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Rachel Pedersen

Rachel Pedersen

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My Secret TikTok Process

By Rachel Pedersen

how to go viral tiktok

Ever wonder how I’m able to post so often? I’ll let you in on the secret…

BATCH RECORDING. 

No, I do NOT do my hair & make-up every day. LOL…good one!

Let me show you the real process I go through whenever I want to create video content.

Research

Do not skip this step. I REPEAT. 

DO NOT. SKIP. THIS STEP. 

Research is essential to curating relevant content that your audience will interact with regularly. 

Know what is top of mind in your AUDIENCE’s industry. 

How do you do that? See what’s trending and make it your own!

Here are a few ways that I use to quickly brainstorm ideas:

  1. Research what’s trending on the specific social media platform you’d like to create content for. (5-10mins should be good)
  2. Create own ideas based off of what you observe
  3. Look at old vines and memes for inspiration
  4. Bust out the Someecards!
  5. Keep up with Twitter humor ????

Reminder: Batch Recording means Batch Research. 

Look for trends, ideas, and challenges that you could easily record all at once. 

This will save you soooo much time in the planning and prep phases. 

Aim for 3-10 concepts to record, each and every session. 

Audio

Your music may already be chosen, if you picked a challenge. Perfect! 

With that in mind, make sure your audio is different from other big challenges if you’re filming your own concept. 

Royalty-Free Music

Just like photos, make sure that you’re using royalty-free music as well! 

Here are two places you can find a plethora of royalty-free audio files to feed that creative soul. 

  1. YouTube Audio Library
  2. NoCopyrightSounds

Prep

You’re almost ready to record! 

Time to prep:

  1. Hair & Make-up: Do you! 

Stay on brand. For some of you, that will mean full hair and make-up. 

For others, that will mean a messy bun and pajamas. Rock it. 

  1. Setting: Where are you going to record? 

Take a look at the lighting and background! 

Make sure to do a test check for anything off-brand. 

If you’re using natural light, move the camera around and find the best lighting depending on the time of day in the room. 

  1. Make something “off”: 

Yes, we don’t want anything off-brand in the frame but if there’s something noticeable that stands out, people will comment. That helps you go viral! 

Do things like changing props in the background, bold shoes, obviously bad hair, etc. 

  1. Need a tripod? Here’s the model we recommend for its versatility.

Otherwise, use something around the house with some weight to it like a mug or a candle to prop up your phone. No need to fancy studio equipment and all the latest gadgets. 

Record

  • Batch 3-10 Videos (Record several in a row)
  • Edit afterward unless posting a pre-production shot 

Sidenote: Sometimes, it’s easier to come up with hashtags, captions, and the purpose of the video later on. So get recording! 

Edit and Add Text & Effects

This is my favorite! 

You’ll cut, trim, and edit the raw video file of bloopers.

(Let’s face it, I’ve got some pretty amazing blooper reels.)

Pay attention to any awkward pauses, long stutters that can be clipped out, or maybe your toddler somehow making it into the background…

Here’s where you’ll add all your buttons, emojis, filters, #everything. ????✨

Keep in mind that your audience may be watching without sound so you’ll want to make it as easy as possible to understand without the audio. 

Add Captions & Hashtags

Aaaaand last but not least before posting, add captions & hashtags! 

Write up that hilariously engaging and shareable caption with all those optimized hashtags.

Who doesn’t love a good hashtag? 

Schedule 

None of the platforms like when you spam their platform. 

Your content will get flagged and the algorithm will not treat it kindly. 

So space out your posts by a couple of hours, at least. 

Posting multiple times a day is totally fine, but wait a few hours between video posts. 

Conclusion

You made it! Give yourself a pat on the back champ. 

So that’s my process! Lather, Rinse, Repeat. (You know how much I love my hair. lol)
Click here to learn more about TikTok: https://www.tiktokstarterpack.com/free

Related posts:

Instagram Growth for Coaches: What to Post to Attract Clients

Why I Doubled Down on YouTube for Sustainable Growth

What is TikTok

Filed Under: General Social Media

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Rachel Pedersen. Founder of RBP Productions, The Viral Touch, & Sontero

Rachel Pedersen has scaled her businesses to 8-figure revenue, grown a fanbase of 3+ million followers, and reached over 100 million people annually (and ORGANICALLY) during a lazy year… She is currently co-writing a fantasy book with her husband, and she’s already spent way too much time perfecting the linguistic rules of her invented language and map!


themrspedersen

Helping freelancers & business owners to grow their business with social media
8figures in 8 years | Hay House Author
Free social media resources 👇

I’m about to let you in on a secret most “expe I’m about to let you in on a secret most “experts” would never admit…

I gained 249,000 followers on Instagram -
👉 without spending a dime
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👉 and definitely without posting thirst traps

(Although, for a second, you thought I did... didn’t you? 😏)

Truth is - I used to believe the same bad advice floating around the internet:
"Only post business content." 
“Post 30x a day.”
“Use 30 hashtags.”
“Pick a tight niche.”

That advice killed my growth.

So I stopped listening.
I created a brand-new strategy that’s so simple, it feels like cheating.

And the results? 93k to 343k… just like that.

Here’s what I stopped doing 👇
❌ Posting random business content and hoping it lands
❌ Wasting time on outdated hashtag hacks
❌ Ignoring the key engagement triggers the algorithm craves

Here’s what I started doing 👇
✅ Optimizing for Instagram’s built-in SEO (yes, that’s a thing)
✅ Using content layering to trigger saves, shares, and serious reach
✅ Posting strategically — not constantly

This strategy is what changed everything for me... and I’m giving it away for FREE.

Want my full IG Growth Blueprint?
Comment “100k” and I’ll DM it to you (yep, totally free - no catch, no bikini required 😉)

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I followed all the “tricks” in the book. Follo I followed all the “tricks” in the book.
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Comment SECRETS and I’ll send you the whole thing.

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87 million+ impressions from content made in Googl 87 million+ impressions
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Want the exact strategy?
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Did this go the way you thought it would? 🤣💙 Did this go the way you thought it would? 🤣💙
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