Rachel Pedersen

Let’s get something out of the way: I don’t have it all together. And I’m not going to pretend that I do. The internet loves an illusion. The spotless desk. The curated Instagram feed. The “boss mom” with perfect eyeliner running a webinar while her toddler sits quietly reading books in the background. That’s not…

Most people don’t have a grammar problem. They have a personality problem. In real life they’re funny, smart, sarcastic, magnetic.On paper they sound like Brenda from accounting, sending “per my last email.” Why?? Because somewhere along the way they got told “professional” = strip out your voice, replace it with buzzwords, try to sound like…

Here’s what no one tells you when you’re building a business while raising kids:It does NOT look like the glossy Instagram version. It looks like catching ideas on the Notes app between school pickups.It looks like running a webinar while someone yells from the hallway that they can’t find socks.It looks like momentum built in…

Let me tell you what weekends used to look like in my house. Not brunch. Not lazy mornings. Not “catching up on Netflix with popcorn.” Nope. It was me, laptop on the kitchen counter, flipping pancakes with one hand while sending invoices with the other.   Client onboarding? Manual.Invoices? Manual.Freebie delivery? Manual.Follow-ups? Manual. By Monday, I…

Okay, let’s get this out of the way: I don’t usually use the word “woo.” Why? Because it gets an unfairly bad rap.  Say “woo” and people immediately imagine smudge sticks and $700 crystals that “align your business chakras.” But here’s the part nobody admits: woo is basically holding hands with many of the same…

You know that moment where you sit down to create content… and suddenly your fridge looks like it needs to be cleaned? Or you decide that now – at 3:12 PM on a Tuesday – is the perfect time to reorganize your sock drawer? Yeah. Been there. Here’s the thing most people don’t admit out…

Confession time: I’ve never liked sales scripts. I’ve tried them. In the early freelance days, I’d Google “best sales script,” copy-paste some guru’s word-for-word pitch, and hop on Zoom feeling like a total robot.  You know the type – “Hi [insert client name], I help [insert niche] with [insert benefit]. Do you have 15 minutes…

Sitting down to “come up with content ideas” is the fastest way to waste two hours, hate your business, and suddenly decide cleaning out your fridge is a top priority. I don’t do that anymore. If I had to rely on “inspiration” to create content, I’d still be stuck back in 2016 hoping one viral…

Ever had one of those days? You’ve got the numbers. The results. The receipts.The business is growing. Clients are happy. You’re technically “winning.”And yet –Somewhere between the DM replies and the Slack pings and the post-it notes half stuck to your desk – you feel like a fraud. Or worse, like you’re failing. Been there….

Let’s just get this out of the way: I don’t cold pitch.I don’t slide into DMs begging people to “hop on a call.”And I don’t believe in waiting around for “the algorithm” to magically drop clients into your lap either. I’ve tried all those things. They don’t work as promised. If you’ve ever wondered where…