This might surprise you, but LinkedIn has actually been one of my biggest sources of clients from a cold lead generation standpoint.
LinkedIn is quite powerful for finding clients, especially for social media managers, so I’m going to give you the three ways that I find clients on LinkedIn!
The first step I highly recommend in generating clients using LinkedIn is kind of surprising. It’s actually taking a step back and focusing on you.
I know that’s probably not what you’d expect me to say… But the first step is going through your profile line-by-line as if it were your resume. Every single line is an opportunity on your LinkedIn profile!
Make sure it is packed full of keywords and skills and the things that differentiate you from the competition… This strategy has brought clients to me!
The second way I find clients on LinkedIn is actually to utilize my connections. LinkedIn is actually like a networking party. It’s not somewhere that you go just to continue networking with your existing network. It’s a place to generate new connections, and build an entirely new digital cold network!
Begin to connect with people who are outside of your existing circles. I like to start with 2nd connection searches for job titles of decision makers such as CEO, President, Owner, CMO, Operations Director, etc.
Then hit connect, connect, connect until your thumbs go numb!
Finally, once you’ve connected with people, if you haven’t already started to get people asking you what you can do for them, it’s time for you to go ahead and reach out to prospects on LinkedIn.
Pro tip: Anyone who’s in marketing or creative spaces is not likely to need the services that you have to provide for them. I like to exclude words like agency, design, and marketing.
So now that you’ve found the exact decision makers that you want to work with, you’re going to send them a message and actually get them onto a phone call.
It sounds a little intimidating, but I promise you it’s actually a simple process!
If you want my exact scripts for messaging prospects, you can grab it inside of Social Media United – $1 for 7 days: www.smutrial.com
