Market Trends

Don’t Spend Another Dollar on Facebook Ads Until You Read This

For the last few years Facebook ads were one of the most easiest ways to generate revenue from products and services. Choose an attractive image + write compelling copy + target your ideal audience = instant (and often sizeable!) ROI. However something notably changed earlier this year, and it has left many entrepreneurs feeling like …

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Social Media… Novelty? Or Necessity?

You’ve probably heard the argument “there is no return on investment on social media”. An interesting argument, but worth looking into. I want to explain what I have found in my years of working in social media. The social media platforms I have worked on include Facebook, Twitter, LinkedIn, Instagram, Pinterest, and Snapchat with clients in …

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Why Should you Market Online?

  Let’s face it, the return on investment from traditional marketing is quickly waning. As evidenced by the increasing presence of former printed publications online (and the demise of those not converting quickly!) we can see that the internet is taking over the world of marketing. “The Internet is becoming the town square for the …

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