8782"}],"collection":[{"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/comments?post=8782"}],"version-history":[{"count":1,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/posts\/8782\/revisions"}],"predecessor-version":[{"id":12432,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/posts\/8782\/revisions\/12432"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/media\/12408"}],"wp:attachment":[{"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/media?parent=8782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/categories?post=8782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rachelpedersen.com\/wp-json\/wp\/v2\/tags?post=8782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}