How to Optimize Your Brand Online Thanks to the 2020 pandemic, business owners have been forced into the online world. Having an online presence is crucial to maintaining your brand’s awareness, without networking events, trade shows, or group gatherings, you need to keep up revenue, by pivoting to offer new or virtual services. How you…
Online Business
Passion to Paycheck
5 Steps to Get You Started But she already does that. No one will buy my stuff. No one will follow me. People will think I’m desperate for money. What makes my passion SPECIAL? What makes me an expert? Who will listen to me? What will my friends and family think? GUYS. These were literally…
Ready | Set | Goals
The Goal Getter’s Spot I can only imagine that if you stopped to check out this post, you are probably looking toward your future (or at least trying to be). You are focused on seeking something to get ahead and you want to see things happen in your life that more than likely, you’ve never…
How To Build a Brand Story That Captivates Your Ideal Buyers
Erin Boerema CEO of Optimal VA Solutions, Online Marketing & Branding Expert, & Host of The Making Sense Of Entrepreneurship Podcast A brand story is a story you build around your journey and around your business to help your audience or online community understand why you do what you do. How To Build A Brand…
Marketing Help for Small Businesses: 5 Ideas to Try This Week
I am blessed to be a part of an amazing group of women entrepreneurs called Tory Burch Fellows. After multiple rounds of interviews and applications, each of us was picked by the Tory Burch Foundation to be a Tory Burch Fellow – to be a Fellow means you receive a $5,000 educational grant, a week…
Create a Brand Style Guide You Love in an Afternoon
Starting a business can be so scary because you see people in your industry (and other industries) who already have it all together, and it’s intimidating. We start comparing ourselves to people in a different phase of their business, and we start to get down on ourselves about all the things we don’t have figured…
Value Ladders – What They Are, Why They’re So Powerful And How To Create One For Your Business
Mapping out your Value Ladder is one of the most powerful things you can do for your business – or for your clients’ businesses if you are a marketer like me! A Value Ladder is like a roadmap that connects all the different products and services you offer, in a way that makes it easier…
3 Processes to Start to Scale Your Business
You’ve researched it, you know you’ve got a great idea, and you’ve seen so many others doing it and living the freedom lifestyle that you crave. You just know that you can make a success of this business idea. You’ll get started, it’ll take off, and you’ll be working 4-hour weeks in no time! So…
5 Reasons I Completely Failed My First Course Launch
Have you heard of Social Squad Academy? Nope? Then you’re like the rest of the world. It was my big, fat, failed course launch. And it all started with a dream. A big, fat, shiny, money-filled, Ducktales vault dream. That all started with a Facebook Ad. October 2015 It was the very first time I…
How To Bootstrap Your First Business
Disclosure: This post may contain affiliate links, which means I may receive a commission if you click a link and purchase something that I have recommended. By doing so, you help me to keep creating amazing content for you. If I had a dollar for every time someone told me they couldn’t afford to start…