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Rachel Pedersen

Rachel Pedersen

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Do Business Numbers Stress You Out?

By Rachel Pedersen

Your heart is racing. You’re short of breath. Your stomach is all sorts of messed up.

You know that terrible feeling.

That feeling you get when you are about to face that thing in your business that sends you into a spiral of panicked thoughts and anxiety.

Maybe it’s because your finances- and you know taking a peek would reveal your current amount of debt, your lack of savings and your lack of cash flow.

Or maybe you’re about to hit that scary “Go Live” button on Facebook, and terrified of all of the awkward pauses that haven’t even happened yet.

And don’t even get me started on playing the video back. Do I really sound like that? Uggghhh, I totally used the wrong word.

Perhaps you’re listening back to that interview you did for your podcast, and beating yourself up over all of the things you should have said or explained better.
Is your heart rate up right now just thinking about these scenarios?

Congratulations, you are a healthy, living human! And to add to the good news, that thing that pushes your panic button doesn’t have to be a “thing” at all anymore when you choose to separate the emotion from the data.

I know what you are thinking. “Okay, Rachel. That’s easier said than done.”

Trust me. When you shift your perspective from spiraling down an emotional rabbit hole of tearing yourself apart, and realize it’s all just data, those stressors suddenly become a whole lot less stressful.

For me, it was photos.

After a photoshoot with a photographer I would dive into the raw footage on the camera and instantly my mind would fixate on thoughts of forgetting to suck in my stomach, or having crazy eyes, or looking slouched over. It would be really discouraging to see photo after photo that looked awkward, embarrassing and just plain odd.

But here’s the thing: I wasn’t looking at the final, edited product. I was simply looking at a snapshot in time.

In reality it takes a good 15-20 photos to get that one great shot. While a lot of them may be off a little bit, there’s always that one ore two that are amazing.

Photos are just a snapshot in time.

I may have looked awkward in that moment, but then the moment was gone. When I started to recognize that, it made me feel not so hard on myself about every single photo being taken.

Including the not so flattering ones I maybe would be tagged in, or a photo of myself that someone would put up on the screen when I would be speaking on stage.

When I started realizing that photos were just snapshots in time, it removed a lot of the pressure.

And just like photos, your finances are just a snapshot in time. A Facebook Live is just a snapshot in time. A podcast interview is just a snapshot in time.

I stopped re-looking at those photos after the initial viewing. I stopped going back and looking again at all of those photos I didn’t like. I stopped relooking at all of my finances from the month before after we had already looked at it.

Don’t beat yourself up about the things that are just a snapshot in time. Photos, finances, videos, podcasts, are all just snapshots in time. It’s just data.

Instead of having your heart rate elevate, you can instead just step back and realize that it’s just documentation and data of where you were in that moment. Once you realize it’s just data, you can drop the emotional overdrive.

Now I often finish photoshoots early. I get through the shots I want to take, all the outfits I have planned to wear, and recognize I’ve gotten what I needed. I don’t stress over each photo as I go through and review the shots on the camera.

I know now it is what it is, and each photo is just a snapshot in time. Just like finances, Facebook Lives, Podcasts and all of the other triggers that get our hearts racing.

If you want to learn more about getting the right mindset, here’s a powerful resource for you: https://www.rachelsmindsetmanifesto.com/download

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

people think i’ll spill their secrets but i can’t people think i’ll spill their secrets but i can’t even remember why i opened the fridge

anyone else???
Adding this to the list of ‘Random talents I have’ Adding this to the list of ‘Random talents I have’ ✅🤣

Someone commented on this video and said my content catches them off guard, because it’s like a mix between businesstok and a finsta AND THAT IS THE BIGGEST COMPLIMENT ❤️ I want to give you everything you need to succeed but also show you my personality! 👯‍♀️

✨ This is your sign to go and have fun with your content today ✨
One comment can absolutely throw off your whole mo One comment can absolutely throw off your whole mood.

That does not mean you are fragile.
It means you are a person with a nervous system and a phone and a business and eyeballs.

Very normal.

The part that matters is what you do next.

Because the second you read something rude, your brain gets loud fast.

Your chest tightens.
Your fingers get fast.
And suddenly you are writing a full legal brief in your head like this stranger has personally been chosen for your closing argument.

I get it.

But reacting and leading are not the same thing.

Reacting is about relief.
Leading is about control.

And if you answer from the spike, it usually does two things:
makes the room feel weird
and leaves you feeling gross after

No win there.

Also, not every comment deserves the same energy.

Some people are confused.
Some are projecting.
Some are bored and using your comment section like a hobby.

Those are different.

So before you reply, ask yourself what is actually happening here.

Is this a real objection my quiet buyers might have too?
Is this my person, or just a random drive by with Wi Fi and opinions?
Is there something useful to clarify for the people reading without saying a word?

That is the shift.

Do not defend for the sake of defending.
Diagnose for the sake of the audience.

If somebody says, “this is stupid, this won’t work,” you do not need to perform confidence.

You can just say:
Totally fair question. What part feels unrealistic to you?

That response does a lot.

It slows the temperature down.
It makes the other person get specific.
And it shows the rest of the room that you are not rattled just because someone coughed in your direction.

Same thing with the classic “you’re just trying to sell.”

Okay.
And?

You can answer that without getting weird.

Clarity is not manipulation.
An offer is not a crime.
And calm does not mean passive.

So today, pick your move:
ignore the noise
ask one clean question
or turn the objection into content and help the people quietly watching

That is leadership.

#socialmedia #contentcreation #marketing #onlinebusiness #businessowner
Let me know if this hit the right side of IG 🤣 whe Let me know if this hit the right side of IG 🤣 where my PKs at?!

That heat round of public criticism (and private) was next level compared to social media hate.

Poul is a missionaries kid too haha!
I buy my own mockingbird (and then teach others ho I buy my own mockingbird (and then teach others how to buy theirs). 

Creating high-performing content doesn’t require 4 hours, a ring light, and a meltdown 😭

This is the exact system I use to batch a full month of video in 30 minutes - even on low-energy days.

And I’ll share it with you FOR FREE - comment VIDEOS below!!!

#contentcreation #socialmediatips #videomarketing #instagramgrowth #onlinebusiness businesstips
If I lost it all tomorrow no followers, no list, n If I lost it all tomorrow
no followers, no list, no proof, no cute little receipts to point at

I would not waste a week trying to look established.

That is where people lose so much time.

They try to look polished first.
Professional first.
Credible first.

And meanwhile nobody knows they exist.

No thank you.

If I had to rebuild, I would get visible immediately.

Short form video.
Raw.
Hook first.
Saying something real.
Not waiting until the lighting is flattering and the brand voice is having a good hair day.

Because the invisible stage is not the stage to over-style.

It is the prove it stage.
The rocky montage stage.
The “say something useful before your fear talks you out of it” stage.

And yes, the panic would absolutely try to jump in.

It would say:
you’re behind
you’re doomed
you had your shot

Cool.
Very dramatic.
But wrong.

Because sometimes losing the old version is not doom.
It is freedom.

No stale identity to protect.
No old audience to keep happy.
No pressure to keep performing as the version of you that built the first thing.

Just data.
Movement.
Rebuild.

So week one?

I would post daily.
I would repeat the hooks that hit.
I would build a tiny freebie before it was ready and let it be a little embarrassing.
Mine have been ugly before too. Still worked.

Because followers with no list is just noise with good lighting.

I would rather have 73 people on an email list who actually care than a pile of views and no way to catch them.

And yes, I would manually DM the link if I had to.
Like it is 2016.
Like I have bills.
Like I am not above doing what works before it looks impressive.

I do not need a head start.

I need a plan.
And I would make one fast.

#socialmedia #contentcreation #emailmarketing #onlinebusiness #marketing
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