Nightmare Clients: Not Every Client is the Right Client

I don’t feel like a superhero today. Yea, that’s right! I have stains all over my shirt and I just feel like a normal mom, and that’s okay.

Just like in real life, we are typically not superheroes and we don’t have to be that in business either.

I started my day off in a sales call with a potential client. Everything seemed quite normal and going well as he described his business.

But then there was a shift.

He explained that he was looking for people to just guide him and bring him to the next level.

He had no proven offer, no funnel, and no idea how his business webinar would convert to offers. Let alone, no actual webinar itself.

Sounds familiar?

Ever spoke with potential clients that lacked some key essentials such as funnels, a proven track record of conversions, solid or convincing testimonials, or how about just overall passion?

*eye roll*

I am not saying that clients who lack passion are not workable if the business can produce conversions.

Just remember what your role is.

For me, my role is to support a client’s business with our expertise. I can guide you, point you in the right direction, help you find the right tools, the right strategies, the right action steps, the right potential clients, and the right connections.

But I can’t build your business for you.

I am not here to feel like a superhero to rescue a business.

Not every client is the right fit.

If I were to take on this sort of client, everyone would just be disappointed.

It can ultimately lead to losing – losing traffic, losing funnels, and losing offers.

That isn’t fun for anyone. Losing strains everyone.

When bringing in bad fits, it doesn’t just affect you, it affects the whole team.

It is of top importance to make sure my team is always in a state of winning.

I would be jeopardizing my brand’s name and reputation by forcing a puzzle piece that doesn’t quite fit which can lead to the loss of the team’s morale, momentum, and energy.

It is not worth it.

How do I know if a client is a good fit?

It’s all part of the process.

In the beginning, you don’t know who is and who is not a good fit.

At first, it’s not going to be all grand slams, not all life-changing campaigns, or even clients you are going to be 100% aligned with.

If you are “hungry,” like most of us are at the beginning, you take on all the clients you can.

You learn what you can, you get the results that you can, you stack the wins that you can, and then you move on to a level where you can turn down clients that are not a good fit.

Again, keep in mind what your role is and what works best for you and your brand.

With time, I have learned what clients work best for me and my team and those are ones who know their mission, market, and message.

I am not here to build a business by working with dancing monkeys who just want to be told what to do, but instead to boost a business.

What do you recommend with someone like that?

It doesn’t always have to be a lose-lose situation when you find yourself speaking with a client who isn’t a good fit… yet.

Offer guidance and a sort of alternative until they are ready.

During the sales call with my potential client, I decided to offer a trial month that I have unofficially titled as the “Finding-the-Leaks Package.”

For just a fraction of the normal package pricing, this business owner and I can work together to test a few things, such as seeing if the funnels are converting to an ideal outcome, and “find the leaks” to fix.

Creating packages is a great way to create that sort of win-win situation.

There are no real cookie-cutters here. You can create and try packages for individual client scenarios by adjusting and accommodating the packages to their needs. This way, it is not a total loss of a potential client, but it does help you figure out if they can be the right fit for you and your team to take on in full after a month.

Why not provide a sort of all-inclusive service?

Not every agency has to be good at everything.

Remember, we are not trying to be superheroes here.

Through experience, you will discover what you love to do, what you’re passionate about, and what you’re good at. Ideally, you will find and create something that encompasses all of that.

In my case, I can create funnels that convert; however, they don’t look so pretty.

People want pretty funnels when they are dishing out the cash.

I find it more efficient to partner up with other reputable agencies who specialize in creating beautiful funnels. I can refer my trial clients to them and then be able to focus on what I do best with the new funnel they produce.

Clients are going to respect you for being honest.

At the end of the day, clients are going to appreciate and respect your honesty and suggestions which makes them more inclined to want to do business with you in the future.

And of course, your team will also love you for not taking on a bad fit and stressing them out.

So, I may not feel like a superhero today, but maybe I still am!?

We may not be a superhero for one client, but we are for ourselves, our team, our brand, and potentially later for that client once they are truly ready.

If you want to learn more about finding the right clients for your business, you can learn more here: