Rachel Pedersen

Create a Brand Style Guide You Love in an Afternoon

Starting a business can be so scary because you see people in your industry (and other industries) who already have it all together, and it’s intimidating. We start comparing ourselves to people in a different phase of their business, and we start to get down on ourselves about all the things we don’t have figured …

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Value Ladders – What They Are, Why They’re So Powerful And How To Create One For Your Business

Mapping out your Value Ladder is one of the most powerful things you can do for your business – or for your clients’ businesses if you are a marketer like me!  A Value Ladder is like a roadmap that connects all the different products and services you offer, in a way that makes it easier …

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