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Rachel Pedersen

Rachel Pedersen

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HOW TO RUN FACEBOOK ADS IN 2020

By Rachel Pedersen

Holy moly. This week I just looked at our Facebook Ad stats from the last 3 years, and I’ve personally spent $402,584.42 on Facebook Ads. Do you want to learn how to run ads in 2020?

Ummmmm wow. That doesn’t include the MILLIONS we’ve managed in client ads (one month I turned $140k in ad spend for a client into $323,405.35 in revenue during the HARDEST Facebook Ad season (holidays and Q4).

But it all started with just boosting a few Facebook Ads. So if you’re still boosting posts, don’t get stressed :] 

Before I create a single campaign, the FIRST step I take is following my proven plan. 

So SLOW DOWN, don’t rush, and follow these simple steps.

  1. I always follow my proven template (which you can get here for free)
  2. I make sure I’m not hitting any of the flags or money-sucks (which you can also get here for free)
  3. I go through the checklist to ensure that I’ve got everything I need to get going (and once again, you can get this for free)

AND THEN. I start creating copy.

Copy is literally the SINGLE most important element of a Facebook Ad’s success. 

While each client is unique, I know the importance of following the recipe I’ve discovered. I have proven several models of copy, and I try to NOT reinvent the wheel with each campaign.

In fact, I use the same formulas for my copy 99% of the time.

And if you want to swipe my top performing ad copy from the past 3 years (none of these are generic or shots in the dark – these are the same ads I use for my clients that work), you can SUPERCHARGE this free value: Grab My Facebook Ads Swipe!

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Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author

Dolly Parton once said in an interview that she wr Dolly Parton once said in an interview that she wrote Jolene and I Will Always Love You on the same day. ✨

I have thought about that contrast more than I care to admit. It says a lot about who she was and how she lived.

Because those two songs are opposites… and they both are her reclaiming her beautiful power (in different ways). 

She wrote one of them from the top. 

Leaving Porter Wagoner’s show. Walking away from the man who put her on television. Choosing to say goodbye kindly when she did not have to be kind about it at all.

She wrote the other one from the floor. No power. No plan. A woman asking another woman for mercy about her own husband.

Same day. All the power in one hand and none of it in the other.

But my favorite thing is that she didn’t just write them…

She released both. 🎀

She could have kept the vulnerable, scary one in a drawer. Nobody would have known. 

She put it out anyway, and it became one of the most covered songs anybody has ever written.

That is how she lived the whole sixty years. 

Heart on her sleeve. Song on her lips. 

Never a version of herself she was too proud to let us see.

My people hide the ugly parts and messy bits away. 

She didn’t. 🤍

So much love,
Rachel

#DollyParton #DollyForever #WomenInBusiness
Rest in Peace Dolly. You truly made the world a mo Rest in Peace Dolly. You truly made the world a more beautiful place. 

She meant so much to so many of us. And man, she practiced what she preached ❤️🫶

I don’t have words to express how impactful her words, songs, and outlook on life have been for me over my life. 

So I’ll allow your own words to reflect back to us the impact of your life. 

#dollyparton #iwillalwaysloveyou #jolene
I sold the Navigator and got myself something PRAC I sold the Navigator and got myself something PRACTICAL and affordable (no high payments) 🙌

A 2015 Chevy Equinox with a great stereo. 

This is my proudest car purchase yet… I’m done trying to look like riches. 

Wealth whispers. And it often drives simple, practical cars 👀
14 years ago I was a single mom on welfare 🫶 My d 14 years ago I was a single mom on welfare 🫶

My dream was to become RICH.

I wanted a better quality of life SO BADLY. 

Becoming rich felt like the only way to make it happen.

Now I’m a single mom of 3... 💔

And my new dream is to build wealth (while empowering others to do the same). 

I want true freedom to CHOOSE... 
Generational wealth... . 
Ownership... 

And a safety net a mile wide 🙌

If that appeals to you, you’re going to love the ‘next-level’ transparency I am about to share over the coming months.
This breaks mine and Poul H. Pedersen’s hearts to This breaks mine and Poul H. Pedersen’s hearts to share. 

After nearly 13 years of marriage, we are getting a divorce 💔

We made this decision together - it is not repairable. 

A few of you knew something was happening. Thank you for respecting our privacy through these painful matters. I’m sharing this because we shared our relationship with you. I don’t want to lie or pretend like nothing is happening. 

Poul is an amazing dad. We are raising the children together as partners 🙏 

This is uncontested and amicable. We are not fighting. 

He’s also my best friend. Please please please do not attack him or assume about him through this. He’s the father of my children, so hurting him hurts me. 

We will only be sharing the full story as needed to navigate our next steps. 

Please pray for Poul and the children. Pray for our families. Please pray for me for wisdom to know what to do next. 

My heart is beyond broken. His is as well. 

But my feet are underneath me, and I have a clear vision of the path I need to take for our children ❤️ their lives and futures above all now.

Edited to add… sorry about my ManyChat responder. I don’t want to look at a computer to turn it off while I’m crying.
By referral only — this one is close to our hearts By referral only — this one is close to our hearts. 🫶

Poul H. Pedersen and I are looking for a Household Manager for our family home near Lake Minnetonka: someone who loves making a space beautiful, orderly, and calm, and who genuinely enjoys helping a family run well.

I’ll be honest about why this is referral-only. We’re a family first, and our children’s lives are private. Letting someone into our home means letting them into our world — so trust and discretion matter to us just as much as skill. The right person will understand that instinctively, and hold our family’s privacy the way they’d want their own held.

Here’s what the role looks like day to day:

- Coordinating home services and keeping everything running smoothly — groceries, systems, the hundred small things
- Building processes that make life lighter, and adapting them intuitively as you learn how we live
- Light cleaning and tidying, and cooking
- Driving the kids and being a steady, caring presence when Poul or I travel
- Helping care for our children — you’re not here to be mom or dad, but you’re important in helping us raise them
- Holding short-term tasks and projects while keeping an eye on the long game

What we’re really looking for is a person, more than a résumé: someone adaptable, nurturing, and calm — the kind of steady that can carry a lot at once without losing their warmth. Someone who listens for the details, takes good notes, and reads a moment well. And someone who understands that when we’re with family, I’m simply mom and wife. 🫶

A few practical notes:
- Reliable transportation to the Lake Minnetonka area of Minnesota is a must
- Ideally 3–5 days a week
- Compensation is discussed individually, candidate by candidate
- Interviews are by invitation

If someone you love and trust comes to mind, I’d be so grateful for the introduction. ❤️
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