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Rachel Pedersen

Rachel Pedersen

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HOW TO BECOME A SOCIAL MEDIA MANAGER

By Rachel Pedersen

What does a social media manager do every day?

Social media managers are the most needed and in-demand professionals of this century. These creative individuals have one main responsibility: to make sure that their company is always being promoted, communicated with by consumers via social media networks like Facebook, Twitter or Instagram.

Social Media Managers (SMM) spend every day creating brand promotions on these platforms while also maintaining a strong presence for any marketing campaigns from their company across several different social medias such as Facebook, Twitter and Instagram; SMM’s job can sometimes be intense but it never feels like work!

In simple terms, social media managers plan, create and post content (videos, pictures, written words) for brands and businesses on their social media! Let’s dive into how to become a social media manager and all of the things you’re going to want to know.

Find out more on what social media managers do right here .

The average salary for social media managers

According to the U.S Bureau of Labor Statistics, there are currently 30,000 Social Media Managers working in America and they all earn a salary that is higher than $52054!

The average annual wage for social media managers has just surpassed 50000 dollars according to the US bureau of labor statistics. 

However, I teach a way to become a social media manager that can actually SURPASS the average national salary.

How Much Can a Social media manager actually make?

The average salary of a full-time, in-house, salaried social media manager in the United States is $52,054. But what I’m sharing with you today is NOT how to become a full-time, in-house, salaried social media manager.

I’m teaching how to become your own boss as a social media manager with freelance clients around the world.

So let’s dive on in: Joinsmu.com

How to become a social media manager without a degree and without experience

In order to become a social media manager, here are some simple steps you can follow:

  1. Learn the basics of social media through training – Join 1000’s of social media managers, from beginners to advanced, only in SMU!! Now available for FREE!!
  2. Find a social media management mentor who can help you grow and learn more about the industry from their experience and expertise
  3. Read marketing, sales, and psychology books
  4. Study what’s working on social media for other companies
  5. Instead of scrolling on social media, start studying and taking notes
  6. Build your own personal brand as your first client
  7. Get an internship as a social media manager
  8. Go out there and get your first client – Grab the 80 ways to find a client HERE !!

1. Learn the basics of social media through training

Learn how to use social media for your company and get the best out of it by learning from seasoned experts.

Social media has evolved so much over the past few years that even if you are an expert, there is always something new coming up in this ever-changing world.  What’s more, we’re living through a time where everyone needs to be on their A game when it comes to using technology–being able online 24/7 means never being caught off guard with no understanding of what’s happening around us! 
This FREE social media management course will teach you everything about basics like creating profiles and posting messages as well as some other advanced skills such as managing multiple business accounts or checking analytics reports: My Number One Resource on how to become a social media manager www.joinsmu.com

how to become a social media manager

2. Find a social media management mentor who can help you grow and learn more about the industry from their experience and expertise

How do you find social media management mentors who can guide and teach you about their industry? I fired my mentors. They have a deep knowledge of the latest trends in this field, offer advice from time to time, share cool new things with me that might be helpful for my clients’ projects or business goals. 

I highly recommend hiring a mentor who has achieved what you want to achieve!!

IF YOU ARE LOOKING FOR A MENTOR – I invite you to apply for my mentorship!! Only at www.cliqueforlife.com

3. Read marketing, sales, and psychology books

You must keep up with the latest marketing, sales and psychology books to be successful.

The best way to understand what kind of things are going on in your industry is by reading! The smartest people who know how you can succeed are sharing their knowledge for free online so that they remain top-of-mind when you’re ready to buy. There’s no excuse not too read these resources – it just takes a few minutes out of each day!

4. Study what’s working on social media for other companies

Actively learn from the success of other brands on social media by following their pages and analyzing what works for them.

Maintain a healthy level of skepticism, but also be open to learning new things!

A company is not obliged to copy another person’s or business’ strategy as it may not work in your industry; however, there are many benefits that can come out if you study how others have implemented successful strategies with positive outcomes. 

By examining these examples through analytics packages such as Facebook Insights and Google Analytics  you will better understand which aspects resonate best within your target audience demographic.

5. Instead of scrolling on social media, start studying and taking notes

Don’t waste your time scrolling through social media, but instead invest that time in studying and taking notes.

Study the patterns, what you see in viral/highly engaged social media content!

6. Build your own personal brand as your first client

An OPTIONAL step to building a successful career as a social media manager is developing your personal brand. The reason for this may seem contradictory, but by doing so you’ll be able to focus on the design process without any distractions from other people or projects.

In the professional world, you need to be able to stand out from other candidates vying for the same position as you in order to get noticed by a potential employer or client. Start building your personal brand at home before entering into an office work environment so that when opportunities arise, they will find themselves knocking on your door rather than someone else’s!

7. Get an internship as a social media manager

One way to get a head start on your career is by becoming an intern. 

You would not only gain invaluable hands-on knowledge about how companies use these types of outlets but also support their goal as they work towards equality within all communities nationwide. 

This position will allow students or anyone looking for a new opportunity to hone skills that are applicable across multiple industries such as promoting events or designing ads from scratch – something everyone could benefit from learning!

8. Go out there and get your first client

It’s your time to shine! You’ve been working hard and now is the perfect opportunity for you to start getting clients. Become a social media expert by offering services in which businesses need help with managing their accounts on Twitter, Facebook, Instagram or whichever other platforms are trending at the moment.

Find 80 ways to get a client right HERE!

How Do Social Media Managers Make Money If They’re Not Salaried?

Social Media Managers can be freelancers – and act as their own boss. They can invoice their clients (other companies, businesses or brands) for monthly retainers for the services that they offer.

Social media managers make money by charging clients a certain amount of money each month to plan, create content, engage and advertise their clients’ businesses online –  but this is only for people who can afford it!

Social Media Managers are in high demand with companies and brands alike. Since they don’t work on site, their services can be put to use anywhere in the world (you can work with international clients), and the cost to build/scale your business as a social media manager is low. 

Is Social Media Management Right for You?

The job of Social Media Manager is one that can be very rewarding as well. You will help in the social media marketing, strategy and engagement for a company or organization you are working with. 

This does not just entail putting up posts on Facebook but also playing an active role in gathering data about trends going around to update your content accordingly by analyzing what people want to see from their favorite brands; so if you like looking into patterns and numbers this may be the perfect career path for you!

A social media manager is someone who also manages the various types of social media content for their company. They create and post updates, monitor responses from followers, engage in conversations on forums or groups related to their company’s products or services, develop new ideas that are beneficial for promotion as well as maintaining current ones already being used by others around them.

If these descriptions sound like something you’d be interested in, it might be time to jump on in. Grab our FREE Social Media Manager training , on how to become a social media manager now: www.joinsmu.com 

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free marketing resources 👇

when i say something mildly concerning and they go when i say something mildly concerning and they go darker, i’m like oh good you’re my people.
A few people noticed I wasn’t wearing my wedding r A few people noticed I wasn’t wearing my wedding ring in some recent videos, and whenever that happens, it tends to bring out a whole wave of theories.

Sometimes it’s the ring.

Sometimes it’s because I haven’t posted Poul in a minute.

Sometimes the internet just really loves a potential storyline. 

But real life is usually a lot less dramatic than people imagine.

There are a lot of parts of my life I share online, and there are also parts I protect a little more carefully.

My marriage is one of the most precious things in my life, so I don’t always feel the need to showcase it for the internet in order for it to be real.

That said, I do understand why people notice little things!

So here’s the very unexciting truth.

I love my ring. I really do. But I’ve lost enough weight since Poul gave it to me that it falls off, and when I’m working with my hands, with the horses, with the dog, or doing anything where it could slip or catch, I take it off. That’s it.

I have an irrational fear of degloving. 

So I take it off except for fancy events.

And since we’re here, I’ll say this too.

Poul is one of the most consistent people I have ever known. Steady, thoughtful, grounded, deeply talented, and the kind of person who does not need an audience to be extraordinary. Some of the best parts of our life happen off camera anyway.

So no, I do not post every moment.
And no, I do not always wear my ring while working.

But I am very loved, very grateful, and very glad I married him fast. ❤️

#marriedlife #realmarriage #relationshipchat #husbandappreciation #lovestory
This should make your next week of IG stories much This should make your next week of IG stories much easier (and I’ve tested them all!). Comment ’STORY’ to get the full 5 days of stories PDF for free 💪
High paying clients are not rare. They’re just al High paying clients are not rare.

They’re just allergic to chaos.

Most freelancers are operating with what I call the hope pipeline.

Post something.
Pray someone sees it.
Pitch in the DMs.
Get ghosted.

Repeat.

That is not a pipeline.
That’s emotional cardio.

If you want higher paying clients, the question is simpler than people think:

Do you have one place that reliably produces leads every week?

Or are you hoping social media magically delivers them.

There are really only three sources that consistently work:

Facebook groups
LinkedIn opportunities
Magnetic content

But the trick is not where people look.

It’s how you show up.

Example.

Someone posts in a Facebook group:

“Looking for someone who can help with this.”

Most freelancers reply with the same thing.

“I can help.”

Which translates to:
“I have no proof but please choose me.”

Instead:

“I helped a client get this result. Happy to share what we did if it helps.”

Now you look like evidence.

LinkedIn works the same way.

Most people apply like job seekers.

The winners show up like partners.

They ask:

What outcome are they actually hiring for?

Not what title they posted.

And content?

Content is the quiet funnel most people ignore.

One platform.
One clear promise.
Micro case studies.
Useful breakdowns.

People don’t buy portfolios.

They buy confidence.

Clients are not paying for hours.

They’re paying for clarity.

Build a weekly pipeline and something interesting happens.

Your price stops being a debate.

Because the right people already decided you’re the obvious choice.

#freelancing #onlinebusiness #clientacquisition #contentmarketing #businessgrowth
Before I had kids, I had a lot of very confident p Before I had kids, I had a lot of very confident parenting theories. 😂

You know the kind.

My kids will never eat processed food.
They’ll always sleep on schedule.
They’ll always behave in public.
I’ll always be calm, patient, and prepared.

And then… I actually had kids.

And what I realized pretty quickly is that parenting isn’t about perfectly executing a set of ideals. It’s about learning the actual humans in front of you.

Some days we eat really well.
Some days dinner is whatever gets everyone fed and back to peaceful again.
Some days routines work beautifully.
Some days everyone is tired and we give each other a little grace.

My goal now isn’t perfection.

My goal is balance.

To love my kids well. ❤️
To understand who they are.
To equip them with what they need to grow into strong, kind, capable humans.

That means teaching them.
Listening to them.
Protecting them.
And sometimes letting the standards breathe a little when life calls for it.

Turns out the most important part of parenting wasn’t the rules I imagined beforehand.

It was the relationship.

And that part matters a whole lot more than perfect everyhing.

#momlife #parentingjourney #raisingkids #motherhoodmoments #parentingrealities
If you think the algorithm is personally attacking If you think the algorithm is personally attacking you… we need to talk.

Because that story is comforting.

If it’s the algorithm’s fault, you’re helpless.
Nothing to fix.
Nothing to change.

Just bad luck.

But platforms are not emotional.
They’re not petty.
They’re not sitting there going “hmm yes let’s suppress Rachel today.”

They want one thing.

People staying longer.

That’s it.

Which means every post is being judged on one brutal metric:

Did people stop… or did they scroll.

That’s the whole game.

Not follower count.
Not hashtags.
Not the moon phase or whatever theory people are testing this week.

Attention.

Here’s the uncomfortable diagnostic question I ask when someone says “the algorithm hates me.”

Does your content make people stop
or does it make them keep scrolling

Be honest.

Because most of the time the issue isn’t reach.

It’s the first two seconds.

Attention fatigue is real.
Everyone has seen the same advice a thousand times.

Which means if the topic is basic, the angle can’t be.

This is where people get lazy.

They say “my niche is boring.”

No.

Your framing is boring.

Three levers fix most attention problems:

A visual pattern interrupt
An unexpected angle on a common topic
Or a promise that opens a curiosity loop

That’s it.

Stop chasing algorithm tricks.

Win the first impression.
Hold attention.

The platform will do what it always does…

push what people refuse to skip.

#socialmedia #contentmarketing #instagramtips #creatorbusiness #marketingstrategy
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