Keeping up with the latest trends in social media is key to your success as a social media manager. Doing so helps your deliver great results for your clients. It also establishes your influence as a go-to in the digital marketing space.
This week, social media was all about trends and plans for the new year. We also saw more movement on Instagram and WhatsApp so let’s dive in.
WhatsApp Expands To Other Platforms, Facebook’s Plans For The New Year
This Bot Auto-Likes Your Friend’s Instagram Posts– Instagram bots whether you love them (or hate them) are still a very hot topic for 2018. Github has a new bot available for free. This bot will help you keep with the people that matter to you by auto-liking their posts.
Mark Zuckerberg’s Personal Challenge For 2018– Every year, Mark Zuckerberg evaluates where he wants to take Facebook in the new year. Facebook is still the biggest social media network in the world. You will want to keep close tabs on where it’s going in 2018.
What B2B Marketers Can Learn From Some of 2017’s Best Emails– Not “officially” social media related but email marketing is still a huge part of how businesses connect with their customers and clients. Check out this round-up from Marketing Profs on their “best of 2017”.
The Library of Congress will stop archiving all of our tweets in 2018– Fun fact: The Library of Congress used to keep track of all of our tweets. Well this year, they have made the decision to stop. They will still keep archiving tweets of significant events in our history.
Instagram tests letting users post Stories directly to WhatsApp– Are you a WhatsApp user? You will be excited to know that Instagram is testing the ability to post Stories on the app! Keep your eyes on this post, to keep up with the latest (and if there’s an official rollout).
WhatsApp Saw a Record-Breaking 75 Billion Messages Sent on New Year’s Eve– Speaking of WhatsApp, they reported a record breaking 75 billion messages were sent on New Year’s Eve. This is definitely a platform on the rise. It will be interesting to see if they move more into the US mainstream in 2018.
17+ Social Media Marketing Predictions for 2018 From the Pros– Social Media Examiner is a MUST follow for any aspiring social media manager (or marketer). Check out this post for their expert roundup on what they expect to see in the new year.
Wrapping It Up
Keeping up with the latest in social media can seem like a huge task. When you take time to educate yourself on the changes- you help your clients get better results. If you are an aspiring social media manager, I would love to see you in Social Media United where I share the latest with over 800 students!
So tell me in the comments- what changes have you seen this week in social media?