The Blog

Starting an email list from scratch feels intimidating.You’re writing into the void.You’re refreshing your dashboard, hoping one person – someone not related to you – opts in. Meanwhile, everywhere you turn, you hear, “The money’s in the list!”(Which feels like a cruel joke when you have 7 subscribers and 3 of them are test emails.)…Read…

The idea of ditching a 9-to-5 sounds magical… until you realize most people talking about it either 1) already had a giant head start or 2) skipped the messy middle parts. This is the version I wish someone had handed me back when I was a broke mom, googling “how to make money from home”…Read…

(No guilt. Just real strategies from a mom who built her business between naptimes and Nerf battles.) Most “productivity tips” are written by people who have… help. A nanny. A partner with an ultra-flexible job. A team. But what about the moms working from home with kids, clients, dinner, AND deadlines? This is for us….Read…

If you’ve been posting consistently and still feel like your Instagram growth is in hibernation… you’re not imagining it. The old tactics? Dead. The old engagement bait? Buried. That “post 3 Reels a day and pray” strategy? I’d like to unsubscribe. Instagram has changed – not in a cute aesthetic way, but in a ‘your…Read…

(No MLMs. No scams. No soul-sucking nonsense.) A few years ago, I was testing jobs that paid less than $1 per hour. I’m not kidding – I answered questions for 8 to 25 cents each as a ChaCha guide. I tried transcription jobs that paid less than minimum wage. And don’t even get me started…Read…

In February 2023, I tried to delete my Instagram. I was so done.Despite having over 169,000 followers, my engagement was tanking.I was losing followers every single day, and posting felt like shouting into the void. And Instagram wouldn’t let me delete my account – because I’m verified.So I was stuck with it… whether I liked…Read…

(Real strategies from someone who actually did it – while juggling toddlers, burnout, and clients who “just had a quick revision”…) $100K/month sounds flashy. But it’s not magic, luck, or being a blue-check “influencer freelancer.” It’s about systems. Real strategy. And doing what actually works – over and over again – until you look up…Read…

(And Still Have Time to Eat Lunch With My Husband) Let’s rewind to the days before I had a content system. It was 9:52 a.m.I had a team meeting at 10.My hair looked like a feral raccoon had been nesting in it, my kids were singing “Let It Go” at full volume, and I was…Read…

(From Welfare to Multi-Millionaire – Without a Morning Routine or Magic Wand) Let’s talk about habits – but not the Pinterest-perfect kind. Not the “green juice at 5am” or “buy a new journal and suddenly manifest $100K months” kind. I want to share the real habits that transformed my life – from being a single…Read…

Let’s skip the pep talk and get to the real stuff. If you’ve been stuck in a cycle of posting into the void, pitching people who ghost, or wondering where the actual paying clients are hiding  –  you’re not alone. I’ve been in that place. In the early days, I did everything from posting on…Read…