Rachel Pedersen

I was sitting in an airport terminal… delayed flight, dead phone, snack bag half-empty… and I opened up my laptop. Not to work on a client project. Not to post another Reel. But to build something I’d been meaning to do for weeks. A tiny passive income offer. I wrote it in under two hours….

I still remember what it felt like to be a brand new freelancer.Juggling 4–6 clients. Trying to market myself. Respond to DMs. Send proposals. Post content. Pay bills. Maybe, possibly, sleep? It was chaos. Back then, I thought I had a time management problem.But what I really had was a prioritization problem. Because when everything…

 You don’t have to be on camera to grow a personal brand.You don’t have to record talking-head Reels.You don’t need a perfectly curated aesthetic or an iPhone tripod in your living room. You can hate being on camera – and still attract dream clients, grow your audience, and fill your offers with content that converts….

I remember the exact moment I realized I was undercharging. I was on a Zoom call with a client, halfway through explaining my monthly package – strategy, management, content creation, analytics, engagement – and they blinked and said: “Oh wow… I thought this would cost more.” Not in a “What a steal, thanks!” kind of…

There’s a specific flavor of burnout that hits when you’re answering client texts at midnight… and still wondering if that invoice will actually get paid on time. Ask me how I know.  When I first started freelancing, I said “yes” to everything.Yes to 9 p.m. strategy calls.Yes to five rounds of revisions.Yes to “Can you…

Let’s rewind to early 2023. Despite having 169,000 followers, I was losing followers every day. Engagement? Flatlined. Reels? Underperforming. Posts? Getting buried. And I was so over it that I literally tried to delete my account. Instagram wouldn’t let me – thanks, verification badge – so I was stuck. Mad. And a little bit desperate….

When I first started posting short-form video content, I made every mistake. I spent hours filming. Editing. Staring at my screen, thinking “this is good… right?” Only to get… 217 views. On a good day. But then I started studying the psychology behind what makes someone stop scrolling and actually watch. I reverse-engineered what worked…

I didn’t set out to become a content batching evangelist. But after burning out (twice), ghosting my own Instagram, and realizing I was spending more time thinking about what to post than actually doing work that moved the needle… I hit a wall. So I built a content schedule that freed up 20 hours a…

You know what’s wild? This exact social media strategy brought in $113,000 from one launch – and it still works today. No secret sauce. No unicorn algorithm hack. Just my rinse-and-repeat system built from content, community, and consistency. If you’re a business owner or marketer who’s tired of spinning wheels on content that goes nowhere,…

When I was in the EARLY days of freelancing – I was juggling toddler snacks, deadlines, a very real electric bill, and a not-so-glamorous townhouse corner asa my office – I didn’t have 6 hours a day to post on social. I didn’t even have one hour a day! But I knew this: if I…