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Rachel Pedersen

Rachel Pedersen

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Rachel Pedersen

How I Made $25K From a Passive Income Offer During a Flight Delay

By Rachel Pedersen

I was sitting in an airport terminal… delayed flight, dead phone, snack bag half-empty… and I opened up my laptop. Not to work on a client project. Not to post another Reel. But to build something I’d been meaning to do for weeks. A tiny passive income offer. I wrote it in under two hours….

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Time Management Tips for Freelancers Balancing Client Work and Content

By Rachel Pedersen

I still remember what it felt like to be a brand new freelancer.Juggling 4–6 clients. Trying to market myself. Respond to DMs. Send proposals. Post content. Pay bills. Maybe, possibly, sleep? It was chaos. Back then, I thought I had a time management problem.But what I really had was a prioritization problem. Because when everything…

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Content Creation Ideas for Freelancers Who Hate Being on Camera

By Rachel Pedersen

 You don’t have to be on camera to grow a personal brand.You don’t have to record talking-head Reels.You don’t need a perfectly curated aesthetic or an iPhone tripod in your living room. You can hate being on camera – and still attract dream clients, grow your audience, and fill your offers with content that converts….

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How to Know If You’re Ready to Raise Your Rates

By Rachel Pedersen

I remember the exact moment I realized I was undercharging. I was on a Zoom call with a client, halfway through explaining my monthly package – strategy, management, content creation, analytics, engagement – and they blinked and said: “Oh wow… I thought this would cost more.” Not in a “What a steal, thanks!” kind of…

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Setting Boundaries with Clients: Scripts That Actually Work

By Rachel Pedersen

There’s a specific flavor of burnout that hits when you’re answering client texts at midnight… and still wondering if that invoice will actually get paid on time. Ask me how I know.  When I first started freelancing, I said “yes” to everything.Yes to 9 p.m. strategy calls.Yes to five rounds of revisions.Yes to “Can you…

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Why Your Instagram Isn’t Growing – and How to Fix It FasT

By Rachel Pedersen

Let’s rewind to early 2023. Despite having 169,000 followers, I was losing followers every day. Engagement? Flatlined. Reels? Underperforming. Posts? Getting buried. And I was so over it that I literally tried to delete my account. Instagram wouldn’t let me – thanks, verification badge – so I was stuck. Mad. And a little bit desperate….

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The Top Video Hooks to Increase Watch Time on Reels and TikToks

By Rachel Pedersen

When I first started posting short-form video content, I made every mistake. I spent hours filming. Editing. Staring at my screen, thinking “this is good… right?” Only to get… 217 views. On a good day. But then I started studying the psychology behind what makes someone stop scrolling and actually watch. I reverse-engineered what worked…

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The Batching Schedule That Freed Up 20 Hours a Week in My Business

By Rachel Pedersen

I didn’t set out to become a content batching evangelist. But after burning out (twice), ghosting my own Instagram, and realizing I was spending more time thinking about what to post than actually doing work that moved the needle… I hit a wall. So I built a content schedule that freed up 20 hours a…

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The $113,000 Social Media Strategy That Still Works Today

By Rachel Pedersen

You know what’s wild? This exact social media strategy brought in $113,000 from one launch – and it still works today. No secret sauce. No unicorn algorithm hack. Just my rinse-and-repeat system built from content, community, and consistency. If you’re a business owner or marketer who’s tired of spinning wheels on content that goes nowhere,…

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The Content Batching Formula I Used to Grow My Business on Autopilot

By Rachel Pedersen

When I was in the EARLY days of freelancing – I was juggling toddler snacks, deadlines, a very real electric bill, and a not-so-glamorous townhouse corner asa my office – I didn’t have 6 hours a day to post on social. I didn’t even have one hour a day! But I knew this: if I…

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The Latest Blogs

  • How I Made $25K From a Passive Income Offer During a Flight Delay
  • Time Management Tips for Freelancers Balancing Client Work and Content
  • Content Creation Ideas for Freelancers Who Hate Being on Camera
  • How to Know If You’re Ready to Raise Your Rates
  • Setting Boundaries with Clients: Scripts That Actually Work
  • Why Your Instagram Isn’t Growing – and How to Fix It FasT
  • The Top Video Hooks to Increase Watch Time on Reels and TikToks
  • The Batching Schedule That Freed Up 20 Hours a Week in My Business
  • The $113,000 Social Media Strategy That Still Works Today

Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free social media resources 👇

I’m about to let you in on a secret most “expe I’m about to let you in on a secret most “experts” would never admit…

I gained 249,000 followers on Instagram -
👉 without spending a dime
👉 without using professional cameras or tools
👉 and definitely without posting thirst traps

(Although, for a second, you thought I did... didn’t you? 😏)

Truth is - I used to believe the same bad advice floating around the internet:
"Only post business content." 
“Post 30x a day.”
“Use 30 hashtags.”
“Pick a tight niche.”

That advice killed my growth.

So I stopped listening.
I created a brand-new strategy that’s so simple, it feels like cheating.

And the results? 93k to 343k… just like that.

Here’s what I stopped doing 👇
❌ Posting random business content and hoping it lands
❌ Wasting time on outdated hashtag hacks
❌ Ignoring the key engagement triggers the algorithm craves

Here’s what I started doing 👇
✅ Optimizing for Instagram’s built-in SEO (yes, that’s a thing)
✅ Using content layering to trigger saves, shares, and serious reach
✅ Posting strategically — not constantly

This strategy is what changed everything for me... and I’m giving it away for FREE.

Want my full IG Growth Blueprint?
Comment “100k” and I’ll DM it to you (yep, totally free - no catch, no bikini required 😉)

#instagramgrowth #organicreach #socialmediatips #contentmarketingstrategy #femaleentrepreneur #growyourgram #instagrowthtips
I followed all the “tricks” in the book. Follo I followed all the “tricks” in the book.
Follow-for-follow. Shoutout swaps. Hashtag spam.
I was frustrated for myself... and for the creators still stuck on outdated advice.

So I wrote my own growth guide.
It’s free. It works. And it’s everything I wish I’d known sooner.

Comment SECRETS and I’ll send you the whole thing.

Here’s what’s inside: 

✅ The content types that actually trigger growth in 2025
✅ Hashtag systems that haven’t aged like milk
✅ The no-BS breakdown of what to stop doing

I don’t gatekeep - but I do expose broken systems and build better ones.
Want in?!

👇 Comment SECRETS and I’ll send it to your DMs.
Stitch this if you have a famous relative!!! #sti Stitch this if you have a famous relative!!!

#stitchthisvideo #famousrelative #famousparent #famousfamily #relatedtoacelebrity #famousrelativecheck
87 million+ impressions from content made in Googl 87 million+ impressions
from content made in Google Docs + Canva.

Want the exact strategy?
Comment “MAP” and I’ll send it.
Comment “67” below and I’ll DM you the full Comment “67” below and I’ll DM you the full list of 67 ways to work from home for FREE.
Did this go the way you thought it would? 🤣💙 Did this go the way you thought it would? 🤣💙
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